2025 JUDGE'S PROFILE

Samson Fong

Regional Head of Marketing

Beame
With over 10 years of experience, Samson Fong is a senior growth marketer specializing in scaling startups. As an early team member at companies like Xiaomi, DJI, and Zenyum, he was instrumental in their journey from launch to hyper-growth, building brands and multi-million dollar campaigns from scratch.

Currently, Samson is the Regional Head of Marketing at Beame and a Partner at Inspect Element, a Hong Kong venture builder. He leverages his diverse experience to guide high-potential founders with their go-to-market plans, sharing his expertise as a guest lecturer and a volunteer consultant for NGOs.

View other 2025 Judges’ Profile
Ziv Wang

Ziv Wang

Marketing Director

Avenir Group

Charles Chow

Charles Chow

Head of Corporate Affairs of Hong Kong and Macau

AstraZeneca

Samson Fong

Samson Fong

Regional Head of Marketing

Beame

Jasmine Lam

Jasmine Lam

Head of Marketing

BOC Group Life Assurance Company

Monica Chung

Monica Chung

Head of Personal Banking Marketing, Wealth and Personal Banking

HSBC Hong Kong

Natalie Tsui

Natalie Tsui

Chief Marketing Officer

Knight Frank Greater China

Chloe Tsai

Chloe Tsai

Group Assistant Director of Marketing Communications

Nina Hospitality

Kelvin Tsang

Kelvin Tsang

Head of Marketing

PARKnSHOP

Jasmine Yu

Jasmine Yu

Director of Marketing

Peak Tramways Company

Gigi Cheung

Gigi Cheung

Managing Director

Plaza Premium Group

Jenny Chung

Jenny Chung

Director of Integrated Marketing and Communications

Regent Hong Kong

HeeJeong Kim

HeeJeong Kim

Vice President, Head of Brands

Samsonite Asia

Agnes Lung

Agnes Lung

Executive Director & Group Chief Marketing & Digital Officer

Uni-China Group