2026 Finalists

01. Excellence in Advertising
Coca-Cola Hong Kong & Macau
Authentic Tea House
Made in Hong Kong Made of Hong Kong
Agencies: P.S. Workshop, Button Creations, Jimmy Ming Shum, Ernest & Donald, WPP Media
Hang Seng Bank
Hang Seng Anti Fraud Band
Agency: BYFA Consultancy
HKTVmall
HKTVmall CASHBACK
Agencies: Omelette Digital, Omnicom Media, MTR* advertising – JCDecaux Transport
MHK Restaurants
McDonald’s Hong Kong
Back to the Beginning
Agencies: BBDO Hong Kong, OMD Hong Kong
Phase Scientific International
Indicaid
Don’t Trust, Test
Agencies: Narrow Door, PHD Hong Kong
02. Excellence in Anniversary Marketing
24/7 FITNESS
24/7 FITNESS 8th Anniversary “Squat Game”
Agency: A Match Production
DFI Retail Group
7-Eleven
Always Here. Made for More.
Agencies: HOWDY, PHD Hong Kong
FrieslandCampina Food & Beverage (Hong Kong)
Black&White®
B&W 85th Anniversary – True Taste of Hong Kong Experience
Agencies: ManyMany Plus, SOCIETY
MHK Restaurants
McDonald’s Hong Kong
i’m lovin’ 50
Agencies: BBDO Hong Kong, OMD Hong Kong
Ngong Ping 360
Ngong Ping 360 20th Anniversary Celebration
03. Excellence in Brand Strategy
AXA Hong Kong and Macau
Fear no challenge, Protect what matters
Agencies: Publicis, WPP Media
Coca-Cola Hong Kong & Macau
Authentic Tea House
Made in Hong Kong Made of Hong Kong
Agencies: P.S. Workshop, Button Creations, Jimmy Ming Shum, Ernest & Donald, WPP Media
DFI Retail Group
7-Eleven
Always Here. Made for More.
Agencies: HOWDY, PHD Hong Kong
MHK Restaurants
McDonald’s Hong Kong
i’m lovin’ 50
Agencies: BBDO Hong Kong, OMD Hong Kong
Prudential Hong Kong
NextGen Campaign 2026
Agencies: VML Hong Kong, OMD Hong Kong
04. Excellence in Branded Content
AIA
Let Love Transcend Time
Agencies: BBDO Hong Kong, Zenith HK

Coca-Cola Hong Kong & Macau 

Authentic Tea House

Made in Hong Kong Made of Hong Kong
Agencies: P.S. Workshop, Button Creations, Jimmy Ming Shum, Ernest & Donald, WPP Media

Hang Seng Bank
Hang Seng Anti Fraud Band
Agency: BYFA Consultancy
HKT
Now TV
IT’S NOW OR NEVER: THE FOUR PHENOMENA THAT MADE HONG KONG’S HARDEST WORLD CUP UNMISSABLE
Agency: We Glow
MHK Restaurants
McDonald’s Hong Kong
Back to the Beginning
Agencies: BBDO Hong Kong, OMD Hong Kong
05. Excellence in Content Marketing
Café de Coral
Baked Rice You Must Need-Baked Series Campaign 2026
Agencies: dentsumcgarrybowen Hong Kong, Carat Media Services Hong Kong
Coca-Cola Hong Kong & Macau
Coca-Cola
Feel It All with Coca-Cola – Spotlighting Hong Kong’s 12th Player
Agencies: NoTwo HK, Button Creations, Ernest & Donald Marketing Communications
Fairwood Holdings
Fairwood, 24/7 Fitness
Gym Meal Grand Launch Campaign
Agency: Hardchi Creative
KLOOK
The Summer OUTernship
Agency: Narrow Door
MHK Restaurants
McDonald’s Hong Kong
Back to the Beginning
Agencies: BBDO Hong Kong, OMD Hong Kong
06. Excellence in Corporate Social Responsibility
DFI Retail Group
7-Eleven
‘Grounds to Green’ Coffee Grounds Upcycling Program
Henderson Leasing Agency
MCP CENTRAL & DISCOVERY
MCP Easter 2026 – Jumptopia The Mega Bug-gle Adventure & Live Insects and Reptiles Exploration Exhibition
Agencies: Kiztopia Hong Kong, Boxing Promotions
Hong Kong Disneyland Resort
PlayWell with Disney
Hong Kong Monetary Authority
Anti-scam Campaign featuring Lachachu
Agency: Adbrownies Group
Phase Scientific International
Indicaid
Don’t Trust, Test
Agencies: Narrow Door, PHD Hong Kong
07. Excellence in Creative Design
Central Market, Chinachem Group, NBA Hong Kong
Central Market, NBA Hong Kong
Central Market x NBA “Game On! @Central Playground”
Agencies: Neonet Creative and Production, Fame Union International
Chow Sang Sang Jewellery Company
Chow Sang Sang Innovative & Penetrative 360 Marketing Campaign
Agencies: Sekgamdong, Ogilvy Hong Kong, Sage House, Grey Group Hong Kong
Jebsen Beverage
Gweilo 
“Gweilo Leung Cha Pou” Pop-Up

