2023 Finalists
1. Excellence in Advertising
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Kraft Heinz Brand: ABC Campaign: ABC Ramadan – Mom’s Open Kitchen Agency: Leo Burnett Indonesia |
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Lazada Indonesia Campaign: “Pengiriman Cepat, Gratis Ongkir” |
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Nestlé Indonesia Brand: DANCOW FortiGro Campaign: Cinta Bunda Sempurna Agencies: Dentsu Indonesia, Wunderman Thompson, Ogilvy Indonesia |
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Procter & Gamble Brand: Vicks Campaign: Vicks F44 Aman : Overcoming Cough Syrup Ban with Media Agility Agency: EssenceMediacom Indonesia |
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Reckitt Benckiser Brand: Dettol Campaign: Dettol Own The Heat – From Fear to Honor: Dettol Empowers Indonesian Girls to Embrace Sweat and ‘Own The Heat’ to pursue their passion Agencies: EssenceMediacom, McCann |
2. Excellence in Anniversary Marketing
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Bank Central Asia (BCA) Campaign: BCA Expoversary 2022 Agency: ADA Asia |
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Bank Central Asia (BCA) Campaign: Seeing Doubles with BCA #DiskonDiskonMeriahMeriah Agency: ADA Asia |
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Eka Mas Republik Brand: MyRepublic Campaign: MyRepublic Infin8 Anniversary |
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Prudential Sharia Life Assurance (Prudential Syariah) Campaign: 1st Milad Campaign “Dari Hati Jadi Berkah” |
3. Excellence in B2B Marketing
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E-Tirta Medical Centre Brand: Tirta Medical Centre Campaign: Complete Health Solution |
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iForte Solusi Infotek Campaign: iForte Film Festival Palembang |
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Lazada Indonesia Brand: Lazada Campaign: Lazada Next Top Seller Agency: EssenceMediacom Indonesia |
4. Excellence in Brand Awareness
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Bank Central Asia (BCA) Campaign: KPR Rumah Anti Drama A “No drama” New Home Agency: ADA Asia |
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Bank Central Asia (BCA) Campaign: #TolakDenganAnggun: Rejecting Fraud Elegantly Agency: ADA Asia |
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ByteDance Brand: TikTok Campaign: Digital Wellbeing / Bener Serunya! Agency: M&C Saatchi Indonesia |
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Danone Indonesia Brand: SGM Family Campaign: The Launch of SGM Family |
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JULO Campaign: Siap Melesat Agency: M&C Saatchi Performance |
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Lazada Indonesia Campaign: “Pengiriman Cepat, Gratis Ongkir” |
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Procter & Gamble Brand: Pantene Campaign: Pantene – No More Setengah-setengah Agencies: EssenceMediacom, Katch, Famous Allstars, Sugar&Spice, BBDO Indonesia |
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Procter & Gamble Brand: Downy Campaign: Downy Harumkan Indonesia Agencies: EssenceMediacom, VMLY&R, BBDO, FAB |
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Unilever Indonesia Brand: CLEAR Shampoo Campaign: CLEAR Your Head Agency: MullenLowe Lintas Indonesia |
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Unilever Indonesia Brand: CLEAR Shampoo Campaign: CLEAR x TinyTan Agency: MullenLowe Lintas Indonesia |
5. Excellence in Brand Strategy
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Bank Central Asia (BCA) Campaign: #TolakDenganAnggun: Rejecting Fraud Elegantly Agency: ADA Asia |
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blu by BCA Digital Campaign: blu #AgusBM – Agus wants it all! Agency: ADA Asia |
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Danone Indonesia Brand: SGM Eksplor Campaign: SGM Eksplor 3+ Back to School Campaign |
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Pluang Campaign: #BukaPluangmu An Empowerment Campaign to Promote Inclusive Wealth Generations for Everyday Indonesians |
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Reckitt Benckiser Brand: Dettol Campaign: Own The Heat Agency: McCann Indonesia |
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Unilever Indonesia Brand: CLEAR Shampoo Campaign: CLEAR Your Head Agency: MullenLowe Lintas Indonesia |
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Unilever Indonesia Brand: CLEAR Shampoo Campaign: CLEAR x TinyTan Agency: MullenLowe Lintas Indonesia |
6. Excellence in Communications / Public Relations
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Bank Central Asia (BCA) Campaign: #TolakDenganAnggun: Rejecting Fraud Elegantly Agency: ADA Asia |
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Procter & Gamble Brand: Downy Campaign: Downy Harumkan Indonesia Agencies: EssenceMediacom, VMLY&R, BBDO, FAB |
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Prudential Sharia Life Assurance (Prudential Syariah) Campaign: Sharia Literacy and Inclusion |
7. Excellence in Consumer Insights / Market Research
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Bank Central Asia (BCA) Campaign: KPR Rumah Anti Drama A “No drama” New Home Agency: ADA Asia |
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Kopi Kenangan Campaign: PASAL In search of “the other half” Agency: ADA Asia |
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OCBC NISP Campaign: Digital Insights Contextual Marketing – NYALAin Aja Campaign Agency: ADA Asia |
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Shell Indonesia Brand: Shell Advance Campaign: Shell Advance – Pejuang Pulang (Homecoming Warrior) Agency: Dentsu Creative Indonesia |
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Toyota Indonesia Campaign: TOYOTA LOFI DRIVE BEATS Sounds & Rhythms of a powerful insight Agency: ADA Asia |
