Chayenne Tan

GM, Product Development & Digital Marketing

MRT Corporation

Chayenne Tan is a multi-disciplinary professional with over 20 years of experience.

A financial analyst turned marketer, Chayenne has worked with diverse brands such as Standard Chartered, CIMB, Hong Leong Bank, Deloitte, Siemens well as Adidas, Nestle, Unilever, Goodyear and Tefal via Roots Asia Pacific where she headed integrated marketing portfolios.

Her works have gained various awards across data plus tech, creative, influencer marketing, PR, social, integrated marketing, non-profit marketing and marketing team of the year.

She is currently MRT Corporation’s General Manager of Product Development and Digital Marketing, where her remit is to develop strategies to grow new non-fare revenue for the country’s premier urban transit network owner’s assets.