Agencies: LORE, The Foundry Asia

MHK Restaurants
McDonald’s Hong Kong
Back to the Beginning
Agencies: BBDO Hong Kong, OMD Hong Kong
Swire Properties
THE HEADLAND RESIDENCES
Launch Campaign for THE HEADLAND RESIDENCES
08. Excellence in Customer Engagement
Coca-Cola Hong Kong & Macau
Coca-Cola
Feel It All with Coca-Cola – Spotlighting Hong Kong’s 12th Player
Agencies: NoTwo HK, Button Creations, Ernest & Donald Marketing Communications
Hang Seng Bank, Mastercard Asia Pacific
Hang Seng MMPOWER World Mastercard – Go Beyond Online Shopping!
Agency: BBDO Hong Kong
MHK Restaurants
McDonald’s Hong Kong
Back to the Beginning
Agencies: BBDO Hong Kong, OMD Hong Kong
Standard Chartered Bank (Hong Kong)
STANDARD CHARTERED CATHAY MASTERCARD
TEAM UP! MILES UP!
Agencies: Narrow Door, Dentsu
Watson’s The Chemist
From Archive to Alive: 185 Years of Growing As One
Agencies: FABCOM, DLF Production, Heart & Science
09. Excellence in Customer Experience
CLP Power Hong Kong
Smart E Living
Fairwood Holdings
Fairwood, 24/7 Fitness
Gym Meal Grand Launch Campaign
Agency: Hardchi Creative
MINI Hong Kong
MINI
MINI Summer Mega Mania
Standard Chartered Bank (Hong Kong)
HYROX Sponsorship – Ambitious Health for Ambitious Wealth
Agencies: Leo Hong Kong, MSL Hong Kong
West Kowloon Cultural District Authority
WestK Performing Arts
WestK x HKRep x HSBC Life present The Impossible Trial – a musical
Agencies: Viewable Pictures
10. Excellence in Data-Driven Marketing
Cathay
Cathay Pacific
Future-Ready Marketing: Flying Smarter with Data & Intelligence
Agency: Digitas Hong Kong
Citibank Hong Kong, Mastercard Asia Pacific
Citi Prestige® – Voyage into elevated indulgence
Agency: Spark Foundry
Hang Seng Bank
Hang Seng Preferred Banking
Plan Smart! Maximise Every Dollar of Your Salary
Agency: WPP Media
Hang Seng Bank
Hang Seng Credit Card
+FUN Dollars more than 150,000 ways to spend as cash!
Agencies: WPP Media, Indigo
The Peninsula
The Peninsula Hong Kong
Precision Hospitality
Agency: WPP Media
11. Excellence in Digital Marketing
Coca-Cola Hong Kong & Macau
Coca-Cola
Feel It All with Coca-Cola – Spotlighting Hong Kong’s 12th Player
Agencies: NoTwo HK, Button Creations, Ernest & Donald Marketing Communications
Hang Seng Bank
Hang Seng Credit Card

+FUN Dollars more than 150,000 ways to spend as cash!