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Unilever Indonesia Brand: Vaseline Campaign: Consumer Insights and Dynamic Creative Optimization Revitalize Vaseline’s Brand Relevance among Indonesian Women Agencies: Mindshare Indonesia, Digital Turbine |
8. Excellence in Content Marketing
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Bank Central Asia (BCA) Campaign: #TolakDenganAnggun: Rejecting Fraud Elegantly Agency: ADA Asia |
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Blibli (Global Digital Niaga) Campaign: Valentine Campaign, Bulan Cinta Agencies: ALVA FROYO, Blibli ThinkThank |
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Reckitt Benckiser Brand: Durex Campaign: The Unequal Dinner Agencies: EssenceMediacom, Inside Ideas |
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Savoria Kreasi Rasa Brand: FOX’S Campaign: FOX’S Ice Mints Campaign 2023, Chillest Artwork Agency: ALVA FROYO |
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Savoria Kreasi Rasa Brand: FOX’S Coffee World Campaign: FCW Wrap Up 2022 Agency: ALVA FROYO |
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Toyota Indonesia Campaign: TOYOTA LOFI DRIVE BEATS Sounds & Rhythms of a powerful insight Agency: ADA Asia |
9. Excellence in COVID-19 Related Campaigns
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AIA Financial Campaign: AIA Sehat Untuk Negeri |
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DAN+DAN (Sumber Indah Lestari) Campaign: David vs. Goliath: DAN+DAN’s AI Powered Chatbot Agency: ADA Asia |
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Garuda Indonesia Campaign: Garuda Online Travel Fair – Garuda Indonesia’s Digital Marketing Game Amidst Turbulence Agency: Leverate Group |
10. Excellence in CSR / Cause Marketing
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Bank Central Asia (BCA) Campaign: Giving Back and Going Local with BCA’s Bangga Lokal Agency: ADA Asia |
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Blibli (Global Digital Niaga) Campaign: HeartSpeak: Voice of the Voiceless |
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ByteDance Brand: TikTok Campaign: Digital Wellbeing / Bener Serunya! Agency: M&C Saatchi Indonesia |
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Indonesia Indah Foundation Brand: Hari Bersih Indonesia Campaign: Hari Bersih Indonesia 2023 Agency: M&C Saatchi Indonesia |
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Kraft Heinz Brand: ABC Campaign: ABC Ramadan – Mom’s Open Kitchen Agency: Leo Burnett Indonesia |
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Nestlé Indonesia Brand: DANCOW FortiGro Campaign: Cinta Bunda Sempurna – DANCOW FortiGro challenging Mom-shaming and Redefining Motherhood in Indonesia Agencies: Dentsu Indonesia, Wunderman Thompson, Ogilvy Indonesia |
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Nestlé Indonesia Brand: DANCOW Imunutri Campaign: Gerakan Aku dan Kau Suka Dancow Agencies: Dentsu Indonesia, Wunderman Thompson |
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PermataBank Campaign: Permata Ingat 3A! Agency: M&C Saatchi Indonesia |
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Sasa Inti Brand: Sasa Santan Campaign: Santan Sehat, Ramadhan Sehat Agency: Salvo Cipta Kreasi |
11. Excellence in Customer Engagement
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AIA Financial Campaign: AIA Vitality: Attracting the customer engagement and retention |
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Blibli (Global Digital Niaga) Campaign:”From Dropout to Sold-Out: A Remarketing Strategy that Reshaped Ecommerce Success” Agencies: Wavemaker, YMT |
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DAN+DAN (Sumber Indah Lestari) Campaign: David vs. Goliath: DAN+DAN’s AI Powered Chatbot Agency: ADA Asia |
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Danone Indonesia Brands: Bebelac, SGM, Nutrilon Campaign: Unlocking Engagement Model for Danone E-commerce Official Store |
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Fast Retailing Indonesia Brand: Uniqlo Campaign: Creating UGC with Tiktok HTC+BE (Hashtag Challenge + Branded Effect) amplified by KOLs Agency: AiSensum |
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Pegipegi Campaign: Stay-commendation murah bareng Pegipegi Agency: Braze |
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PermataBank Campaign: Ingat 3A! Agency: M&C Saatchi Indonesia |
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REKSO Nasional Food Brand: McDonald’s Campaign: Arches Of Heroes Agency: Leo Burnett Indonesia |
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Tempo Scan Brand: MyBaby Campaign: MyBaby Telon Oil Agency: M&C Saatchi Indonesia |
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Wipro Unza Brand: Vitalis Campaign: From Impressions to Expressions: How Vitalis Sparkle evoked consumer’s emotions with 1st ever Mood Detection AI Technology Agencies: EssenceMediacom, YMT |
12. Excellence in Data-Driven Marketing
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Danone Indonesia Brand: Bebelac Campaign: Leveraging First Party Data to Achieve Success in Online Retail media: Personalization on E-comm Ads |
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Fast Retailing Indonesia Brand: Uniqlo Campaign: Creating UGC with Tiktok HTC+BE (Hashtag Challenge + Branded Effect) amplified by KOLs Agency: AiSensum |
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Indosat Ooredoo Hutchison Brand: IM3 Campaign: Kembali untuk Mengulang #SerunyaSilaturahmi Agency: PHD Media |
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Kopi Kenangan Campaign: PASAL In search of “the other half” Agency: ADA Asia |
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Matahari Campaign: Matahari x ADA: A Lebaran challenge overcome with grit Agency: ADA Asia |
