2021 JUDGE’S PROFILE

Sudhir Sharma

Vice President- International Marketing 
Asia Pacific Fibers

Sudhir Sharma, a complete believer of the fact – “Good decision comes from ‘Experience’ while Experience comes from a bad decision”.
with 25 years of work life and two work addresses. Currently pioneering in polyester filament yarn global marketing & distribution as Vice President -International Marketing . He Holds a Degree in physics and Computer Science from Mumbai & a management degree in Finance from Institute of Technology & Management.

Sudhir has always been a people’s person. Loves to read and interpret behaviors. Be it a subtle formal ‘good morning’ at the work desk or a casual foot-loose hug by the evening. Small little behavioral nuances have helped him interpret & effortlessly solve complex problems in life and at work. He pays a lot of emphasis on inter personal relationship skills and perceive this as a path to happiness and mental success.

Being a part of the ever-demanding industry, whilst ‘what’s new & what’s now’ launches him high up, product & newer application efficiencies keeps him in the flight. Hence innovation & sustenance are key to industry success and kept him at bay.
From diagnosing existing trends to prognosing sustainability on applications & newer segments. From introspecting product utility viability to architecting distribution scalability. From crafting business feasibility to driving customer experience, all happen in a day’s to-do list.

He brings this experience to create and instil irresistible intrigue into his work. In his armoury lies data-informed decision-making, deep cultural and human empathy, channel agnostic brand experience design and an unwavering focus on performance. Well, equally demonstrates effortless precision while on a billiard table and holds a pile of bragging rights for times to come