Agencies: WPP Media, Indigo

Hong Kong Express Airways
Ahead of Takeoff – Turning early travel signals into smarter growth
Agency: FABCOM
Octopus Hong Kong
Instant Tap, Instant Fortune
Agency: PRIZM Group
PARKnSHOP
Find Out Your FBTI Food Personality
Agency: IDEER
12. Excellence in Emotional Marketing

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Coca-Cola Hong Kong & Macau
Authentic Tea House
Made in Hong Kong Made of Hong Kong
Agencies: P.S. Workshop, Button Creations, Jimmy Ming Shum, Ernest & Donald, WPP Media
Coca-Cola Hong Kong & Macau
Coca-Cola
Feel It All with Coca-Cola – Spotlighting Hong Kong’s 12th Player
Agencies: NoTwo HK, Button Creations, Ernest & Donald Marketing Communications
DFI Retail Group
7-Eleven
Always Here. Made for More.
Agencies: HOWDY, PHD Hong Kong
Hang Seng Bank
Hang Seng Anti Fraud Band
Agency: BYFA Consultancy
MHK Restaurants
McDonald’s Hong Kong
Back to the Beginning
Agencies: BBDO Hong Kong, OMD Hong Kong
13. Excellence in Event Marketing
adidas Hong Kong
adidas
adidas Backyard Legend: Putting the Whole City in Play
Agencies: We Glow, WPP Media
Melco Resorts & Entertainment
Studio City
Studio City 2025 Halloween Campaign
Agency: The Bread Digital
MHK Restaurants
McDonald’s Hong Kong
Back to the Beginning
Agencies: BBDO Hong Kong, OMD Hong Kong
Ngong Ping 360
Ngong Ping 360 20th Anniversary Celebration
Shangri-La Group
Dragonbeat
Agencies: MSL, Meology
14. Excellence in Experiential Marketing
Cityplaza Hong Kong
Cityplaza x NBA “Live The Game!”
Agencies: Neonet Creative and Production, Boxing Promotions, Fevaworks
DFI Retail Group
Wellcome
Wellcome Retro store
Agencies: JIN Communications, Crystal Ho
Fairwood Holdings
Fairwood, 24/7 Fitness
Gym Meal Grand Launch Campaign
Agency: Hardchi Creative
Henderson Leasing Agency
MCP CENTRAL & DISCOVERY
MCP Easter 2026 – Jumptopia The Mega Bug-gle Adventure & Live Insects and Reptiles Exploration Exhibition
Agencies: Kiztopia Hong Kong, Boxing Promotions
Lee Gardens
hy! Up Your Balance
Agency: Boxing Promotions
15. Excellence in Festive Marketing
AS Watson Group
Fortress
Fortress Xmas Campaign: FORTOPIA – All To Gather!
Agency: Purple Cow Communications
Festival Walk
BABY MIRROR GO ROUND
Agencies: Madlab, The Bridge Agency
Shangri-La Group
Dragonbeat
Agencies: MSL, Meology
Sino Group
China Hong Kong City
Car Boot Christmas Market 2025
Agencies: Higher Purpose Company, Start from Zero
Swire Properties – Citygate Outlets
Citygate Outlets x BIG HUGS’ SPARK TACULAR Christmas
Agencies: OKIE DOKIE, Boxing Promotions
16. Excellence in Financial & Insurance Marketing
Bank of China (Hong Kong)
BOC Credit Card
BOC Credit Card: “Amazing Local Rewards” & “Amazing Global Rewards”
Agency: SO DON’T BORE
Hang Seng Bank
Hang Seng Preferred Banking
Plan Smart! Maximise Every Dollar of Your Salary
Agency: WPP Media
Hang Seng Bank
Hang Seng Anti Fraud Band
Agency: BYFA Consultancy
Prudential Hong Kong
NextGen Campaign 2026
Agencies: VML Hong Kong, OMD Hong Kong
Standard Chartered Bank (Hong Kong)
SC Invest – Time for What Truly Matters
Agencies: dentsu Hong Kong, Leo Hong Kong, MSL, Accenture Song
17. Excellence in Influencers Partnership
DBS Bank (Hong Kong)
DBS Treasures
Trust & Confidence: The New Currency Of Wealth
Agencies: Potassium, Wavemaker Hong Kong
Festival Walk
BABY MIRROR GO ROUND
Agencies: Madlab, The Bridge Agency
Hang Seng Bank
Hang Seng Anti Fraud Band
Agency: BYFA Consultancy
KANGAROO
Keeta HK
Right flavor, More favors. Keeta
Agencies: NoTwo HK, BlueFocus, WPP Media
ZA Bank
ZA Bank x Lin Heung Lau Pop-up Collaboration
Agency: AsiaPac Net Media
18. Excellence in Integrated Marketing
HKT
Now TV
IT’S NOW OR NEVER: THE FOUR PHENOMENA THAT MADE HONG KONG’S HARDEST WORLD CUP UNMISSABLE
Agency: We Glow
MHK Restaurants
McDonald’s Hong Kong
Back to the Beginning
Agencies: BBDO Hong Kong, OMD Hong Kong

