Caroline Wee

VP of Brand and Strategy

Loob Holdings

Caroline is currently the VP of Brand and Strategy at Loob Holdings.

Prior to her current role, she was attached with one of the online food and grocery delivery platforms oversees marketing and communications strategies, as well as overall branding for food delivery, pick-up and more.

As a goal-oriented individual with a passion for growth hacking and creative solutions, Caroline started her career as a Project Manager in Australia, before taking up a position as a Regional Country Marketing Assistant Manager with an e-hailing platform. She also held a role as a Marketing Manager at a leading data and artificial intelligence company in Malaysia.