Dr. Samer Elhajjar earned his Doctorate in Marketing from EM Strasbourg Business School- University of Strasbourg (France). He is a Senior Lecturer of Marketing at the National University of Singapore. He teaches undergraduate and graduate-level courses. Samer has also taught internationally and has received numerous commendations for teaching excellence. He was a Fulbright visiting scholar (2019) at Miller College of Business, Ball State University (USA). Dr. Elhajjar is an active researcher with research works in international refereed academic journals and presentations in top-refereed conferences. He also provides consulting in strategic management and Marketing and works in this capacity with partners from the Middle East, Europe, and Africa.