2026 Finalists
1. Best B2B Brand Experience
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AWS Campaign: AWS Summit ASEAN Agency: Opus Agency |
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Busways Brand: B’EV Campaign: B’EV Terminal Charging Hub Grand Opening Agency: Fifth Ring |
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Cathay Cargo Campaign: tls Air Cargo Southeast Asia 2025 Agency: Fabrik Asia |
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DBS Bank Campaign: Transforming Businesses for the Future |
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Google Brand: YouTube Campaign: YouTube Festival Jakarta Agencies: PK Events, Spalba |
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Google Asia Pacific Campaign: Google Marketing Live 2025 Agencies: The MasterPlan, Spalba |
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HSBC Brand: HSBC Innovation Banking Campaign: Powering Innovation Agency: George P Johnson |
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Marina Bay Sands Campaign: Elevate Autumn Agency: Sight |
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Mercedes-Benz Singapore Campaign: G-HAUS – Launch of the Electric G-Class Agency: Pernickety |
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Singlife Campaign: Reimagined Brand Experiences for Singlife’s Open Architecture Advisers |
2. Best B2B Event: Conferences / Meetings / Seminars
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AWS Campaign: AWS Summit ASEAN Agency: Opus Agency |
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DBS Bank Campaign: New Realities, New Possibilities Agency: Financial Times |
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Figma Campaign: Figma Maker Collective Singapore, Figma Leadership Collective Singapore Agency: CAPITAL-e Marketing & Events |
| Gamescom Asia Campaign: gamescom asia x Thailand Game Show Agencies: Koelnmesse, UPGroup Asia, Show No Limit, Online Station |
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Google Brand: YouTube Campaign: YouTube Festival Jakarta Agencies: PK Events, Spalba |
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Google Asia Pacific Brand: Google Cloud Campaign: Google Cloud Summit Jakarta 2025 Agency: The Events Artery (TEA) |
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Google Asia Pacific Brand: Google Cloud Campaign: AI Asia: Building Beyond Borders Agency: The Events Artery (TEA) |
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Google Asia Pacific Campaign: Think Apps @ The Google Apps Summit Agency: 2RES EVENT AGENCY |
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Milken Institute Brand: Milken Institute Asia Summit Campaign: 12th Milken Institute Asia Summit – Progress with Purpose: Collaboration Amid Complexity |
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TOA Global Campaign: TOAcon |
3. Best B2C Brand Experience
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ASICS Malaysia Campaign: ASICS Garden of Motion Pop-Up KL |
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CHAGEE Campaign: CHAGEE’s Holiday Companion |
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Citibank Singapore, Mastercard Asia/Pacific Campaign: Port Ellen: A Legacy Reborn Agency: The Atelier & Co |
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Coca-Cola Philippines Campaign: Coke Studio Season 9: Live at the Big Dome Agency: Ant Savvy Creatives |
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Crocs Thailand Campaign: Shoes for Songkran 2025 Agency: amc asia! |
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LION WINGS Brand: MAMA LIME Campaign: MAMA LIME – GREEN DAY FEST Agency: IDN EVENT |
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Malaysia Airlines Campaign: MATTA Fair April 2026 |
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New Balance Campaign: New Balance Run Your Way Run Hub Pop-up Agency: Mongoose |
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Unilever Vietnam Brand: Dove Campaign: Dove Advanced Serum Body Wash: DOVE BATH CLINIC EVENT Agencies: Creativehunts, MMusic (The Metub Company), SQUARE EXPERIENTIAL COMMUNICATIONS |
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Warner Bros. Discovery Asia Brand: Cartoon Network – Philippines Campaign: CN Bites Agency: Black Box Collab |
4. Best Community-Focused / Cause-Related Event
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BMW Group Malaysia Brand: MINI Campaign: The MINI Giving Post Agency: Colony Group |
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Great Eastern Campaign: Great Eastern Women’s Run 2025 Agencies: Imagine+, Pich Event Management, Meet Issac |
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Marina Bay Sands Campaign: Sands for Singapore Charity Festival 2025 Agency: Clearwater Communications |
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Ministry of Digital Development and Information (MDDI) Brand: gov.sg Campaign: Together, For Better Roadshows 2025 Agencies: Pico Art International, Starcom |
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National Kidney Foundation (NKF) Campaign: Kidney Discovery Centre at NKF Agency: Trinax |
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Nickelodeon Asia Brand: Nickelodeon Campaign: Mission P.A.N.T.S. |
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Resolute Communications Campaign: The Great Ocean Dash |
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RHB Singapore Campaign: RHB Touch Hearts 2025 |
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TNT Campaign: TNT RHJ on Tour Agency: Stratminds Events |
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Urban Redevelopment Authority (URA) Campaign: URA Dream Lab Agency: Trinax |
5. Best Consumer Event: Arts / Culture / Entertainment
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CapitaLand Retail Brand: CQ @ Clarke Quay Campaign: Hit The Apex @ GPSS 2025 Agency: FORAY part of the Distilleri Group |
