2023 Winners
Marketer of the Year
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Bank Central Asia (BCA) |
1. Excellence in Advertising
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Gold Nestlé Indonesia Brand: DANCOW FortiGro Campaign: Cinta Bunda Sempurna Agencies: Dentsu Indonesia, Wunderman Thompson, Ogilvy Indonesia |
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Silver Lazada Indonesia Campaign: Pengiriman Cepat, Gratis Ongkir |
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Bronze Reckitt Benckiser Brand: Dettol Campaign: Dettol Own The Heat – From Fear to Honor: Dettol Empowers Indonesian Girls to Embrace Sweat and ‘Own The Heat’ to pursue their passion Agencies: EssenceMediacom, McCann |
2. Excellence in Anniversary Marketing
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Gold Bank Central Asia (BCA) Campaign: BCA Expoversary 2022 Agency: ADA Asia |
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Silver Bank Central Asia (BCA) Campaign: Seeing Doubles with BCA #DiskonDiskonMeriahMeriah Agency: ADA Asia |
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Bronze Prudential Sharia Life Assurance (Prudential Syariah) Campaign: 1st Milad Campaign “Dari Hati Jadi Berkah” |
3. Excellence in B2B Marketing
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Gold E-Tirta Medical Centre Brand: Tirta Medical Centre Campaign: Complete Health Solution |
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Silver Lazada Indonesia Brand: Lazada Campaign: Lazada Next Top Seller Agency: EssenceMediacom Indonesia |
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Bronze iForte Solusi Infotek Campaign: iForte Film Festival Palembang |
4. Excellence in Brand Awareness
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Gold JULO Campaign: Siap Melesat Agency: M&C Saatchi Performance |
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Silver Procter & Gamble Brand: Pantene Campaign: Pantene – No More Setengah-setengah Agencies: EssenceMediacom, Katch, Famous Allstars, Sugar&Spice, BBDO Indonesia |
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Bronze Bank Central Asia (BCA) Campaign: KPR Rumah Anti Drama A “No drama” New Home Agency: ADA Asia |
5. Excellence in Brand Strategy
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Gold Bank Central Asia (BCA) Campaign: #TolakDenganAnggun: Rejecting Fraud Elegantly Agency: ADA Asia |
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Silver Unilever Indonesia Brand: CLEAR Shampoo Campaign: CLEAR Your Head Agency: MullenLowe Lintas Indonesia |
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Bronze Pluang Campaign: #BukaPluangmu An Empowerment Campaign to Promote Inclusive Wealth Generations for Everyday Indonesians |
6. Excellence in Communications / Public Relations
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Gold Bank Central Asia (BCA) Campaign: #TolakDenganAnggun: Rejecting Fraud Elegantly Agency: ADA Asia |
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Silver Procter & Gamble Brand: Downy Campaign: Downy Harumkan Indonesia Agencies: EssenceMediacom, VMLY&R, BBDO, FAB |
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Bronze Prudential Sharia Life Assurance (Prudential Syariah) Campaign: Sharia Literacy and Inclusion |
7. Excellence in Consumer Insights / Market Research
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Gold Toyota Indonesia Campaign: TOYOTA LOFI DRIVE BEATS Sounds & Rhythms of a powerful insight Agency: ADA Asia |
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Silver Unilever Indonesia Brand: Vaseline Campaign: Consumer Insights and Dynamic Creative Optimization Revitalize Vaseline’s Brand Relevance among Indonesian Women Agencies: Mindshare Indonesia, Digital Turbine |
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Bronze Kopi Kenangan Campaign: PASAL In search of “the other half” Agency: ADA Asia |
8. Excellence in Content Marketing
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Gold Bank Central Asia (BCA) Campaign: #TolakDenganAnggun: Rejecting Fraud Elegantly Agency: ADA Asia |
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Silver Toyota Indonesia Campaign: TOYOTA LOFI DRIVE BEATS Sounds & Rhythms of a powerful insight Agency: ADA Asia |