MTR Corporation
Building The Future Today
Agencies: BBDO Hong Kong, WPP Media

Nike
Hong Kong Marathon 2026 Campaign
Agency: Stagwell Media
Uber Taxi
Skip the Kung Fu 2.0
Agencies: WPP Media, Special Group, Omelette
19. Excellence in Launch/Rebranding
Amoy Food
Amoy Sauce
Amoy Handmade Stir-Fried Chilli Oil Launch Campaign – Chilli Shock
Agency: RDS Digital
Crown Motors
Toyota
Toyota bZ3X Launch – The EV Reset
Agency: FABCOM
FWD Life Insurance Company (Bermuda)
FWD Life Insurance
FWD One & All
Agencies: To Be Honest, Digitas Hong Kong
Kee Wah Bakery
Blessing All Shapes of Love
Agency: Narrow Door
Uni-China Group
East Leaf
East Leaf Product Launch
Agencies: Saatchi & Saatchi, The Bridge Agency
20. Excellence in Lifestyle & Entertainment Marketing
AIA Carnival
AIA Carnival 2025/2026 Season
Agencies: Great Entertainment Group, Zicket, Magnificent Media
HKTVmall
HKTVmall CASHBACK
Agencies: Omelette Digital, Omnicom Media, MTR* advertising – JCDecaux Transport
K11 Concepts
SIPS by the SEA
Melco Resorts & Entertainment
Studio City
Studio City 2025 Halloween Campaign
Agency: The Bread Digital
MTR Corporation, Hong Kong Palace Museum

“T Chai x Pharaoh Cat: A Journey into Ancient Egypt”
21. Excellence in Mass Event
Budweiser Hong Kong
Budweiser FIFA World Cup™ 40-Year Celebration Carnival
Agencies: Sinclair, JacobAmanda
Chinachem Group
D·PARK

