Iris Lui

Head of Marketing

Blackbird Concessionaires – Official Ferrari Importer

Iris Lui is the Head of Marketing at Blackbird Concessionaires, the official Ferrari importer in Hong Kong and Macau. In her current role, Iris oversees all product launch events, media, productions, and the creative team. She spearheads the strategy and execution of the company’s marketing efforts, including customer experience, brand partnerships, and content creation. Iris is recognized for driving revenue and brand awareness, as well as developing and launching impactful marketing strategies which capitalize on current and emerging trends. Prior to Blackbird, she worked for Rosewood Hong Kong and The Peninsula Hong Kong, responsible for digital marketing, media buying, e-commerce, social media, and website development.