Judge’s Profile
Jacqueline Cheung
Online Business Director
PARKnSHOP Hong Kong
Jacqueline Cheung is the Online Business Director of PARKnSHOP Hong Kong, leading O+O food retailer and one of the most trusted brands in Hong Kong.
Ms. Cheung joined PARKnSHOP Hong Kong in 2019 as Customer Director, and was appointed as Online Business Director in 2022. As a seasoned marketer with over 20 years of successful experience in customer engagement and data analytics, she has instilled a customer centric and data driven culture in online business of PARKnSHOP. She accelerates the growth of online business by enhancing O+O operation efficiency, utilizing digital innovation and offering seamless O+O customer experience.
Ms. Cheung joined A.S. Watson Group in 2008 as Marketing Controller of Watsons Hong Kong and FORTRESS and was appointed as Customer Director of the MoneyBack loyalty program in 2017, leading the brand transformation from traditional to O+O retail marketing as well as introducing a full-scale migration to CRM lead customer marketing.
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