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Central Pattana Brand: centralwOrld Campaign: Disney The Magical Stars 2026 at centralwOrld |
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CHAGEE Campaign: A Sip of Wonderland |
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Google Campaign: Google Gemini Gebrakan Ramadan Agency: PK Events |
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Google Campaign: Google AI Playground: Gang Viral Agency: PK Events |
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Malaysia Airports Campaign: Festivals of Life Agency: Dentsu Malaysia |
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Netflix Campaign: Fan Event “Can This Love be Translated?” Agency: PK Events |
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RHB Singapore Campaign: Rooted in Tradition, Growing with You |
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The Kallang Campaign: In Your Area Experience Agencies: Eventions Group, Spur Media Group, Jest Media |
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Unilever Brand: Lifebuoy Vietnam Campaign: Lifebuoy Tet 2026 – Exhibition “Being someone’s Tet” Agencies: Creativehunts, Square Experiential Communications, The Metub |
6. Best Consumer Event: Health / Wellness / Fitness
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Amerta Indah Otsuka Brand: POCARI SWEAT Campaign: POCARI SWEAT Run 2025 Agency: Athletica Company |
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Great Eastern Campaign: Great Eastern Women’s Run 2025 Agencies: Imagine+, Pich Event Management, Meet Issac |
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Mynt Brand: GCash Campaign: GCash Run Agencies: Run Rio, Activations Advertising |
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Nestlé Brand: BEAR BRAND Campaign: BEAR BRAND A Day of Purity: Winning Young Adults Through Wellness Agency: DoubleTape |
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New Balance Campaign: New Balance Run Your Way Run Hub Pop-up Agency: Mongoose |
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Pos Malaysia Campaign: Pos Malaysia Run 2025 – Jom Laju for Fun |
7. Best Consumer Event: Product Launch / Re-Launch
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Citibank Singapore, Mastercard Asia/Pacific Campaign: An Evening of Synthesis Agency: The Atelier & Co |
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Diageo Brand: Johnnie Walker Campaign: Johnnie Walker Vault The Couture Blend Agency: Rebel and Soul |
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Ferrero Asia Pacific Brand: Nutella PH Campaign: Nutella Holiday 2025 Agencies: Castro and Associates Public Relations, MullenLowe TREYNA |
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HSBC Life Brand: Prestige Circle Campaign: Threads of Time Agency: Pernickety |
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LEGO Singapore Campaign: LEGO Experience The Thrill (Grand Prix Season Singapore 2025) Agency: Momenntum |
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Malaysia Airlines Campaign: MATTA Fair April 2026 |
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Mercedes-Benz Singapore Campaign: G-HAUS – Launch of the Electric G-Class Agency: Pernickety |
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Netflix Campaign: Fan Event “Can This Love be Translated?” Agency: PK Events |
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RISIS Campaign: Modern Keepsakes Agency: SPH Content Lab |
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Skechers Singapore Campaign: Skechers Bugis Junction Opening with Minnie of I-DLE |
8. Best Creative Element for an Event
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Google Brand: YouTube Campaign: YouTube Festival Jakarta Agencies: PK Events, Spalba |
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Google Campaign: Google AI Playground: Brightspot Agency: PK Events |
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Google Campaign: Google AI Playground: Gang Viral Agency: PK Events |
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KEPPEL CLUB Campaign: UNIQUELY KEPPEL@HOLE 15 |
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Mercedes-Benz Singapore Campaign: G-HAUS – Launch of the Electric G-Class Agency: Pernickety |
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Ministry of Social and Family Development Campaign: Celebrating Social Services: Beacons of Strength Agencies: Knoxx, Ogilvy Singapore |
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RaveDAO Campaign: ENL1GHT Festival 2025 Agency: Fabrik Asia |
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Resolute Communications Campaign: The Great Ocean Dash |
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RHB Singapore Campaign: Rhythm of the Strings, Triumph of the Steed 丝韵流芳马奔腾 |
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The Republic of Singapore Navy Campaign: Navy@Vivo 2025 Agency: Knoxx |
9. Best Digital Integration
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CapitaLand Investment Campaign: Mofusand Holidays at CapitaLand Malls |
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Changi Airport Group Campaign: Transforming the Future of Travel Agency: Sight |
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DBS Bank Campaign: Transforming Businesses for the Future |
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Google Asia Pacific Brand: Google Campaign: Think Apps Vietnam 2025 Agency: SPALBA |
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National Kidney Foundation (NKF) Campaign: Kidney Discovery Centre at NKF Agency: Trinax |
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Nestlé Brand: BEAR BRAND Campaign: BEAR BRAND x Grab: Purity in Every Rythm of Ramadan Agencies: OpenMind, Grab Ads |
10. Best Event Ambience
| Acquire Intelligence Campaign: Acquire Beats, Boots and Buckles Kick-Off 2025 Agency: Big Picture Asia |
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Google Asia Pacific Campaign: Google for Singapore 2026 Agencies: The MasterPlan, Spalba |