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Mondelēz Indonesia Brand: OREO Campaign: OREO Undercover Ads Agencies: Leo Burnett Indonesia, Spark Foundry |
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Nestlé Indonesia Brand: STARBUCKS Campaign: Attention Tracking Agency: Dentsu Indonesia |
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PermataBank Campaign: PermataKTA: Tunaikan Mimpi Gapake Lama! Agency: Leverate Group |
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Tokopedia Campaign: Tokopedia Marketing Solutions: Utilizing First-Party Data For Supercharged and Personalized Ramadan Campaign |
13. Excellence in Digital Marketing
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Bank Central Asia (BCA) Campaign: Seeing Doubles with BCA #DiskonDiskonMeriahMeriah Agency: ADA Asia |
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Blibli (Global Digital Niaga) Campaign:”Smile to Unlock: E-commerce Discounts Meet Joyful Engagement” Agencies: Wavemaker, YMT |
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JULO Campaign: Siap Melesat Agency: M&C Saatchi Performance |
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Lazada Campaign: Lazada Jingle Campaign Agency: Spotify Advertising |
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Mondelēz Indonesia Brand: OREO Campaign: BLACKPINK in your OREO Agency: Leo Burnett Indonesia |
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Nestlé Indonesia Brand: DANCOW FortiGro Campaign: Cinta Bunda Sempurna Agencies: Dentsu Indonesia, Wunderman Thompson, Ogilvy Indonesia |
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OCBC NISP Campaign: Digital Insights Contextual Marketing – NYALAin Aja Campaign Agency: ADA Asia |
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Procter & Gamble Home Products Indonesia Brand: Downy Campaign: Downy: Weaving Scent-sational Ramadan Micro Moments Agency: Dentsu Creative Indonesia |
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Reckitt Benckiser Brand: Dettol Campaign: Own The Heat Agency: McCann Indonesia |
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REKSO Nasional Food Brand: McDonald’s Campaign: Arches Of Heroes Agency: Leo Burnett Indonesia |
14. Excellence in eCommerce Marketing
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Blibli (Global Digital Niaga) Campaign: Blibli home make inspiration come true Agency: Dentsu Creative Indonesia |
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Blibli (Global Digital Niaga) Campaign: “From Dropout to Sold-Out: A Remarketing Strategy that Reshaped Ecommerce Success” Agencies: Wavemaker, YMT |
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Blibli (Global Digital Niaga) Campaign: Bliblimart Dihitung Hitung Pasti Untung Agency: Dentsu Creative Indonesia |
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Danone Indonesia Brands: Bebelac, SGM, Nutrilon Campaign: Danone Growing Up Milk: Achievement Unlocked Agency: ADA Asia |
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Fast Retailing Indonesia Brand: Uniqlo Campaign: Unveiling E-Commerce Success: Complementary Catalogs Amplify Uniqlo Indonesia’s Fall/Winter 2022 Collection Awareness in Two-Season Market. Agency: AiSensum |
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Kao Indonesia Brand: Merries Campaign: Merries: The Mobile First Journey to Diaper Dominance Agency: Leverate Group |
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Mitra Adiperkasa Brand: KidzStation.Asia Campaign: Winning Back To School with KidzStation.Asia Agency: Performics India |
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Nestlé Indonesia Campaign: Rumah Nestlé Virtual Open House Livestream To Increase Brands’ Relationship To Consumers Day-To-Day Lives Agency: Dentsu Indonesia |
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Nestlé Indonesia Brand: MILO Campaign: Ramadan Hampers Agencies: Dentsu Indonesia, Ogilvy Indonesia |
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Tokopedia Campaign: Tokopedia Marketing Solutions: Utilizing First-Party Data For Supercharged and Personalized Ramadan Campaign |
15. Excellence in Event Marketing
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Bank Central Asia (BCA) Campaign: BCA Expoversary 2022 Agency: ADA Asia |
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Blibli (Global Digital Niaga) Campaign: Blibli x Apple Mid Night Lounge |
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iForte Solusi Infotek Campaign: iForte Film Festival Palembang |
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Indonesia Indah Foundation Brand: Hari Bersih Indonesia Campaign: Hari Bersih Indonesia 2023 Agency: M&C Saatchi Indonesia |
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Indosat Ooredoo Hutchison Brand: IM3 Campaign: Kembali untuk Mengulang #SerunyaSilaturahmi Agency: PHD Media |
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Samsung Electronics Indonesia Campaign: Samsung Galaxy S23 Local Launch Project Agency: Cheil Worldwide Indonesia |
16. Excellence in Experiential Marketing
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Blibli (Global Digital Niaga) Campaign: Blibli x Apple Mid Night Lounge |
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Fast Retailing Indonesia Brand: Uniqlo Campaign: Creating UGC with Tiktok HTC+BE (Hashtag Challenge + Branded Effect) amplified by KOLs Agency: AiSensum |
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Indonesia Indah Foundation Brand: Hari Bersih Indonesia Campaign: Hari Bersih Indonesia 2023 Agency: M&C Saatchi Indonesia |
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Kopi Kenangan Campaign: Kopi Kenangan Baperista SOP All emotions onboard! Agency: ADA Asia |
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Lazada Indonesia Brand: Lazada Campaign: Rock The Shopping Cart: Lazada Karaoke Art Builds Connections Agencies: Essencemediacom, YMT |