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Bronze Savoria Kreasi Rasa Brand: FOX’S Campaign: FOX’S Ice Mints Campaign 2023, Chillest Artwork Agency: ALVA FROYO |
9. Excellence in COVID-19 Related Campaigns
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Gold Garuda Indonesia Campaign: Garuda Online Travel Fair – Garuda Indonesia’s Digital Marketing Game Amidst Turbulence Agency: Leverate Group |
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Silver DAN+DAN (Sumber Indah Lestari) Campaign: David vs. Goliath: DAN+DAN’s AI Powered Chatbot Agency: ADA Asia |
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Bronze AIA Financial Campaign: AIA Sehat Untuk Negeri |
10. Excellence in CSR / Cause Marketing
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Gold Nestlé Indonesia Brand: DANCOW FortiGro Campaign: Cinta Bunda Sempurna – DANCOW FortiGro challenging Mom-shaming and Redefining Motherhood in Indonesia Agencies: Dentsu Indonesia, Wunderman Thompson, Ogilvy Indonesia |
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Gold ByteDance Brand: TikTok Campaign: Digital Wellbeing / Bener Serunya! Agency: M&C Saatchi Indonesia |
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Silver Indonesia Indah Foundation Brand: Hari Bersih Indonesia Campaign: Hari Bersih Indonesia 2023 Agency: M&C Saatchi Indonesia |
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Bronze Blibli (Global Digital Niaga) Campaign: HeartSpeak: Voice of the Voiceless |
11. Excellence in Customer Engagement
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Gold Danone Indonesia Brands: Bebelac, SGM, Nutrilon Campaign: Unlocking Engagement Model for Danone E-commerce Official Store |
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Silver PermataBank Campaign: Ingat 3A! Agency: M&C Saatchi Indonesia |
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Bronze AIA Financial Campaign: AIA Vitality: Attracting the customer engagement and retention |
12. Excellence in Data-Driven Marketing
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Gold Tokopedia Campaign: Tokopedia Marketing Solutions: Utilizing First-Party Data For Supercharged and Personalized Ramadan Campaign |
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Silver Mondelēz Indonesia Brand: OREO Campaign: OREO Undercover Ads Agencies: Leo Burnett Indonesia, Spark Foundry |
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Bronze Fast Retailing Indonesia Brand: Uniqlo Campaign: Unleashing Breakthrough Product Strategy: How data powers Uniqlo sales Agency: AiSensum |
13. Excellence in Digital Marketing
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Gold Mondelēz Indonesia Brand: OREO Campaign: BLACKPINK in your OREO Agency: Leo Burnett Indonesia |
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Silver Lazada Campaign: Lazada Jingle Campaign Agency: Spotify Advertising |
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Bronze Nestlé Indonesia Brand: DANCOW FortiGro Campaign: Cinta Bunda Sempurna – DANCOW FortiGro challenging Mom-shaming and Redefining Motherhood in Indonesia Agencies: Dentsu Indonesia, Wunderman Thompson, Ogilvy Indonesia |
14. Excellence in eCommerce Marketing
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Gold Blibli (Global Digital Niaga) Campaign: Blibli home make inspiration come true Agency: Dentsu Creative Indonesia |
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Silver Danone Indonesia Brands: Bebelac, SGM, Nutrilon Campaign: Danone Growing Up Milk: Achievement Unlocked Agency: ADA Asia |
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Bronze Blibli (Global Digital Niaga) Campaign: “From Dropout to Sold-Out: A Remarketing Strategy that Reshaped Ecommerce Success” Agencies: Wavemaker, YMT |
15. Excellence in Event Marketing
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Gold Samsung Electronics Indonesia Campaign: Samsung Galaxy S23 Local Launch Project Agency: Cheil Worldwide Indonesia |
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Silver Indonesia Indah Foundation Brand: Hari Bersih Indonesia Campaign: Hari Bersih Indonesia 2023 Agency: M&C Saatchi Indonesia |
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Bronze Bank Central Asia (BCA) Campaign: BCA Expoversary 2022 Agency: ADA Asia |
16. Excellence in Experiential Marketing