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Grab Thailand Brand: Grab Food Campaign: Grab ThumbsUp Awards 2026: The Taste of Trust Agency: D-FUSION |
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Honor Technology Malaysia Brand: Honor Campaign: Magic Snowland Agency: Colony Group |
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HSBC Life Brand: Prestige Circle Campaign: Threads of Time Agency: Pernickety |
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Marina Bay Sands Campaign: Elevate Autumn Agency: Sight |
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Ministry of Social and Family Development Campaign: Celebrating Social Services: Beacons of Strength Agencies: Knoxx, Ogilvy Singapore |
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RaveDAO Campaign: ENL1GHT Festival 2025 Agency: Fabrik Asia |
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Somewhere Out There Campaign: Somewhere Out There Festival 2025 Agency: Fabrik Asia |
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TikTok Campaign: TikTok CreatorFest Agency: MILLI |
11. Best Event Branding
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Carlsberg Singapore Brand: Carlsberg Campaign: Jalan Carlsberg Agency: The Ad Makers |
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Cathay Cargo Campaign: tls Air Cargo Southeast Asia 2025 Agency: Fabrik Asia |
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CHAGEE Campaign: Chenle Meet & Greet |
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Changi Airport Group Campaign: World of Wines & Spirits 2025 |
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Figma Campaign: Figma Maker Collective Singapore, Figma Leadership Collective Singapore Agency: CAPITAL-e Marketing & Events |
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Google Campaign: Google Gemini Arena Agency: PK Events |
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Google Asia Pacific Campaign: Think Apps @ The Google Apps Summit Agency: 2RES EVENT AGENCY |
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HEINEKEN Cambodia Brand: Tiger Beer Campaign: Tiger Street Football 2025 Agency: IdeaFactory Advertising |
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RHB Singapore Campaign: Rooted in Tradition, Growing with You |
12. Best Event by an In-house Team
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Big Furry Festival Campaign: Big Furry Festival 2025 Agency: amc asia! |
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ChainUp Campaign: The ATH Night: Unlocking Infinite B2B Digital Assets Growth |
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DBS Bank Campaign: DBS DAXION Lab Crawl 2025 |
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KEPPEL CLUB Campaign: KEPPEL CHARITY GOLF 2025 |
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Nanyang Technological University, Singapore Campaign: Celebrating 30 years as NBS and Commemorating Dr Wee Cho Yaw’s Legacy |
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RHB Singapore Campaign: Rooted in Tradition, Growing with You |
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Singlife Campaign: Moving as One – Singlife’s Official Office Opening |
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Somewhere Out There Campaign: Somewhere Out There Festival 2025 Agency: Fabrik Asia |
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TOA Global Campaign: TOAcon |
13. Best Event for a Specific Audience
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BIBD, Mastercard Campaign: BIBD PERDANA Mastercard World Elite Experience Agency: The Atelier & Co |
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CHAGEE Campaign: Chenle Meet & Greet |
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Citibank Singapore, Mastercard Asia/Pacific Campaign: Port Ellen: A Legacy Reborn Agency: The Atelier & Co |
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Citibank Singapore, Mastercard Asia/Pacific Campaign: An Evening of Synthesis Agency: The Atelier & Co |
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DBS Bank Campaign: New Realities, New Possibilities Agency: Financial Times |
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Great Eastern Campaign: Great Eastern Women’s Run 2025 Agencies: Imagine+, Pich Event Management, Meet Issac |
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National Basketball Association (NBA) Campaign: NBA Rising Stars Invitational Agency: The MasterPlan |
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Resolute Communications Campaign: The Great Ocean Dash |
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RHB Singapore Campaign: RHB Touch Hearts 2025 |
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TikTok Campaign: TikTok CreatorFest Agency: MILLI |
14. Best Event for Employee Engagement
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CA Indoseuz Campaign: Indoseuz Asia Offsite 2025 Agency: AGG Global |
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CooperVision Campaign: CooperVision President’s Club 2025 Agency: AGG Global |
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Merz Aesthetics Campaign: M-Power 2026 – One Team, One Ascent. APAC Medico Marketing Summit Agency: The Events Artery (TEA) |
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Nanyang Technological University, Singapore Campaign: MSO & PSO Night 2025 |
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Singlife Campaign: Moving as One |
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TATA Consultancy Services (Philippines) Campaign: TCS Clark Animo International Marathon (TCS CAIM) 2026 Agency: Ogilvy |
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United Overseas Bank Brand: UOB Campaign: 2025 UOB Heartbeat Run Agency: Modellscape Studio |
15. Best Event on a Budget
| But First, Coffee Campaign: But First, Coffee – 5th Year Anniversary Agency: Big Picture Asia |
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DBS Bank Campaign: DBS Trustee 50th Anniversary |
