2021 JUDGE’S PROFILE

Mazen Mroueh

Head of Global Digital Media and Martech
Friesland Campina

Mazen is the Head of Global Digital Media and Martech, The Netherlands/Singapore. Leading a team working on specialized nutrition products such as baby formula and his responsibilities cover media, technology, CRM, Website/SEO, Digital transformation, and innovation. Mazen oversees media pitches, digital strategies and transformation, and design of the technology ecosystem following the JBP with key suppliers such as Facebook, Google, & Tik-tok.

Before moving to the Netherlands, Mazen worked at the agency side for 6+ years based in Dubai, Singapore, and Beirut. His diverse portfolio covers prominent multinationals such as BlackBerry, Samsung, Emirates, Etihad airlines, and all the Richemont Luxury brands. Besides being a member of the world federation of advertisers, Core member in programmatic taskforce at Iab Nederlands, member of the programmatic committee at iab SEA+India/GCC, member of iab GCC, and holding 100+ certifications across all digital platforms and technologies, Mazen won many prestigious digital awards targeting the MENA region and is looking to score more worldwide. Mazen is a big believer in training both the body and the mind to be strong. So next to his professional achievements, he is a world marathoner and Guinness World Record holder, with more than 60 full marathons completed and many ultras.