2026 JUDGE'S PROFILE
Tina Tong
General Manager, Group Branding
Malaysia Aviation Group
Tina is a seasoned branding and marketing leader with over 25 years of experience spanning creative agencies, media, and corporate organisations. She began her career in leading agencies, where she built a strong foundation working with blue-chip clients, eventually rising to agency head and taking on regional responsibilities for multinational portfolios.
Transitioning to the client side, Tina held the role of Country Head at a multinational mass media and entertainment conglomerate, where she drove strategic growth and brand development at a national level.
In recent years, she has brought her expertise into large-scale corporate environments, leading branding and marketing functions at Touch ‘n Go, PETRONAS (TDC), and currently Malaysia Aviation Group. Her work focuses on building cohesive brand ecosystems, strengthening market positioning, and driving long-term value through strategic brand leadership.
View Other Judges’ Profile
Anoushka Bhar
Head of PR & Communications
Boost
Melvin Lin
Head of Marketing & Communications
CBRE Singapore
Shukai Koh
Chief Executive Officer
Children’s Cancer Foundation (CCF)
Jaslyin Qiyu
Chief Marketing Officer and Customer Experience Head, Singapore and Australia
Cigna Healthcare
Jessica Lee
Chief Marketing Officer
Coolblog
Eileen Goh
Chief Creative Officer
DMK
Nicolas Lasbistes
Regional Director of Marketing APAC
dsm-firmenich
Carmen Wong
Operating Principal Marketing
Ekuinas Malaysia
Jason Huan
Chief Marketing Officer
Endowus
Nishita Lalvani
Chief Marketing Officer (F)
IFS Capital Group
Michael Tan
Co-Founder, Director of Business Development, Community, Events, Partnerships
KiS Coffee Co.
Tina Tong
General Manager, Group Branding
Malaysia Aviation Group
Bee Ngo
Marketing Director
Michelin Malaysia
Steffie Chan
Head of Advertising & Promotion
MR.DIY
Jessie Ong
Chief of Staff, Head of Markeitng
Shihlin Taiwan Street Food
Camille Petit
Head of Southeast Asia
Paris Saint-Germain
Luke Nathans
VP Marketing, APAC
SquareTrade
Desmond Seow
Head of Marketing & Business Manager, APAC Franchise
The Body Shop
Pardeep Kainth
Director, APAC Meetings & Events
The Coca-Cola Company
Penny Quek
Senior Vice President, Corporate and Institutional Banking Marketing
The Hongkong and Shanghai Banking Corporation
Madhurjya Banerjee
Senior Global Brand Director
Unilever