Lim Kok Kean

Activation Director
Trad3mark Integration

Lim is currently the activation director of award-winning integrated business solutions and activation agency trad3mark Integration. With a proven track record in strategic brand planning and development, experiental marketing, interior design and build, campaign activation and digital marketing, trad3mark’s clientele includes British American Tobacco (BAT), BMW, Samsung, AirAsia, Audi, MINI, Citibank, Johnnie Walker and MOET.

Deeply involved in the local entertainment, creative and arts scene, Lim started his career in the local music industry working his way up from studio production work to managing and marketing some of the biggest local names as well as international artists under the PonyCanyon and Sony BMG labels. His next journey took him into the world of advertising as the activation and experiental manager of Dentsu Malaysia where he worked campaigns and product launches for clients such as Telekom Malaysia, Lexus, Toyota amongst others.

He was also an independent brand consultant for Heineken Malaysia Berhad, advising on the brand’ consumer and on-ground marketing campaigns as well as activations before joining Red Bull GmbH, the global leading energy drink as Culture Manager where he oversaw the brand’s marketing initiatives both on and off-premise as well as working closely and giving wings to support local music and creative scenes in order to build brand equity and affinity.

Before joining trad3mark Integration, Lim was the Head of Content and Culture at Freeform, an experiental and marketing agency that have developed and executed successful long-term collaborations with blue-chip brands such as U Mobile, Tiger and BMW. At Freeform, Lim was also the festival director of Urbanscapes, a Freeform-owned platform and Malaysia longest-running creative arts festival, overseeing the festival’s growth through a record-breaking 3 years to reach a milestone attendance of 85,000 festival goers over 9 days in 2019.