2021 JUDGE’S PROFILE
Cindy Cheng
Head of Marketing
China Taiping Insurance (Singapore)
Cindy has been in the financial sector for two decades spanning acorss various functions of Marketing and Customer Experience. Heading Marketing at China Taiping Insurance Singapore since 2018, Cindy has built the marketing functions from stratch. She has uplifted China Taiping’s brand awareness through integrated marketing campaigns. Highlights inlcude 80th anniversary celebration, China Taiping FunRun and the inaugratuation of Life Insurance Business in 2019.
Piorer to joining China Taiping Insurance, Cindy was with Manulife and John Hancock, where she was responsible for many successful brand campaigns and product launches including crystal mark certification of product collaterals. Her last role as VP Customer Centricity, Cindy was responsible for customer journey and insights. One of her highlights was setting up an online interactive community designed exclusively for customers to voice opinions and ideas.
View Other Judges’ Profile
Annee Koh
Head of Marketing
A.W. Faber-Castell (Malaysia)
Anthony Chan
Head of Marketing
Arcc Spaces
Sudhir Sharma
Vice President- International Marketing
Asia Pacific Fibers
Gabriel Yap
Regional Marketing Director
ASICS ASIA
Hiren Karnani
Senior Director - Marketing
Azkka Pharmaceuticals
Cindy Cheng
Head of Marketing
China Taiping Insurance (Singapore)
Emmanuel Lee Esguerra
Chief Marketing Officer
CIMB Bank Philippines
Pearline Soh
SVP, Regional Marketing
DBS Bank
Joanne Wong
Head of Brand and Marketing
ECON Healthcare (Asia)
Siti Hajar Rizlan
Head, Brand & Communications
Etiqa
Mazen Mroueh
Head of Global Digital Media and Martech
Friesland Campina
Kaladevi Ramasamy
Head, Marketing
IHH Healthcare Malaysia
Mini Sood Banerjee
Assistant Director & Head of Marketing
innisfree
Nelson Lee
Co-owner
JeweLuxe
Louis Tan
Director, Marketing Strategy & Planning
LittleWhiz.com
Wei Bel Shem
Director of Marketing Communications
Mandarin Oriental, Kuala Lumpur
Melanie Speet
Head of Marketing and Digital, Family & News APAC
NBCUniversal Networks
Lauren Weatherly
Senior Vice President, Marketing
PGi
Mirah Marhaendra
Director of Marketing & Communication
Raffles Jakarta
Ashish Shukul
Director Communications and Marketing Asia Pacific
Schaeffler Group
Ace Le
APAC Marketing Director
Shaw Contract
Syamtriyanti Salleh
Head of Media, A&P and Agency Management
Sime Darby Property
Liliane Lye
Senior Marketing Director
Singapore Sports Hub
Mark Wong
Senior Vice President Asia Pacific
Small Luxury Hotels of The World
Cyrus Ali Shah Bukhari
Director, Brand and Client Marketing
Standard Chartered Bank (Pakistan)
Elaine Yap
Founder, UniBuddi.com Vice President of Marketing for Ancillary Business and Student Residences
Taylor’s Education Group
Ng Yihang
Head of Marketing & Communications
The Learning Lab
Charlotte Teo
Global Marketing Director
TiNDLE (by Next Gen Foods)
Vanessa Ng
Head of Marketing
Workmate
Lynn Poh
Senior Director Loyalty and Marketing Asia Pacific
Wyndham Hotels & Resorts