CCG Pickleball Challenge 2026

Agencies: Boxing Promotons, Tangram Creative

Lee Gardens
Ice-cream Jam
Agencies: Hardchi Creative, Boxing Promotions
Standard Chartered Bank (Hong Kong)
HYROX Sponsorship – Ambitious Health for Ambitious Wealth
Agencies: Leo Hong Kong, MSL Hong Kong
West Kowloon Cultural District Authority
WestK
WestK Christmas Town 2025
Agencies: CIAO AND CHEERS, OM Events & Communications, Major Pop
22. Excellence in Media Strategy
adidas Hong Kong
adidas
adidas World Cup 2026: “You Got This”
Agencies: WPP Media, We Glow HK
Fairwood Holdings
Fairwood, 24/7 Fitness
Gym Meal Grand Launch Campaign
Agency: Hardchi Creative
MTR Corporation
ChiikawaDays in MTR: Small Surprises, Big Impact
Nike
Hong Kong Marathon 2026 Campaign
Agency: Stagwell Media
Now TV
IT’S NOW OR NEVER: Engineering a City-Wide World Cup Movement
Agency: FABCOM
23. Excellence in Omnichannel
DBS Bank (Hong Kong)
DBS SME BANKING
DBS SME Banking – Client Testimonial Campaign 2026
Agencies: FABCOM, Rosy Sky
Hang Seng Bank
Hang Seng Credit Card
+FUN Dollars more than 150,000 ways to spend as cash!
Agencies: WPP Media, Indigo
MTR Corporation
ChiikawaDays in MTR: Small Surprises, Big Impact
Ocean Park Hong Kong
Ocean Park Halloween Fest 2025: The Cursed Collection – Everything taken demands a soul
Agency: The Bread Digital
PARKnSHOP
Find Out Your FBTI Food Personality
Agency: IDEER
24. Excellence in Out-Of-Home Marketing
adidas Hong Kong
adidas
adidas World Cup 2026: “You Got This”
Agencies: WPP Media, We Glow HK
Coca-Cola Hong Kong & Macau
Authentic Tea House
Made in Hong Kong Made of Hong Kong
Agencies: P.S. Workshop, Button Creations, Jimmy Ming Shum, Ernest & Donald, WPP Media
FrieslandCampina Food & Beverage (Hong Kong)
Black&White®
B&W 85th Anniversary – True Taste of Hong Kong Experience
Agency: MANYMANY PLUS
Mega Box Development Company
MegaSky
Project C x MegaBox Community Art Installation
Agencies: 
Uber Hong Kong
11 Years, Always By Your Side
Agency: Omelette Digital
25. Excellence in Partnership/Sponsorship
Festival Walk
BABY MIRROR GO ROUND
Agencies: Madlab, The Bridge Agency
MTR Corporation, Hong Kong Palace Museum

“T Chai x Pharaoh Cat: A Journey into Ancient Egypt”
Standard Chartered Bank (Hong Kong)
HYROX Sponsorship – Ambitious Health for Ambitious Wealth
Agencies: Leo Hong Kong, MSL Hong Kong
The Garden Company, Langham Place
Langham Place, Garden
Every Bite Tells a Story: Grandpa G’s Factory Tour
Agencies: Wild Child Creatives, Langham Place
UBS
UBS Presents Padel Central
Agency: Great Entertainment Group
26. Excellence in Performance Marketing
AS Watson Group
Fortress
Fortress Backs You Up!
Agency: FABCOM
Cathay
Cathay Pacific
Future-Ready Marketing: Flying Smarter with Data & Intelligence
Agency: Digitas Hong Kong
DBS Bank (Hong Kong)
DBS SME BANKING
DBS SME Banking – Client Testimonial Campaign 2026
Agencies: FABCOM, Rosy Sky

Hang Seng Bank

Hang Seng Credit Card

+FUN Dollars more than 150,000 ways to spend as cash!
Agencies: WPP Media, Indigo

