With over 20 years in marketing across diverse industries, Mediko Azwar has built successful brands at Grab, XL Axiata, and MNC FMCG companies. He believes marketing blends science and art, perfectly aligning with his balanced approach. Now CMO at Bluebird, he steered its recovery during the pandemic.

He holds a bachelor’s in electrical engineering from Institut Teknologi Bandung (ITB) and a master’s in telecommunication engineering and computer science from France on scholarship. He has over 25 years of experience, including research, consumer and influencer marketing, and organisational development. He is an award-winning CMO and was a globally recognised certified professional coach.