Salihah Noh is a seasoned leader in Digital & Performance Marketing, currently serving as the Head of Digital at Boost. With over 16 years of hands-on experience spanning dynamic sectors such as telecommunications, e-commerce, content, and fintech, Salihah brings a wealth of expertise to the table. Her diverse background encompasses product development, customer-centric strategies, corporate vision, and digital marketing acumen. She is driven by her passion for cultivating new brands and employing growth hacking strategies through precise customer experience delivery. Prior to Boost, Salihah is the SAVP of Customer Innovation at Astro as well as the Head of Performance Marketing at 11street Malaysia.