2025 JUDGE'S PROFILE

Kelvin Tsang
Head of Marketing
PARKnSHOP
As Head of Marketing at PARKnSHOP (HK) Limited under the AS Watson Group, Kelvin Tsang leads integrated marketing, CRM, and online business strategies focused on seamless O+O customer engagement. With a proven track record in significantly expanding the online business, he excels at driving growth through innovative digital initiatives. He also spearheaded a successful brand refresh by launching a new mascot that effectively connects PARKnSHOP with a younger audience.
Passionate about blending creativity and data-driven insights, Kelvin is dedicated to elevating brand presence and delivering impactful marketing results in a fast-evolving retail landscape.
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Kelvin Tsang
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