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Gold Wipro Unza Brand: Vitalis Campaign: From Impressions to Expressions: How Vitalis Sparkle evoked consumer’s emotions with 1st ever Mood Detection AI Technology Agencies: EssenceMediacom, YMT |
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Silver TCCC ID – The Coca-Cola Company Indonesia Brand: Coca-Cola Campaign: Keajaiban Buka Bersama Coca-Cola Agencies: Open X, Ogilvy Indonesia, EssenceMediacom, VMLY&R Malaysia, Action+ |
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Bronze Lazada Indonesia Brand: Lazada Campaign: Rock The Shopping Cart: Lazada Karaoke Art Builds Connections Agencies: Essencemediacom, YMT |
17. Excellence in Gaming
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Gold SONY Pictures Indonesia Campaign: Riding The Rails of Success: ADA for Sony Pictures’ Bullet Train Agency: ADA Asia |
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Silver Nestlé Indonesia Brand: S-26 PROCAL GOLD Campaign: Exceptional Support for Exceptional Child (Dukungan Hebat untuk Anak Hebat) Agency: Dentsu Indonesia |
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Bronze Abbott Indonesia Brand: PediaSure Indonesia Campaign: PediaSure Go’s Gamified and Rewarded Ad Executions Boost the Enjoyment of Indonesian Millennial Moms Agencies: Spark Foundry – Publicis, Digital Turbine |
18. Excellence in Influencer / KOLs Marketing
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Gold Procter & Gamble Brand: Pantene Campaign: Pantene – No More Setengah-setengah Agencies: EssenceMediacom, Katch, Famous Allstars, Sugar&Spice, BBDO Indonesia |
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Silver Lion Express Brand: Lion Parcel Campaign: #BeraniDiandelin |
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Bronze Nestlé Indonesia Brand: Kitkat Campaign: Breakreasi Design Challenge 2022 Agency: Limestones |
19. Excellence in Integrated Marketing
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Gold blu by BCA Digital Campaign: blu #AgusBM – Agus wants it all! Agency: ADA Asia |
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Silver Mondelēz Indonesia Brand: OREO Campaign: BLACKPINK in your OREO Agency: Leo Burnett Indonesia |
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Bronze Danone Indonesia Brand: SGM Eksplor Campaign: SGM Eksplor Value Moms Campaign |
20. Excellence in Interactive Marketing / AR & VR
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Gold Blibli (Global Digital Niaga) Campaign: “From Dropout to Sold-Out: A Remarketing Strategy that Reshaped Ecommerce Success” Agencies: Wavemaker, YMT |
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Silver Smartfren Campaign: Uniting Hearts in Style: Smartfren’s Eid Greetings Delights Workers Agencies: Havas, YMT |
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Bronze Unilever Indonesia Brand: POND’S Men Campaign: POND’S Men Bright Boost Mobile Campaign Shatters Benchmarks with Aurora Interactive Video and Augmented Reality Agencies: Mindshare Indonesia, Digital Turbine |
21. Excellence in Launch Marketing
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Gold REKSO Nasional Food Brand: McDonald’s Campaign: The Untranslated Ad – Taste Of Japan Launch Agency: Leo Burnett Indonesia |
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Silver Shiseido Group Brand: Anessa Campaign: Together we shine. Under the sun, flying in the sky without worry with Anessa & Doraemon Agency: Dentsu Indonesia |
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Bronze COLGATE-PALMOLIVE INDONESIA Brand: Colgate Campaign: Smile Out Loud: Revolutionizing Beauty Standards with Colgate Optic White O2 Whitening Toothpaste Agency: Wavemaker Indonesia |
22. Excellence in Loyalty Marketing
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Gold REKSO Nasional Food Brand: McDonald’s Campaign: MyM – Segampang Itu Agency: Leo Burnett Indonesia |
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Silver Sasa Inti Brand: Duta Sasa Campaign: Duta Sasa Agency: Salvo Cipta Kreasi |
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Bronze Traveloka Campaign: Gebyar Traveloka |
23. Excellence in Marketing Innovation
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Gold Smartfren Campaign: Uniting Hearts in Style: Smartfren’s Eid Greetings Delights Workers Agencies: Havas, YMT |