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DBS Bank Campaign: Exclusive Preview of DBS Singapore Gallery Exhibition |
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United Overseas Bank Brand: UOB Campaign: 2025 UOB Heartbeat Run Agency: Modellscape Studio |
16. Best Event Production
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CapitaLand Investment Campaign: Mofusand Holidays at CapitaLand Malls |
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Google Campaign: Google Gemini Gebrakan Ramadan Agency: PK Events |
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Google Asia Pacific Brand: Google Cloud Campaign: AI Asia: Building Beyond Borders Agency: The Events Artery (TEA) |
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HSBC Life Brand: Prestige Circle Campaign: Threads of Time Agency: Pernickety |
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Marina Bay Sands Campaign: Elevate Autumn Agency: Sight |
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Mercedes-Benz Singapore Campaign: G-HAUS – Launch of the Electric G-Class Agency: Pernickety |
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RaveDAO Campaign: ENL1GHT Festival 2025 Agency: Fabrik Asia |
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Somewhere Out There Campaign: Somewhere Out There Festival 2025 Agency: Fabrik Asia |
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TikTok Campaign: TikTok CreatorFest Agency: MILLI |
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Wise Asia-Pacific Campaign: Wise Chopped Carrot Head Agencies: SweatShop, Flash Concept |
17. Best Event: 100 - 500 Attendees
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Busways Brand: B’EV Campaign: B’EV Terminal Charging Hub Grand Opening Agency: Fifth Ring |
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CA Indoseuz Campaign: Indoseuz Asia Offsite 2025 Agency: AGG Global |
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Citibank Singapore, Mastercard Asia/Pacific Campaign: An Evening of Synthesis Agency: The Atelier & Co |
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Eastern Communications Campaign: High-Tech, High-Touch Excellence: Elevating Service Through Eastern Communications’ Link VIP Club |
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Google Asia Pacific Campaign: Google for Singapore 2026 Agencies: The MasterPlan, Spalba, Tate Anzur |
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Grand Copthorne Waterfront Hotel Singapore Brands: Food Capital, Grand Copthorne Waterfront Hotel Singapore Campaign: Bridging Cultures Through Food: Food Capital’s Year of Cultural Buffets |
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HEINEKEN Cambodia Brand: Anchor Beer Campaign: Anchor Ma Em On The Water Agency: IdeaFactory Advertising |
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RHB Singapore Campaign: Rhythm of the Strings, Triumph of the Steed 丝韵流芳马奔腾 |
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TATA Consultancy Services (Philippines) Campaign: TCS Reception Philippines 2026 |
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TOA Global Campaign: TOAcon |
18. Best Event: Less than 100 Attendees
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Citibank Singapore, Mastercard Asia/Pacific Campaign: Port Ellen: A Legacy Reborn Agency: The Atelier & Co |
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DBS Bank Campaign: Whole-of-Government Transformative Payments Symposium – Partnerships Beyond Payments |
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Eastern Communications Campaign: Redefining Customer Experience Through Eastern Communications’ Titanium Tier Launch |
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RHB Singapore Campaign: RHB Touch Hearts 2025 |
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SHELL INDONESIA Campaign: SHELL EXPERT CONNECT 2025: EXECUTIVE BREAKFAST FORUM Agency: IDN EVENT |
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Singlife Campaign: Creating Synergy through Syn:thesis – Singlife’s Engagement Series with Financial Advisers |
19. Best Event: More than 500 Attendees
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CapitaLand Retail Brand: CQ @ Clarke Quay Campaign: Hit The Apex @ GPSS 2025 Agency: FORAY part of the Distilleri Group |
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Carlsberg Singapore Brand: Carlsberg Campaign: Jalan Carlsberg Agency: The Ad Makers |
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Google Asia Pacific Brand: Google Campaign: Google I/O Connect 2025 Agency: SPALBA |
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MongoDB Singapore Brand: Mongodb Campaign: mongodb.local Agency: SPALBA |
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National Basketball Association (NBA) Campaign: NBA Rising Stars Invitational Agencies: The MasterPlan, TND Global |
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National Heritage Board, HeritageSG Campaign: Singapore HeritageFest 2025 Agency: Knoxx |
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The Republic of Singapore Navy Campaign: Navy@Vivo 2025 Agency: Knoxx |
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TikTok Campaign: TikTok CreatorFest Agency: MILLI |
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TOKEN2049 Campaign: TOKEN2049 Singapore Agency: Sight |
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United Overseas Bank Brand: UOB Campaign: 2025 UOB heartbeat Run Agency: Modellscape Studio |
20. Best Experiential Marketing
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Crocs Thailand Campaign: Shoes for Songkran 2025 Agency: amc asia! |
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Fine Today Singapore Brand: Tsubaki Campaign: Tsubaki’s Camellia Courtyard Pop-up Agency: Iconic Management |
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Google Asia Pacific Brand: Google Campaign: Think Apps Vietnam 2025 Agency: SPALBA |
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Resolute Communications Campaign: The Great Ocean Dash |
