Dinesh Sanjay M.

Head of Activation & Brand Partnerships

Maxis

Dinesh is currently the Head of Activation and Brand Partnerships at Maxis.

He strives to be a student of life, navigating the last 15 years of his life through Adland, E-Commerce and Experiences. Like any expected gameplay, collecting tools and powering up on skillsets like CRM, Social, Digital, Activation, and Media have equipped him to be prepared as best as possible for the ever-changing world of marketing. Through this journey he prides himself on always adding value to the lives of the people, brands, and companies that he has come in contact with.

At the top of the greatest hit lists of notable brands he has been blessed to have worked with include KFC, Maybank, MAHB, Rocket Internet, Lazada, Tiger Beer, Standard Chartered, Ikano (IPC Shopping Centre) and Pernod Ricard.

He believes that in order to stay ahead in the world of effective communication to consumers, one needs to focus on what is constant, like human traits, versus what keeps changing, such as technology. Carrying this mantra close to his heart, he strives to always offer a new perspective to challenges and find new ways of working.

His goal in life is to always enjoy the process, along with the people and experiences that come along with it.