Bee Ngo

Marketing Director

Michelin Malaysia

Bee Ngo is a seasoned marketing leader with over 13 years of experience across the FMCG and automotive industries in Southeast Asia. She is currently the marketing director at Michelin Malaysia, where she leads brand strategy, trade marketing, and sales operations. Prior to Michelin, Bee held key roles including senior trade marketing manager for Southeast Asia at Kellogg and Head of customer marketing (MY SG BN) at SC Johnson Asia Pacific, before advancing to country manager. Known for her strategic clarity and commercial sharpness, Bee brings deep expertise in consumer behaviour, route-to-market strategies, and cross-functional leadership, making her a valuable voice in shaping marketing excellence.