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RHB Singapore Campaign: Rooted in Tradition, Growing with You |
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SATS Campaign: Reimagining Aviation Careers Through Experiential Recruitment Agency: Acmedial |
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Somewhere Out There Campaign: Somewhere Out There Festival 2025 Agency: Fabrik Asia |
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Suria KLCC Campaign: Suria KLCC’s Picnic in the Park Festival |
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The Republic of Singapore Navy Campaign: Navy@Vivo 2025 Agency: Knoxx |
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Unilever Brand: Lifebuoy Vietnam Campaign: Lifebuoy Tet 2026 – Exhibition “Being someone’s Tet” Agencies: Creativehunts, Square Experiential Communications, The Metub |
21. Best Government Sector / Non-Profit
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Immigration & Checkpoints Authority (ICA) Campaign: ICA Heritage Immersive Exhibition Agency: Trinax |
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KidSTART Campaign: What’s for Lunch – A Farm Adventure Agency: Fabrik Asia |
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Ministry of Digital Development and Information (MDDI) Brand: gov.sg Campaign: Together, For Better Roadshows 2025 Agencies: Pico Art International, Starcom |
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Ministry of Social and Family Development Campaign: Celebrating Social Services: Beacons of Strength Agencies: Knoxx, Ogilvy Singapore |
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National Kidney Foundation (NKF) Campaign: Kidney Discovery Centre at NKF Agency: Trinax |
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Singapore Police Force Campaign: Inaugural National Anti-Scam Roadshow Agencies: Splash, Hydse |
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The Republic of Singapore Navy Campaign: Navy@Vivo 2025 Agency: Knoxx |
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Urban Redevelopment Authority (URA) Campaign: URA Dream Lab Agency: Trinax |
22. Best Hybrid Event
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Amerta Indah Otsuka Brand: POCARI SWEAT Campaign: POCARI SWEAT RUN 2025 Agency: Athletica Company |
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CapitaLand Investment Campaign: Mofusand Holidays at CapitaLand Malls |
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CooperVision Campaign: CooperVision Asia Pacific Myopia Management Symposium Agency: AGG Global |
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DBS Bank Campaign: New Realities, New Possibilities Agency: Financial Times |
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DBS Bank Campaign: Singapore Fintech Fest – DBS Golden Hour Agency: Boom Media |
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Netflix Campaign: Fan Event “Can This Love be Translated?” Agencies: PK Events, i-dac Indonesia (PT Daniswara Amanah Cipta) |
23. Best Immersive Experience
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Central Manpower Base (CMPB) Campaign: Experience@CMPB Agency: Trinax |
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Changi Airport Group Campaign: World of Wines & Spirits 2025 |
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Cycle & Carriage Campaign: A-List Cycle & Carriage Drive 2025 Agency: APX Luxury |
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Google Brand: Google Pixel Campaign: Pixel 10 Launch Singapore Agencies: PMG Asia Pacific, Spalba, The Master Plan |
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Google Asia Pacific Brand: Google Campaign: Think Apps Vietnam 2025 Agency: SPALBA |
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Google Asia Pacific Brand: Google Campaign: Google Marketing Live 2025 Agencies: SPALBA, The Master Plan |
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Marina Bay Sands Campaign: Elevate Autumn Agency: Sight |
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National Kidney Foundation (NKF) Campaign: Kidney Discovery Centre at NKF Agency: Trinax |
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Netflix Campaign: Fan Event “Can This Love be Translated?” Agency: PK Events |
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RHB Singapore Campaign: Rhythm of the Strings, Triumph of the Steed 丝韵流芳马奔腾 |
24. Best Integrated Event Campaign
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CapitaLand Investment Campaign: Mofusand Holidays at CapitaLand Malls |
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CHAGEE Campaign: CHAGEE’s Little Champion |
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Crocs Thailand Campaign: Shoes for Songkran 2025 Agency: amc asia! |
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Danone-AQUA Brand: AQUA Campaign: Teman Adem Ramadan Agency: Moonfolks |
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DBS Bank Campaign: New Realities, New Possibilities Agency: Financial Times |
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Jones Lang LaSalle Incorporated (JLL) Campaign: Global Property Expo 2026 Agency: Clearwater Communications |
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Mandai Wildlife Group Brand: Bird Paradise Campaign: Easter Eggs-travaganza 2025 |
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Nestlé Brand: NESCAFE Campaign: NESCAFE X FUSION: THE PHILIPPINE MUSIC FESTIVAL Agencies: PraXis Experiential, Intersections Communications |
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RHB Singapore Campaign: Rooted in Tradition, Growing with You |
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Vantage Automotive Brand: BYD Campaign: Sealion 6 DM-i Launch Agency: Distilleri |
25. Best Internal Business Event
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CA Indoseuz Campaign: Indoseuz Asia Offsite 2025 Agency: AGG Global |
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CooperVision Campaign: CooperVision APAC President’s Club 2025 Agency: AGG Global |
