2024 JUDGE'S PROFILE

Dewgem Yen
Head of Marketing
BookXcess
Dewgem Yen is a distinguished marketing professional with over 10 years of experience in the retail industry, particularly in the book sector. As a Head of Marketing, Dewgem oversees marketing, PR, events, social media, and digital marketing, constantly bringing innovative strategies to the forefront. Dewgem is known for a dynamic and forward-thinking approach, always on the go and pushing the boundaries of overall marketing. Passionate about levelling up the book industry through innovative marketing approaches, Dewgem is deeply knowledgeable in consumer behaviour, branding, and publishing. As the driving force behind BookXcess’s marketing strategies and approaches, Dewgem has made significant contributions to the growth and success of various organisations.