Hang Seng Bank, Mastercard Asia Pacific
Hang Seng MMPOWER World Mastercard
Go Beyond Online Shopping
Agency: WPP Media
27. Excellence in Personalisation Marketing
Citibank Hong Kong, Mastercard Asia Pacific
Citi Prestige® – Voyage into elevated indulgence
Agency: Spark Foundry
Hang Seng Bank, Mastercard Asia Pacific
Hang Seng MMPOWER World Mastercard
Go Beyond Online Shopping
Agency: WPP Media
The Peninsula
The Peninsula Hong Kong
Precision Hospitality
Agency: WPP Media
SmarTone
SmarTone AI Plan
Agency: UN Advertising
Standard Chartered Bank (Hong Kong)
Standard Chartered “FLY MOMENTS” Campaign
Agencies: dentsu Hong Kong, Accenture Song, Adzymic
28. Excellence in Pop-Up Experience
Budweiser Hong Kong
Budweiser FIFA World Cup™ 40-Year Celebration Carnival
Agencies: Sinclair, JacobAmanda
K11 Concepts
SIPS by the SEA
Melco Resorts & Entertainment
Studio City
Studio City 2025 Halloween Campaign
Agency: The Bread Digital
MTR Corporation
MTR – Turning Netizen Culture into Brand Likes
Agency: MYSTORY Communications
Ngong Ping 360
Ngong Ping 360 20th Anniversary Celebration
29. Excellence in Programmatic
Cathay
Cathay Pacific
Future-Ready Marketing: Flying Smarter with Data & Intelligence
Agency: Digitas Hong Kong
Hong Kong Express Airways
Ahead of Takeoff – Turning early travel signals into smarter growth
Agency: FABCOM
Hong Kong Tourism Board
Remix of Flavours
Agency: Carat Hong Kong
The Peninsula
The Peninsula Hong Kong
Precision Hospitality
Agency: WPP Media
Standard Chartered Bank (Hong Kong)
Standard Chartered “FLY MOMENTS” Campaign
Agencies: dentsu Hong Kong, Accenture Song, Adzymic
30. Excellence in Public Relations
Airport Authority Hong Kong
The Airport Diary II
Agency: TVB
DFI Retail Group
Wellcome
Wellcome Retro store
Agencies: JIN Communications, Crystal Ho
Fairwood Holdings
Fairwood
Fairwood Orange

MTR Corporation
Building The Future Today
Agencies: BBDO Hong Kong, WPP Media

Uber Hong Kong
11 Years, Always By Your Side
Agency: Omelette Digital
31. Excellence in Relationship Marketing
ExxonMobil Hong Kong
Esso
The Supreme Car Meet
Agencies: BBDO Hong Kong, UM Hong Kong
Fairwood Holdings
Fairwood
Fairwood Soft Meal Product Launch Campaign
Agency: Hardchi Creative
Fairwood Holdings
Fairwood
J-PORK Thick-Cut Pork Cutlet
Agency: Hardchi Creative
Fairwood Holdings
Fairwood, 24/7 Fitness
Gym Meal Grand Launch Campaign
Agency: Hardchi Creative
PARKnSHOP
Find Out Your FBTI Food Personality
Agencies: IDEER, IDEER
32. Excellence in Retail Marketing
AS Watson Group
MoneyBack
JoyClub Membership Reward Programmes
Agency: PICK N ROLL
AS Watson Group
Fortress
Fortress Backs You Up Campaign
Agency: Purple Cow Communications
Dr. Kong Footcare
Dr. Kong
Dr. Kong Fit Check
Agency: Frengers Communications
Fairwood Holdings
Fairwood, 24/7 Fitness
Gym Meal Grand Launch Campaign
Agency: Hardchi Creative
Festival Walk
BABY MIRROR GO ROUND
Agencies: Madlab, The Bridge Agency
33. Excellence in Search Marketing
10Life Financial
10Life
Unlock Growth with GEO in the AI Search Era
Agency: Stagwell Media
Mentholatum (Asia Pacific)
Mentholatum eShop
Little Nurse is in the AI-R
Agency: iProspect Hong Kong
Promise Finance
Promise Always-On Acquisition Campaign
Agency: WPP Media
UA Finance
0% Interest Rate 2026
Agency: WPP Media
Watson’s The Chemist
AI in Action: Driving Intelligent Search Growth for Watsons HK
Agency: FABCOM
34. Excellence in Social Media
Café de Coral
Baked Rice You Must Need-Baked Series Campaign 2026
Agencies: dentsumcgarrybowen Hong Kong, Carat Media Services Hong Kong
Coca-Cola Hong Kong & Macau
Coca-Cola
Feel It All with Coca-Cola – Spotlighting Hong Kong’s 12th Player
Agencies: NoTwo HK, Button Creations, Ernest & Donald, WPP Media
Fairwood Holdings
Fairwood
Ah Wood Curry
Agency: The Bridge Agency
PrimeCredit
The Ultimate Emergency Contact
Agency: To Be Honest
Standard Chartered Bank (Hong Kong)
STANDARD CHARTERED CATHAY MASTERCARD