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Eastern Communications Campaign: Fueling Competitive Resilience and Strategic Synergy at Eastern Communications’ 2026 Sales Kick-Off |
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Far East Organization Campaign: FEO Dinner & Dance 2025: Prism of Possibilities Agency: TFD (TFD Collective) |
| HP Campaign: HP Garage 2.0: The AI Innovation Ecosystem Agency: Enfactum |
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Merz Aesthetics Campaign: M-Power 2026 – One Team, One Ascent. APAC Medico Marketing Summit Agency: The Events Artery (TEA) |
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Prudential Campaign: Prudential Star Club Munich 2025 Agency: MCI Singapore |
26. Best Multi-Day Event Experience
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Carlsberg Singapore Brand: Carlsberg Campaign: Jalan Carlsberg Agency: The Ad Makers |
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CHAGEE Campaign: A Sip of Wonderland |
| Gamescom Asia Campaign: gamescom asia x Thailand Game Show Agencies: Koelnmesse, UPGroup Asia, Show No Limit, Online Station |
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Google Campaign: Google AI Playground: Gang Viral Agency: PK Events |
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HEINEKEN Cambodia Brand: Tiger Beer Campaign: Tiger Courageous Khmer New Year 2026 Agency: IdeaFactory Advertising |
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HEINEKEN Cambodia Brand: Anchor Beer Campaign: Anchor Ma’Em Sangkran 2026 Agency: IdeaFactory Advertising |
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Marina Bay Sands Campaign: The Nutcracker Christmas Agency: Fabrik Asia |
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Mercedes-Benz Singapore Campaign: G-HAUS – Launch of the Electric G-Class Agency: Pernickety |
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National Heritage Board, HeritageSG Campaign: Singapore HeritageFest 2025 Agency: Knoxx |
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The Republic of Singapore Navy Campaign: Navy@Vivo 2025 Agency: Knoxx |
27. Best Pop-up Experience / Environment
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Asia Pacific Breweries Singapore Brand: Guinness Campaign: Guinness Good Times By The Quays Agency: Fabrik Asia |
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Carlsberg Singapore Brand: Carlsberg Campaign: Jalan Carlsberg Agency: The Ad Makers |
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Changi Airport Group Campaign: Transforming the Future of Travel Agency: Sight |
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Fine Today Singapore Brand: Tsubaki Campaign: Tsubaki’s Camellia Courtyard Pop-up Agency: Iconic Management |
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GCash Campaign: GCash Surprise Birthday Shakeaway Agency: LIVE PH |
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Google Brand: Google Pixel Campaign: Pixel 10 Launch Singapore Agencies: PMG Asia Pacific, Spalba, The Master Plan |
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Honor Technology Malaysia Brand: Honor Campaign: Magic Snowland Agency: Colony Group |
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LEGO Singapore Campaign: LEGO Experience The Thrill (Grand Prix Season Singapore 2025) Agency: Momenntum |
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New Balance Campaign: New Balance Run Your Way Run Hub Pop-up Agency: Mongoose |
| William Grant & Sons Brand: The Balvenie Campaign: The Balvenie Makers Project Indonesia Agencies: Manual Jakarta, KOMMA Project |
28. Best Press / Media Event
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Busways Brand: B’EV Campaign: B’EV Terminal Charging Hub Grand Opening Agency: Fifth Ring |
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CapitaLand Investment Campaign: Mofusand Holidays at CapitaLand Malls |
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HEINEKEN Cambodia Brand: Tiger Beer Campaign: Rise Bolder, Roar Louder: Tiger Media Reveal Agency: IdeaFactory Advertising |
| VinFast Philippines Campaign: VinFast Philippines Wellness Escape Agency: Stratminds Events |
29. Best PR-Led Event Campaign
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CapitaLand Investment Campaign: Mofusand Holidays at CapitaLand Malls |
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DBS Bank Campaign: New Realities, New Possibilities Agency: Financial Times |
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Ferrero Asia Pacific Brand: Nutella PH Campaign: Nutella Holiday 2025 Agencies: Castro and Associates Public Relations, MullenLowe TREYNA |
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Suntory Roku Gin Brand: Roku Gin Campaign: ROKU SAKURA BLOOM EDITION 2025 Agency: Gusto Collective Singapore |
| William Grant & Sons Brand: Glenfiddich Campaign: Glenfiddich x Aston Martin F1® team Agency: AKA Asia |
30. Best Recurring Event
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Amerta Indah Otsuka Brand: POCARI SWEAT Campaign: POCARI SWEAT Run 2025 Agency: Athletica Company |
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Asia Pacific Breweries Singapore Brand: Guinness Campaign: Guinness Good Times By The Quays Agency: Fabrik Asia |
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Changi Airport Group Campaign: World of Wines & Spirits 2025 |
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City Developments Limited Brand: CDL Sustainability Campaign: Youth4Climate Festival 2025 Agency: The Blue Pocket Services |
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Google Asia Pacific Campaign: Google Marketing Live 2025 (Southeast Asia) Agencies: The MasterPlan, dFusion, PK Entertainment, 2Res |
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Mandai Wildlife Group Brand: Bird Paradise Campaign: Easter Eggs-travaganza |