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TCCC ID – The Coca-Cola Company Indonesia Brand: Coca-Cola Campaign: Keajaiban Buka Bersama Coca-Cola Agencies: Open X, Ogilvy Indonesia, EssenceMediacom, VMLY&R Malaysia, Action+ |
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Wipro Unza Brand: Vitalis Campaign: From Impressions to Expressions: How Vitalis Sparkle evoked consumer’s emotions with 1st ever Mood Detection AI Technology Agencies: EssenceMediacom, YMT |
17. Excellence in Gaming
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Abbott Indonesia Brand: PediaSure Indonesia Campaign: PediaSure Go’s Gamified and Rewarded Ad Executions Boost the Enjoyment of Indonesian Millennial Moms Agencies: Spark Foundry – Publicis, Digital Turbine |
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Nestlé Indonesia Brand: S-26 PROCAL GOLD Campaign: Exceptional Support for Exceptional Child (Dukungan Hebat untuk Anak Hebat) Agency: Dentsu Indonesia |
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Nestlé Indonesia Brand: Kitkat Indonesia Campaign: Mobile Gamification Slays Monstrous Industry Benchmarks in KitKat Mudik BreakHunt Campaign Agencies: Dentsu Indonesia, Digital Turbine |
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Nestlé Indonesia Brand: MILO Campaign: Ramadan Interactive Recipe Video Agencies: Dentsu Indonesia, Wunderman Thompson, Ogilvy Indonesia |
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SONY Pictures Indonesia Campaign: Riding The Rails of Success: ADA for Sony Pictures’ Bullet Train Agency: ADA Asia |
18. Excellence in Influencer / KOLs Marketing
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Bank Central Asia (BCA) Campaign: #TolakDenganAnggun: Rejecting Fraud Elegantly Agency: ADA Asia |
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Blibli (Global Digital Niaga) Campaign: Testimonial Campaign (Step in with Assurance) |
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Fast Retailing Indonesia Brand: Uniqlo Campaign: Uniqlo Ramadan 2023 : Using KOLs to amplify customer engagement. Agency: AiSensum |
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Kopi Kenangan Campaign: Kopi Kenangan Baperista SOP All emotions onboard! Agency: ADA Asia |
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Lion Express Brand: Lion Parcel Campaign: #BeraniDiandelin |
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Nestlé Indonesia Brand: Kitkat Campaign: Breakreasi Design Challenge 2022 Agency: Limestones |
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Nestlé Indonesia Brand: KITKAT Campaign: Valentine’s Day Ada Cinta Ada KitKat Agency: Dentsu Indonesia |
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Procter & Gamble Brand: Pantene Campaign: Pantene – No More Setengah-setengah Agencies: EssenceMediacom, Katch, Famous Allstars, Sugar&Spice, BBDO Indonesia |
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REKSO Nasional Food Brand: McDonald’s Campaign: The Untranslated Ad – Taste Of Japan Launch Agency: Leo Burnett Indonesia |
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Traveloka Campaign: Traveloka MAMS Community |
19. Excellence in Integrated Marketing
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Blibli (Global Digital Niaga) Campaign: Blibli home make inspiration come true Agency: Dentsu Creative Indonesia |
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blu by BCA Digital Campaign: blu #AgusBM – Agus wants it all! Agency: ADA Asia |
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blu by BCA Digital Campaign: #JadiWise Be wise with blu Agency: ADA Asia |
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Bussan Auto Finance Brand: BAF Campaign: #CicilAjaDiBAF Agency: Leverate Group |
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Danone Specialized Nutrition Indonesia Brand: SGM Eksplor Campaign: SGM Eksplor Value Moms Campaign |
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Lazada Indonesia Campaign: “Pengiriman Cepat, Gratis Ongkir” |
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Mondelēz Indonesia Brand: OREO Campaign: BLACKPINK in your OREO Agency: Leo Burnett Indonesia |
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Procter & Gamble Brand: Downy Campaign: Downy Harumkan Indonesia Agencies: EssenceMediacom, VMLY&R, BBDO, FAB |
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TCCC ID – The Coca-Cola Company Indonesia Brand: Coca-Cola Campaign: Keajaiban Buka Bersama Coca-Cola Agencies: Open X, Ogilvy Indonesia, EssenceMediacom, VMLY&R Malaysia, Action+ |
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Unilever Indonesia Brand: CLEAR Shampoo Campaign: CLEAR Your Head Agency: MullenLowe Lintas Indonesia |
20. Excellence in Interactive Marketing / AR & VR
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Blibli (Global Digital Niaga) Campaign:”From Dropout to Sold-Out: A Remarketing Strategy that Reshaped Ecommerce Success” Agencies: Wavemaker, YMT |
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Blibli (Global Digital Niaga) Campaign: HeartSpeak: Voice of the Voiceless Agencies: Wavemaker, YMT |
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Lazada Indonesia Brand: Lazada Campaign: Rock The Shopping Cart: Lazada Karaoke Art Builds Connections Agencies: Essencemediacom, YMT |
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Nestlé Indonesia Brand: S-26 PROCAL GOLD Campaign: Exceptional Support for Exceptional Child (Dukungan Hebat untuk Anak Hebat) Agency: Dentsu Indonesia |
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Nestlé Indonesia Brand: LACTOGROW Campaign: It Starts from Within Agencies: Dentsu Indonesia, Wunderman Thompson |
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Smartfren Campaign: Uniting Hearts in Style: Smartfren’s Eid Greetings Delights Workers Agencies: Havas, YMT |
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Unilever Indonesia Brand: POND’S Men Campaign: POND’S Men Bright Boost Mobile Campaign Shatters Benchmarks with Aurora Interactive Video and Augmented Reality Agencies: Mindshare Indonesia, Digital Turbine |