TEAM UP! MILES UP!
Agencies: Narrow Door, Dentsu

35. Excellence in Sports Marketing
adidas Hong Kong
adidas
adidas Backyard Legend: Putting the Whole City in Play
Agencies: We Glow, WPP Media
Amer Sports HK
Salomon
Salomon 852.0 Gravel Launch Campaign
Agency: Frengers Communications
Cityplaza Hong Kong
Cityplaza x NBA “Live The Game!”
Agencies: Neonet Creative and Production, Boxing Promotions, Fevaworks
Coca-Cola Hong Kong & Macau
Coca-Cola
Feel It All with Coca-Cola – Spotlighting Hong Kong’s 12th Player
Agencies: NoTwo HK, Button Creations, Ernest & Donald, WPP Media
DFI Retail Group
7-Eleven
7-Eleven Community Run
Agency: HOWDY
36. Excellence in Targeted Event
Chinachem Group
D·PARK

CCG Pickleball Challenge 2026

Agencies: Boxing Promotons, Tangram Creative

Cityplaza Hong Kong
Cityplaza x NBA “Live The Game!”
Agencies: Neonet Creative and Production, Boxing Promotions, Fevaworks
ExxonMobil Hong Kong
Esso
The Supreme Car Meet
Agencies: BBDO Hong Kong, UM Hong Kong
Fairwood Holdings
Fairwood, 24/7 Fitness
Gym Meal Grand Launch Campaign
Agency: Hardchi Creative
Swire Properties Management
Pacific Place
Be Devilishly Fashionable
Agency: AMPM
37. Excellence in Tech-Driven Marketing
Citibank Hong Kong, Mastercard Asia Pacific
Citi Prestige® – Voyage into elevated indulgence
Agency: Spark Foundry
Coca-Cola Hong Kong & Macau
Coca-Cola
Feel It All with Coca-Cola – Spotlighting Hong Kong’s 12th Player
Agencies: NoTwo HK, Button Creations, Ernest & Donald, WPP Media

Mentholatum (Asia Pacific)
Mentholatum eShop
Little Nurse is in the AI-R
Agency: iProspect Hong Kong
Midland Realty
Midland AI Search: Digital Innovations for Smarter Property Decisions
Agency: WPP Media
The Garden Company
Garden
Unlocking Hidden Connections: Garden’s Evolution into a Data-Driven Brand
Agency: PRIZM Group
38. Excellence in Video
AIA
Let Love Transcend Time
Agencies: BBDO Hong Kong, Zenith HK
DBS Bank (Hong Kong)
DBS Treasures
Trust & Confidence: The New Currency Of Wealth
Agencies: Potassium, Wavemaker Hong Kong
HKTVmall
HKTVmall CASHBACK
Agencies: Omelette Digital, Omnicom Media
MHK Restaurants
McDonald’s Hong Kong
Back to the Beginning
Agencies: BBDO Hong Kong, OMD Hong Kong
Zero Finance Hong Kong
X Wallet
The Impossible Debate
Agencies: Duriand, PHD Hong Kong
39. Excellence in Viral Marketing
Chinachem Group
My Friend Rabbit’s Amusing Summer
Agencies: Dynamic Duo Co. (DDPR), BBG Promotion
HKTVmall
HKTVmall CASHBACK
Agencies: Omelette Digital, Omnicom Media, MTR* advertising – JCDecaux Transport
MTR Corporation
MTR – Turning Netizen Culture into Brand Likes
Agency: MYSTORY Communications
UA Finance
UA Finance Hong Kong International Arm-wrestling Championship 2025
Agency: The Bridge Agency
Uber Taxi
Skip the Kung Fu 2.0
Agencies: WPP Media, Special Group, Omelette
40. Marketing Leader of the Year

Winners will be announced at the gala dinner.

41. Marketing Team of the Year

Winners will be announced at the gala dinner.