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Milken Institute Brand: Milken Institute Asia Summit Campaign: 12th Milken Institute Asia Summit – Progress with Purpose: Collaboration Amid Complexity |
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Suria KLCC Campaign: Suria KLCC’s Fashion & Beauty x Kuala Lumpur Fashion Week 2025 |
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United Overseas Bank Brand: UOB Campaign: 2025 UOB Heartbeat Run Agency: Modellscape Studio |
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Vantage Automotive Brands: BYD, DENZA Campaign: BYD NDP Carnival (2023 – 2025) Agencies: Distilleri, Procon Events & Marketing |
31. Best Retail / Shopper Marketing
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Changi Airport Group Campaign: Changi Millionaire Experiences |
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City Developments Limited Brand: CDL Sustainability Campaign: Youth4Climate Festival 2025 Agency: The Blue Pocket Services |
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Nestlé Brand: BEAR BRAND Campaign: BEAR BRAND A Day of Purity: Winning Young Adults Through Wellness Agency: DoubleTape |
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Phu Nhuan Jewelry Joint Stock Company Campaign: PNJ Grand Sale Festival |
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UOL Group Limited Brand: UOL Malls Campaign: UOL Green Movement With U 2025 Agency: The Blue Pocket Services |
32. Best Technology Industry Event
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Busways Brand: B’EV Campaign: B’EV Terminal Charging Hub Grand Opening Agency: Fifth Ring |
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Dell Technologies Campaign: Dell Technologies Forum 2025 Agency: PMG Asia Pacific |
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Eastern Communications Campaign: Fostering Tech Leadership: Driving Digital Transformation Through Eastern Communications’ TRANSCEND Summit |
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Figma Campaign: Figma Maker Collective Singapore, Figma Leadership Collective Singapore Agency: CAPITAL-e Marketing & Events |
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Google Asia Pacific Brand: Google Cloud Campaign: Google Cloud Summit Jakarta 2025 Agency: The Events Artery (TEA) |
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Google Asia Pacific Brand: Google Cloud Campaign: AI Asia: Building Beyond Borders Agency: The Events Artery (TEA) |
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Google Asia Pacific Brand: Google Campaign: Think Apps Vietnam 2025 Agency: SPALBA |
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Google Asia Pacific Brand: Google Campaign: Google I/O Connect 2025 Agency: SPALBA |
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HTX | Microsoft Campaign: HacX! Hack for Public Safety Agency: Resolute Communications |
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TOKEN2049 Campaign: TOKEN2049 Singapore Agency: Sight |
33. Best Tech-Powered Event
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CapitaLand Investment Campaign: Mofusand Holidays at CapitaLand Malls |
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Changi Airport Group Campaign: Transforming the Future of Travel Agency: Sight |
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Google Asia Pacific Brand: Google Campaign: Think Apps Vietnam 2025 Agency: SPALBA |
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Google Asia Pacific Brand: Google Campaign: Google Marketing Live 2025 Agency: SPALBA |
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Tata Consultancy Services Asia Pacific Campaign: Launch of the TCS AI-Powered Research and Innovation Centre |
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Urban Redevelopment Authority (URA) Campaign: URA Dream Lab Agency: Trinax |
34. Best Use of Gamification / Contests
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CapitaLand Investment Campaign: Mofusand Holidays at CapitaLand Malls |
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Carlsberg Singapore Brand: Carlsberg Campaign: Carlsberg Challenge Arena Agency: The Ad Makers |
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Google Campaign: Google Gemini Arena Agency: PK Events |
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Google Asia Pacific Brand: Google Campaign: Google Marketing Live 2025 Agency: SPALBA |
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National Kidney Foundation (NKF) Campaign: Kidney Discovery Centre at NKF Agency: Trinax |
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Phu Nhuan Jewelry Joint Stock Company Campaign: PNJ God of Wealth |
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Singapore Police Force Campaign: Inaugural National Anti-Scam Roadshow Agencies: Splash, Hydse |
35. Best Use of Influencers / KOLs
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Bloomr.SG Mediacorp Campaign: Discover Brinecorp 2025 |
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CHAGEE Campaign: CHAGEE’s Holiday Companion |
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DBS Bank Campaign: Transforming Businesses for the Future |
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Google x Marriott Bonvoy Brand: Gemini and Marriott Group Campaign: AI-magining Travel with Google and Marriott Bonvoy Agency: D-FUSION |
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Klook Campaign: Klook KREATORVERSE 2025 Agency: Knoxx |
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Pos Malaysia Campaign: Pos Malaysia Run 2025 – Jom Laju for Fun Agency: PHD Media Malaysia |
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Scoot Campaign: Scoot SG60 National Day Campaign Agency: We Communications |
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Somewhere Out There Campaign: Somewhere Out There Festival 2025 Agencies: Fabrik Asia, Access Communications |
| William Grant & Sons Brand: Glenfiddich Campaign: Glenfiddich x Aston Martin F1® team Agencies: AKA Asia, Purple PR |
36. Best Use of Merchandise
