2026 JUDGE'S PROFILE
Steffie Chan
Head of Advertising & Promotion
MR.DIY
A seasoned marketer with over a decade of cross-industry expertise in retail, F&B, e-commerce, property, and education, she is a recognized leader in driving strategic, high-impact campaigns. Her comprehensive understanding of consumer behavior and market trends allows her to critically evaluate marketing excellence and identify strategies that truly resonate. Having successfully guided teams to measurable business growth and forged impactful partnerships, she brings a sharp, results-oriented lens to the judging panel. She is passionate about championing innovative approaches and celebrating campaigns that elevate brand presence and define market leadership.
View Other Judges’ Profile
Anoushka Bhar
Head of PR & Communications
Boost
Melvin Lin
Head of Marketing & Communications
CBRE Singapore
Shukai Koh
Chief Executive Officer
Children’s Cancer Foundation (CCF)
Jaslyin Qiyu
Chief Marketing Officer and Customer Experience Head, Singapore and Australia
Cigna Healthcare
Jessica Lee
Chief Marketing Officer
Coolblog
Eileen Goh
Chief Creative Officer
DMK
Nicolas Lasbistes
Regional Director of Marketing APAC
dsm-firmenich
Carmen Wong
Operating Principal Marketing
Ekuinas Malaysia
Jason Huan
Chief Marketing Officer
Endowus
Nishita Lalvani
Chief Marketing Officer (F)
IFS Capital Group
Michael Tan
Co-Founder, Director of Business Development, Community, Events, Partnerships
KiS Coffee Co.
Tina Tong
General Manager, Group Branding
Malaysia Aviation Group
Bee Ngo
Marketing Director
Michelin Malaysia
Steffie Chan
Head of Advertising & Promotion
MR.DIY
Jessie Ong
Chief of Staff, Head of Markeitng
Shihlin Taiwan Street Food
Camille Petit
Head of Southeast Asia
Paris Saint-Germain
Luke Nathans
VP Marketing, APAC
SquareTrade
Desmond Seow
Head of Marketing & Business Manager, APAC Franchise
The Body Shop
Pardeep Kainth
Director, APAC Meetings & Events
The Coca-Cola Company
Penny Quek
Senior Vice President, Corporate and Institutional Banking Marketing
The Hongkong and Shanghai Banking Corporation
Madhurjya Banerjee
Senior Global Brand Director
Unilever