Carol is currently the VP of Brand and Strategy at Loob Holding. In her role, she oversees marketing, communication and brand for leading lifestyle tea brand, Tealive. Goal-oriented with a passion for growth hacking and creative solutions, Carol started her career as a Project Manager in Australia, before taking up the role of Regional Marketing Assistant Manager with Grab, the e-hailing platform, followed by a role as Marketing Manager at ADA, a leading data and artificial intelligence agency part of the Axiata group. Most recently, she held the role of Head of Marketing at foodpanda, the food delivery.