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CapitaLand Investment Brand: Funan Campaign: Creative Intersections: SNAKES and LADDERS Agency: Vertical Submarine |
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Carlsberg Singapore Brand: Connor’s Stout Porter Campaign: MADE TO SHAKE FOR GOOD TIMES Agency: TOFU Design |
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CHAGEE Campaign: CHAGEE’s Holiday Companion |
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Google Campaign: Google Gemini Arena Agency: PK Events |
37. Best Use of Omnichannel for an Event
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CapitaLand Investment Campaign: Mofusand Holidays at CapitaLand Malls |
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Carlsberg Singapore Brand: Connor’s Stout Porter Campaign: MADE TO SHAKE FOR GOOD TIMES Agency: TOFU Design |
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DBS Bank Campaign: New Realities, New Possibilities Agency: Financial Times |
38. Best Use of Social Media
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CapitaLand Investment Campaign: Mofusand Holidays at CapitaLand Malls |
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Carlsberg Singapore Brand: Somersby Campaign: The Great Escape Agency: The Ad Makers |
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CHAGEE Campaign: Get a cup of Bes-tea! |
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DBS Bank Campaign: Transforming Businesses for the Future |
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IHG Hotels & Resorts, Warner Bros. Discovery Campaign: IHG Hotels & Resorts Destination Campaign Agency: TAG Worldwide |
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Klook Campaign: Klook KREATORVERSE 2025 Agency: Knoxx |
39. Best Use of Sponsorships / Partnerships
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AIA Singapore Campaign: Rethink Healthy with HYROX and AUFF |
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Asia Pacific Breweries Singapore Brand: Heineken Campaign: Somewhere Out There Festival x Heineken Silver Agency: Fabrik Asia |
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CapitaLand Investment Campaign: Mofusand Holidays at CapitaLand Malls |
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CHAGEE Campaign: CHAGEE’s Holiday Companion |
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Dell Technologies Campaign: Dell Technologies Forum 2025 Agency: PMG Asia Pacific |
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Google Campaign: Google AI Playground: Brightspot Agency: PK Events |
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Honor Technology Malaysia Brand: Honor Campaign: Magic Snowland Agency: Colony Group |
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Klook Campaign: Klook KREATORVERSE 2025 Agency: Knoxx |
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Prestige Singapore Campaign: Prestige 25 Agency: APX Luxury |
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Suntory Roku Gin Brand: Roku Gin Campaign: ROKU SAKURA BLOOM EDITION 2025 Agency: Gusto Collective Singapore |
40. Best Use of Sustainability
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Busways Brand: B’EV Campaign: B’EV Terminal Charging Hub Grand Opening Agency: Fifth Ring |
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City Developments Limited Brand: CDL Sustainability Campaign: Youth4Climate Festival 2025 Agency: The Blue Pocket Services |
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Resolute Communications Campaign: The Great Ocean Dash |
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United Overseas Bank Brand: UOB Campaign: 2025 UOB Heartbeat Run Agency: Modellscape Studio |
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UOL Group Limited Brand: UOL Malls Campaign: UOL Green Movement With U 2025 Agency: The Blue Pocket Services |
41. Best Use of Tech
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CapitaLand Investment Campaign: Mofusand Holidays at CapitaLand Malls |
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Central Manpower Base (CMPB) Campaign: Experience@CMPB Agency: Trinax |
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Cvent Campaign: Cvent Accelerate Singapore 2025 |
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DBS Bank Campaign: Singapore International Energy Week (SIEW) and New Realities, New Possibilities Agency: Financial Times (for New Realities, New Possibilities) |
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Google Brand: YouTube Campaign: YouTube Festival Jakarta Agencies: PK Events, Spalba |
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Google Asia Pacific Brand: Google Campaign: Google Marketing Live 2025 Agency: SPALBA |
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Google Asia Pacific Brand: Google Campaign: Think Apps Vietnam 2025 Agency: SPALBA |
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Immigration & Checkpoints Authority (ICA) Campaign: ICA Heritage Immersive Exhibition Agency: Trinax |
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RaveDAO Singapore Campaign: RaveDAO Singapore: ENL1GHT Festival 2025 Agency: PLVR TECH |
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Urban Redevelopment Authority (URA) Campaign: URA Dream Lab Agency: Trinax |
42. Team of the Year (Agency)
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AGG Global |
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Eventions Group |
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IdeaFactory Advertising |
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PraXis Experiential Advertising |
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Sight |
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SPALBA |
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The Events Artery (TEA) |
43. Team of the Year (Brand)
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CapitaLand Investment |
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CHAGEE |
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RHB Singapore |