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Unilever Indonesia Brand: Vaseline Campaign: Interactive Marketing and Dynamic Creative Optimization Revitalize Vaseline’s Brand Relevance among Indonesian Women Agencies: Mindshare Indonesia, Digital Turbine |
21. Excellence in Launch Marketing
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Blibli (Global Digital Niaga) Campaign: Blibli home make inspiration come true Agency: Dentsu Creative Indonesia |
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COLGATE-PALMOLIVE INDONESIA Brand: Colgate Campaign: Smile Out Loud: Revolutionizing Beauty Standards with Colgate Optic White O2 Whitening Toothpaste Agency: Wavemaker Indonesia |
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Kopi Kenangan Campaign: PASAL In search of “the other half” Agency: ADA Asia |
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Lazada Indonesia Campaign: “Pengiriman Cepat, Gratis Ongkir” |
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Luna Boga Narayan Brand: Janji Jiwa Campaign: Janji Jiwa x Oatside Collaborate On New Plant Based Drink |
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Nestlé Indonesia Brand: LACTOGROW Campaign: It Starts from Within Agencies: Dentsu Indonesia, Publicis |
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Procter & Gamble Home Products Indonesia Brand: Downy Campaign: Downy: Weaving Scent-sational Ramadan Micro Moments Agency: Dentsu Creative Indonesia |
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REKSO Nasional Food Brand: McDonald’s Campaign: The Untranslated Ad – Taste Of Japan Launch Agency: Leo Burnett Indonesia |
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Samsung Electronics Indonesia Campaign: Samsung Galaxy S23 Local Launch Project Agency: Cheil Worldwide Indonesia |
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Shiseido Group Brand: Anessa Campaign: Together we shine. Under the sun, flying in the sky without worry with Anessa & Doraemon Agency: Dentsu Indonesia |
22. Excellence in Loyalty Marketing
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Abbott Nutrition Indonesia Brand: PediaSure Campaign: PediaSure Loyalty Program
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DAN+DAN (Sumber Indah Lestari) Campaign: David vs. Goliath: DAN+DAN’s AI Powered Chatbot Agency: ADA Asia |
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Danone Specialized Nutrition Indonesia Brand: SGM Eksplor Campaign: Klub Generasi Maju 2.0 |
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E-Tirta Medical Centre Brand: Tirta Medical Centre Campaign: Complete Health Solution |
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Grab Brand: Grab for Business Campaign: Tangani Dengan Mudah (Handle it easily) Agency: M&C Saatchi Indonesia |
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REKSO Nasional Food Brand: McDonald’s Campaign: MyM – Segampang Itu Agency: Leo Burnett Indonesia |
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Sasa Inti Brand: Duta Sasa Campaign: Duta Sasa Agency: Salvo Cipta Kreasi |
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Secretlab Campaign: ADA x Secretlab : Transforming Customer Service from “Wait” to “WOW” Agency: ADA Asia |
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Traveloka Campaign: Gebyar Traveloka |
23. Excellence in Marketing Innovation
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Asian Paints Brand: Asian Paints Bocor Guard Campaign: Pelindung Dari Segala Hujan! Agency: M&C Saatchi Indonesia |
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Blibli (Global Digital Niaga) Campaign: “Smile to Unlock: E-commerce Discounts Meet Joyful Engagement” Agencies: Wavemaker, YMT |
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Blibli (Global Digital Niaga) Campaign: HeartSpeak: Voice of the Voiceless |
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Blibli (Global Digital Niaga) Campaign: “From Dropout to Sold-Out: A Remarketing Strategy that Reshaped Ecommerce Success” Agencies: Wavemaker, YMT |
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Lazada Indonesia Brand: Lazada Campaign: Rock The Shopping Cart: Lazada Karaoke Art Builds Connections Agencies: Essencemediacom, YMT |
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Smartfren Campaign: Uniting Hearts in Style: Smartfren’s Eid Greetings Delights Workers Agencies: Havas, YMT |
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Wipro Unza Brand: Vitalis Campaign: From Impressions to Expressions: How Vitalis Sparkle evoked consumer’s emotions with 1st ever Mood Detection AI Technology Agencies: EssenceMediacom, YMT |
24. Excellence in Marketing to a Specific Audience
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Asian Paints Brand: Asian Paints Bocor Guard Campaign: Pelindung Dari Segala Hujan! Agency: M&C Saatchi Indonesia |
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Bank Central Asia (BCA) Campaign: KPR Rumah Anti Drama A “No drama” New Home Agency: ADA Asia |
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Danone Indonesia Brand: SGM Eksplor ISOPRO SOY Campaign: SGM Eksplor ISOPRO SOY – Supporting CMPA Kids Progress By Unlocking Category Barrier |
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Fast Retailing Indonesia Brand: Uniqlo Campaign: UT-Line Up: ‘Attack on Titan’: How Twitter helped zero in on Anime customers Agency: AiSensum |
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Grab Brand: Grab for Business Campaign: Tangani Dengan Mudah (Handle it easily) Agency: M&C Saatchi Indonesia |
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Kopi Kenangan Campaign: PASAL In search of “the other half” Agency: ADA Asia |
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Lazada Campaign: Lazada Jingle Campaign Agency: Spotify Advertising |
