Lala is a dynamic marketing and communications leader with over 20 years of experience in brand building, integrated marketing (across both traditional and digital platforms), corporate communications, and sustainability advocacy. She currently leads Marketing and Sustainability at CROWN Asia Chemicals Corporation, the manufacturer of the trusted CROWN Pipes brand, where she champions initiatives that align business excellence with meaningful environmental and social impact.

Her career spans the corporate, creative, and community sectors—reflecting her unique strength in driving results while building authentic connections. A passionate speaker and lifelong learner, Lala frequently shares her insights at industry forums, infuses psychological principles into marketing strategy, and creates purpose-driven content that resonates with real audiences. She is widely recognised for mentoring and empowering the next generation of business and marketing professionals through conferences, seminars, and one-on-one guidance.

At her core, Lala is a proud wife and devoted mom of three, living a life anchored in faith, family, and purpose.