2026 JUDGE'S PROFILE

Jaslyin Qiyu

Chief Marketing Officer and Customer Experience Head, Singapore and Australia

Cigna Healthcare

Jaslyin is Chief Marketing Officer and Head of Customer Experience Singapore and Australia for Cigna Healthcare, where she leads brand strategy and customer experience initiatives across the region.

With over 20 years of B2B and B2C brand, marketing and communications experience across diverse industries, she specializes in brand building, customer experience management, change management, MarTech and AI adoption strategy, content strategy, multi-channel performance marketing, and mobile engagement and optimization.

Prior to joining Cigna Healthcare, Jaslyin founded and led her own marketing consultancy. She has managed regional marketing teams across Asia Pacific for global MNCs including Citibank, EY, JLL, Kantar, Credit Suisse, and State Street, where she drove marketing transformation, built go-to-market strategies, and established high-performing marketing teams from the ground up.

A keen advocate for ethical and inclusive marketing, Jaslyin holds a Masters in Management with University College Dublin and was conferred an Honorary Doctorate in Marketing by Azteca University for her contributions to the industry. She’s also an Advisory Board Member of the global Customer Experience (CX) Network.

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