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Matahari Campaign: Matahari x ADA: A Lebaran challenge overcome with grit Agency: ADA Asia |
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Procter & Gamble Brand: Head & Shoulders (H&S) Campaign: H&S x MLBB Agencies: EssenceMediacom, Ambil Hati |
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Secretlab Campaign: ADA x Secretlab : Transforming Customer Service from “Wait” to “WOW” Agency: ADA Asia |
25. Excellence in Marketing Transformation
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Abbott Nutrition Indonesia Brand: PediaSure Campaign: PediaSure Loyalty Program |
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ByteDance Brand: TikTok Campaign: Tiktok #benerserunya Agency: M&C Saatchi Indonesia |
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Danone Indonesia Brand: SGM Eksplor Campaign: Personalized Engagement at Scale |
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Lazada Indonesia Brand: Lazada Campaign: Rock The Shopping Cart: Lazada Karaoke Art Builds Connections Agencies: Essencemediacom, YMT |
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Reckitt Benckiser Brand: Dettol Campaign: Own The Heat Agency: McCann Indonesia |
26. Excellence in Media Strategy
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Bank Central Asia (BCA) Campaign: Going Back and Going Local with BCA’s Bangga Lokal Agency: ADA Asia |
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Bank Tabungan Negara Brand: BTN Mobile Campaign: BTN Mobile: Where Finance Meets Convenience – Simplify Your Life with Asset Management, Investing, and Transactions!Agency: Leverate Group |
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Bussan Auto Finance Brand: BAF Campaign: #CicilAjaDiBAF Agency: Leverate Group |
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Danone Specialized Nutrition Indonesia Brand: SGM Eksplor Campaign: SGM Eksplor Excellence in Media Agency: Wavemaker |
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Fast Retailing Indonesia Brand: Uniqlo Campaign: Ramadan 2023: How Uniqlo aced Multi-Channel Strategy for Exceptional Results! Agency: AiSensum |
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JULO Campaign: Siap Melesat Agency: M&C Saatchi Performance |
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Lazada Indonesia Campaign: Pengiriman Cepat, Gratis Ongkir |
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OCBC NISP Campaign: Digital Insights Contextual Marketing – NYALAin Aja Campaign Agency: ADA Asia |
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Procter & Gamble Brand: Vicks Campaign: Vicks F44 Aman : Overcoming Cough Syrup Ban with Media Agility Agency: EssenceMediacom Indonesia |
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TCCC ID – The Coca-Cola Company Indonesia Brand: Coca Cola Campaign: Keajaiban Buka Bersama Coca-Cola Agencies: Open X, Ogilvy Indonesia, EssenceMediacom, VMLY&R Malaysia |
27. Excellence in Mobile Marketing
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Abbott Indonesia Brand: PediaSure Indonesia Campaign: PediaSure Go’s Gamified and Rewarded Ad Executions Boost the Enjoyment of Indonesian Millennial Moms Agencies: Publicis Indonesia, Digital Turbine |
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AIA Financial Campaign: AIA Vitality: Health and Wellness Mobile App |
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blu by BCA Digital Campaign: The blu kid on the block Agency: ADA Asia |
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ByteDance Brand: TikTok Campaign: Digital Wellbeing / Bener Serunya! Agency: M&C Saatchi Indonesia |
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Indosat Ooredoo Hutchison Brand: IM3 Campaign: Mobile Ad Technology a Rockstar in Indosat’s IM3 Era Baru Hidul Simpel Mobile Campaign Agencies: PHD Indonesia, Digital Turbine |
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Lazada Indonesia Brand: Lazada Campaign: Rock The Shopping Cart: Lazada Karaoke Art Builds Connections Agencies: Essencemediacom, YMT |
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Matahari Campaign: Matahari x ADA: A Lebaran challenge overcome with grit Agency: ADA Asia |
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OCBC NISP Campaign: Digital Insights Contextual Marketing – NYALAin Aja Campaign Agency: ADA Asia |
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PermataBank Campaign: Ingat 3A! Agency: M&C Saatchi Indonesia |
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Wipro Unza Brand: Vitalis Campaign: From Impressions to Expressions: How Vitalis Sparkle evoked consumer’s emotions with 1st ever Mood Detection AI Technology Agencies: EssenceMediacom, YMT |
28. Excellence in Omnichannel
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Bank Central Asia (BCA) Campaign: Seeing Doubles with BCA #DiskonDiskonMeriahMeriah Agency: ADA Asia |
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Bank Tabungan Negara Brand: BTN Tabungan Bisnis Campaign: Unleash Business Success: The Ultimate Tabungan Bisnis – Igniting Growth Agency: Leverate Group |
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Danone Indonesia Brand: Bebelac Campaign: Bebeclub, Awal Perjalanan Hebat |
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Indosat Ooredoo Hutchison Brand: IM3 Campaign: Kembali untuk Mengulang #SerunyaSilaturahmi Agency: PHD Media |
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Indosat Ooredoo Hutchison Brand: IM3 Campaign: IM3 Enhances Ramadan Moments of Indonesians with Highly Personalized, Holistic 360 Campaign “Kembali untuk Mengulang #SerunyaSilaturahmi” Agencies: PHD Indonesia, Digital Turbine |
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JULO Campaign: Siap Melesat Agency: M&C Saatchi Performance |
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Nestlé Indonesia Brand: DANCOW FortiGro Campaign: Cinta Bunda Sempurna – DANCOW FortiGro taking a Stand Against Mom-Shaming Through the Use of a Seamless Strategic Channel Mix Agencies: Dentsu Indonesia, Ogilvy Indonesia |