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Silver Blibli (Global Digital Niaga) Campaign: “Smile to Unlock: E-commerce Discounts Meet Joyful Engagement” Agencies: Wavemaker, YMT |
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Bronze Blibli (Global Digital Niaga) Campaign: HeartSpeak: Voice of the Voiceless |
24. Excellence in Marketing to a Specific Audience
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Gold Matahari Campaign: Matahari x ADA: A Lebaran challenge overcome with grit Agency: ADA Asia |
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Silver Kopi Kenangan Campaign: PASAL In search of “the other half” Agency: ADA Asia |
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Bronze Bank Central Asia (BCA) Campaign: KPR Rumah Anti Drama A “No drama” New Home Agency: ADA Asia |
25. Excellence in Marketing Transformation
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Gold Danone Indonesia Brand: SGM Eksplor Campaign: Personalized Engagement at Scale |
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Silver Lazada Indonesia Brand: Lazada Campaign: Rock The Shopping Cart: Lazada Karaoke Art Builds Connections Agencies: Essencemediacom, YMT |
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Bronze Reckitt Indonesia Brand: Dettol Campaign: Own the Heat Agency: McCann Indonesia |
26. Excellence in Media Strategy
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Gold Danone Specialized Nutrition Indonesia Brand: SGM Eksplor Campaign: SGM Eksplor Excellence in Media Agency: Wavemaker |
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Silver Bussan Auto Finance Brand: BAF Campaign: #CicilAjaDiBAF Agency: Leverate Group |
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Bronze JULO Campaign: Siap Melesat Agency: M&C Saatchi Performance |
27. Excellence in Mobile Marketing
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Gold Matahari Campaign: Matahari x ADA: A Lebaran challenge overcome with grit Agency: ADA Asia |
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Silver OCBC NISP Campaign: Digital Insights Contextual Marketing – NYALAin Aja Campaign Agency: ADA Asia |
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Bronze Indosat Ooredoo Hutchison Brand: IM3 Campaign: Mobile Ad Technology a Rockstar in Indosat’s IM3 Era Baru Hidul Simpel Mobile Campaign Agencies: PHD Indonesia, Digital Turbine |
28. Excellence in Omnichannel
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Gold Danone Indonesia Brand: Bebelac Campaign: Bebeclub, Awal Perjalanan Hebat |
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Silver Bank Tabungan Negara Brand: BTN Tabungan Bisnis Campaign: Unleash Business Success: The Ultimate Tabungan Bisnis – Igniting Growth Agency: Leverate Group |
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Bronze Bank Central Asia (BCA) Campaign: Seeing Doubles with BCA #DiskonDiskonMeriahMeriah Agency: ADA Asia |
29. Excellence in Out-of-Home Advertising
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Gold TCCC ID – The Coca-Cola Company Indonesia Brand: Coca-Cola Campaign: Coca Cola Ramadhan Agencies: Open X, Ogilvy Indonesia, EssenceMediacom, VMLY&R Malaysia |
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Silver LAZADA INDONESIA Campaign: Pengiriman Cepat Gratis Ongkir |
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Bronze Unilever Indonesia Brand: CLEAR Shampoo Campaign: CLEAR Your Head Agency: MullenLowe Lintas Indonesia |
30. Excellence in Performance Marketing
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Gold Danone Indonesia Brand: Bebelac Campaign: Intent Based Optimization to Drive Exponential Business Performance |
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Silver Bank Central Asia (BCA) Campaign: #TolakDenganAnggun: Rejecting Fraud Elegantly Agency: ADA Asia |
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Bronze Tokopedia Campaign: Tokopedia Marketing Solutions: Utilizing First-Party Data For Supercharged and Personalized Ramadan Campaign |
31. Excellence in Personalisation Marketing
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Gold Danone Indonesia Brand: SGM Eksplor Campaign: Personalized Engagement at Scale |
