Gen is the CEO of Asia at Le Creuset, a global consumer group. With a career spanning over 15 years, Gen has held leadership roles with renowned brands such as Coach, Christian Dior or Inditex, one of the world’s largest fashion retailers. Gen is also a marketing PhD researcher, with the focus on Smart retail technologies and performance optimisation within the physical retail space. She is a philanthropist, supporting several charities though donations and fundraisers.