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Nestlé Indonesia Brand: S-26 PROCAL GOLD Campaign: Exceptional Support for Exceptional Child (Dukungan Hebat untuk Anak Hebat) Agency: Dentsu Indonesia |
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Unilever Indonesia Brand: CLEAR Campaign: CLEAR’s Multi-channel Campaign Inspires Gen-Z Indonesians to Clear Their Heads Of Stress Agencies: Mindshare Indonesia, Digital Turbine |
29. Excellence in Out-of-Home Advertising
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LAZADA INDONESIA Campaign: Pengiriman Cepat Gratis Ongkir |
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TCCC ID – The Coca-Cola Company Indonesia Brand: Coca Cola Campaign: Coca Cola Ramadhan Agencies: Open X, Ogilvy Indonesia, EssenceMediacom, VMLY&R Malaysia |
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Unilever Indonesia Brand: CLEAR Shampoo Campaign: CLEAR Your Head Agency: MullenLowe Lintas Indonesia |
30. Excellence in Performance Marketing
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Bank Central Asia (BCA) Campaign: #TolakDenganAnggun: Rejecting Fraud Elegantly Agency: ADA Asia |
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Bank Tabungan Negara Brand: BTN Properti Campaign: Home Run : A Multi-Faceted Mobile Strategy For BTN’s Home Financing Triumph Agency: Leverate Group |
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blu by BCA Digital Campaign: The blu kid on the block Agency: ADA Asia |
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Danone Indonesia Brand: Bebelac Campaign: Intent Based Optimization to Drive Exponential Business Performance |
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Fast Retailing Indonesia Brand: Uniqlo Campaign: Arigato Indonesia Campaign: A Remarkable Triumph from Awareness to Conversion Agency: AiSensum |
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LINE Bank Campaign: LINE Bank Loan Product Campaign Agency: Magnus Indonesia |
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OCBC NISP Campaign: Digital Insights Contextual Marketing – NYALAin Aja Campaign Agency: ADA Asia |
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Pegipegi Campaign: Hotel Recommendations / Year-end Review / Waktunya PegiPegi |
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PermataBank Campaign: PermataKartuKredit: Approved Gapake Lama! Agency: Leverate Group |
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Tokopedia Campaign: Tokopedia Marketing Solutions: Utilizing First-Party Data For Supercharged and Personalized Ramadan Campaign |
31. Excellence in Personalisation Marketing
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Blibli (Global Digital Niaga) Campaign: “From Dropout to Sold-Out: A Remarketing Strategy that Reshaped Ecommerce Success” Agencies: Wavemaker, YMT |
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Blibli (Global Digital Niaga) Campaign: “Smile to Unlock: E-commerce Discounts Meet Joyful Engagement” Agencies: Wavemaker, YMT |
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blu by BCA Digital Campaign: blu #AgusBM – Agus wants it all! Agency: ADA Asia |
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Danone Indonesia Brand: SGM Eksplor Campaign: Personalized Engagement at Scale |
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Fast Retailing Indonesia Brand: Uniqlo Campaign: Unleashing Sales Growth: How data drives Personalization in Uniqlo Agency: AiSensum |
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Kopi Kenangan Campaign: PASAL In search of “the other half” Agency: ADA Asia |
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Mondelēz Indonesia Brand: OREO Campaign: OREO Undercover Ads Agencies: Leo Burnett Indonesia, Spark Foundry |
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Nestlé Indonesia Brand: LACTOGROW Campaign: It Starts from Within – DCO Campaign Agencies: Dentsu Indonesia, Wunderman Thompson, Smartly |
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Pegipegi Campaign: Hotel Recommendations / Year-end Review / Waktunya PegiPegi |
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Smartfren Campaign: Uniting Hearts in Style: Smartfren’s Eid Greetings Delights Workers Agencies: Havas, YMT |
32. Excellence in Programmatic Marketing
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Blibli (Global Digital Niaga) Campaign: “From Dropout to Sold-Out: A Remarketing Strategy that Reshaped Ecommerce Success” Agencies: Wavemaker, YMT |
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Blibli (Global Digital Niaga) Campaign: “Smile to Unlock: E-commerce Discounts Meet Joyful Engagement” Agencies: Wavemaker, YMT |
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Indosat Ooredoo Hutchison Brand: IM3 Campaign: IM3 Enhances Ramadan Moments of Indonesians with Highly Personalized, Holistic 360 Campaign “Kembali untuk Mengulang #SerunyaSilaturahmi” Agencies: PHD Indonesia, Digital Turbine |
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Nestlé Indonesia Brand: S-26 PROCAL ULTIMA Campaign: Together We Are Unstoppable Agency: Dentsu Indonesia |
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OCBC NISP Campaign: Digital Insights Contextual Marketing – NYALAin Aja Campaign Agency: ADA Asia |
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Unilever Indonesia Brand: Clear Campaign: CLEAR’s Programmatic Campaign Inspires Gen-Z Indonesians to Clear Their Heads Of Stress Agencies: Mindshare Indonesia, Digital Turbine |
33. Excellence in Relationship Marketing
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Abbott Nutrition Indonesia Brand: PediaSure Campaign: PediaSure Loyalty Program |
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Danone Indonesia Brand: SGM Eksplor Campaign: Personalized Engagement at Scale |