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Silver blu by BCA Digital Campaign: blu #AgusBM – Agus wants it all! Agency: ADA Asia |
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Bronze Nestlé Indonesia LACTOGROW Campaign: It Starts from Within – DCO Campaign Agencies: Dentsu Indonesia, Wunderman Thompson, Smartly |
32. Excellence in Programmatic Marketing
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Gold Blibli (Global Digital Niaga) Campaign: “From Dropout to Sold-Out: A Remarketing Strategy that Reshaped Ecommerce Success” Agencies: Wavemaker, YMT |
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Silver Blibli (Global Digital Niaga) Campaign: “Smile to Unlock: E-commerce Discounts Meet Joyful Engagement” Agencies: Wavemaker, YMT |
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Bronze Nestlé Indonesia Brand: S-26 PROCAL ULTIMA Campaign: Together We Are Unstoppable Agency: Dentsu Indonesia |
33. Excellence in Relationship Marketing
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Gold REKSO Nasional Food Brand: McDonald’s Campaign: MyM – Segampang Itu Agency: Leo Burnett Indonesia |
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Silver Danone Indonesia Brand: SGM Eksplor Campaign: Personalized Engagement at Scale |
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Bronze Abbott Nutrition Indonesia Brand: PediaSure Campaign: PediaSure Loyalty Program |
34. Excellence in Search Marketing
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Gold Mitra Adiperkasa Brand: Converse Campaign: ACHIEVING THE PERFECT BALANCE: How Converse nailed the intersection of SEM and SEO strategies through OneSearch Agency: Performics India |
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Silver Danone Indonesia Brand: Bebelac Campaign: Rebouncing organic traffic through emphasizing brand authenticity Agency: Eyden Kreatif Indonesia |
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Bronze CIMB Niaga Campaign: Winning The Market Share for Non-branded Traffic Agency: Magnus Indonesia |
35. Excellence in Social Media Marketing
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Gold Traveloka Campaign: Lihat Dunia Lagi |
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Silver Nestlé Indonesia Brand: S-26 PROCAL NUTRISSENTIALS Campaign: #morethan26nutrients for Smart Learning Foundation of Little Learner Agencies: Dentsu Indonesia, Ogilvy Indonesia |
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Bronze Blibli (Global Digital Niaga) Campaign: Valentine Campaign, Bulan Cinta Agencies: ALVA FROYO, Blibli ThinkThank |
36. Excellence in TV / Video Advertising
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Gold Bank Central Asia (BCA) Campaign: #TolakDenganAnggun: Rejecting Fraud Elegantly Agency: ADA Asia |
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Silver Unilever Indonesia Brand: CLEAR Shampoo Campaign: CLEAR Your Head Agency: MullenLowe Lintas Indonesia |
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Bronze Lazada Indonesia Campaign: 11.11 Diskon Sebesar Besarnya & Kejar Promo 12.12 |
37. Excellence in Viral Marketing
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Gold Kopi Kenangan Campaign: PASAL In search of “the other half” Agency: ADA Asia |
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Silver Reckitt Indonesia Brand: Dettol Campaign: Own the Heat Agency: McCann Indonesia |
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Bronze Nestlé Indonesia Brand: BEAR BRAND Campaign: A sip to flip: how BEAR BRAND encouraging positive change to consumers’ well-being Agencies: Dentsu Indonesia, Ogilvy Indonesia |
38. Marketing Leader of the Year
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Gold Lazada Indonesia Individual: Intan Ayu Kartika |
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Silver Procter & Gamble Individual: Yoellita Bongso |
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Bronze Prudential Sharia Life Assurance (Prudential Syariah) Individual: Lailatul Mauliyah Zubaidah |
39. Marketing Team of the Year
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Gold Lazada Indonesia |
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Silver Procter & Gamble |
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Bronze Prudential Sharia Life Assurance (Prudential Syariah) |