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E-Tirta Medical Centre Brand: Tirta Medical Centre Campaign: Complete Health Solution |
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REKSO Nasional Food Brand: McDonald’s Campaign: MyM – Segampang Itu Agency: Leo Burnett Indonesia |
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Secretlab Campaign: ADA x Secretlab : Transforming Customer Service from “Wait” to “WOW” Agency: ADA Asia |
34. Excellence in Search Marketing
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CIMB Niaga Campaign: Winning The Market Share for Non-branded Traffic Agency: Magnus Indonesia |
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Danone Indonesia Brand: Bebelac Campaign: Rebouncing organic traffic through emphasizing brand authenticity Agency: Eyden Kreatif Indonesia |
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Danone Indonesia Brand: SGM Campaign: Unlocking Potential Organic Traffic to Maximize the Business Impact Agency: Eyden Kreatif Indonesia |
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Danone Indonesia Brand: Nutrilon Campaign: Bringing Business Relevancy: Shifting Traffic to Infant and Toddlers as Content Strategy Agency: Eyden Kreatif Indonesia |
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Frisian Flag Campaign: Search Domination by Maximizing On Page & Technical Website Agency: Magnus Indonesia |
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Mitra Adiperkasa Brand: Converse Campaign: ACHIEVING THE PERFECT BALANCE: How Converse nailed the intersection of SEM and SEO strategies through OneSearch Agency: Performics India |
35. Excellence in Social Media Marketing
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Asia Health Energi Beverages Brand: Red Bull Campaign: Red Bull Break The Limit Challenge Agency: ALVA FROYO |
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Bank BRI Campaign: #BilangAjaGak Agency: Froyonion |
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Blibli (Global Digital Niaga) Campaign: Valentine Campaign, Bulan Cinta Agencies: ALVA FROYO, Blibli ThinkThank |
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Fast Retailing Indonesia Brand: Uniqlo Campaign: Uniqlo’s Hashtag Challenge – Holiday Shopping Festival Agency: AiSensum |
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Kopi Kenangan Campaign: PASAL In search of “the other half” Agency: ADA Asia |
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Nestlé Indonesia Brand: S-26 PROCAL NUTRISSENTIALS Campaign: #morethan26nutrients for Smart Learning Foundation of Little Learner Agencies: Dentsu Indonesia, Ogilvy Indonesia |
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Reckitt Indonesia Brand: Dettol Campaign: Own the Heat Agency: McCann Indonesia |
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Savoria Kreasi Rasa Brand: FOX’S Campaign: FOX’S Bag Campaign 2023, Dear Memories Agency: ALVA FROYO |
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Traveloka Campaign: Lihat Dunia Lagi |
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Watsons Indonesia Campaign: Watsons Surprise Box |
36. Excellence in TV / Video Advertising
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Bank BRI Campaign: #BilangAjaGak Agency: Froyonion |
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Bank Central Asia (BCA) Campaign: #TolakDenganAnggun: Rejecting Fraud Elegantly Agency: ADA Asia |
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Gudang Garam Brand: Gudang Garam Corporate Campaign: Aksi Nyata Bangsa Agency: Salvo Cipta Kreasi |
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Indosat Ooredoo Hutchison Brand: IM3 Campaign: Kembali untuk Mengulang #SerunyaSilaturahmi Agency: PHD Media |
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Kao Indonesia Brand: Biore Campaign: Biore Micellar Massage Wash Agency: ALVA FROYO |
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LAZADA INDONESIA Campaign: 11.11 Diskon Sebesar Besarnya & Kejar Promo 12.12 |
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LAZADA INDONESIA Campaign: Pengiriman Cepat Gratis Ongkir |
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Prudential Sharia Life Assurance (Prudential Syariah) Campaign: Dari Hati Jadi Berkah |
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Toyota Indonesia Campaign: TOYOTA LOFI DRIVE BEATS Sounds & Rhythms of a powerful insight Agency: ADA Asia |
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Unilever Indonesia Brand: CLEAR Shampoo Campaign: CLEAR Your Head Agency: MullenLowe Lintas Indonesia |
37. Excellence in Viral Marketing
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KOMPAS Gramedia Group Brand: LPS Monas Half Marathon Campaign: Cuti Bersama – #RestartForChange Agency: Salvo Cipta Kreasi |
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Kopi Kenangan Campaign: Kopi Kenangan Baperista SOP All emotions onboard! Agency: ADA Asia |
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Nestlé Indonesia Brand: BEAR BRAND Campaign: A sip to flip: how BEAR BRAND encouraging positive change to consumers’ well-being Agencies: Dentsu Indonesia, Ogilvy Indonesia |
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Reckitt Indonesia Brand: Dettol Campaign: Own the Heat Agency: McCann Indonesia |
38. Marketing Leader of the Year
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Lazada Indonesia Individual: Intan Ayu Kartika |
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Procter & Gamble Individual: Yoellita Bongso |
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Prudential Sharia Life Assurance (Prudential Syariah) Individual: Lailatul Mauliyah Zubaidah |
39. Marketing Team of the Year
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Lazada Indonesia |
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Procter & Gamble |
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Prudential Sharia Life Assurance (Prudential Syariah) |