2026 JUDGE'S PROFILE

Anoushka Bhar

Head of PR & Communications

Boost

With over 16 years of experience in integrated communications, Anoushka is a seasoned PR leader known for her strength in brand storytelling, corporate reputation management, and crisis communications. Having worked across both agency and in-house roles in Malaysia and Singapore, she brings a well-rounded and strategic perspective to the evolving landscape of digital and fintech communications.

Currently, Anoushka is the Head of PR & Communications at Boost, a regional fintech player and digital bank. She leads end-to-end communications strategies, spanning corporate, consumer, internal, and ESG communications to enhance brand credibility, drive thought leadership, and protect reputation across multiple markets.

Previously, she was Senior Manager of Communications at Lazada, where she played a pivotal role in shaping corporate messaging, driving executive visibility, and aligning communications across regional and local teams.

Outside of work, Anoushka is an avid home cook and baker, often experimenting with new recipes on weekends. When she’s not in the kitchen, she’s usually reading or spending a quiet evening stargazing through her telescope.

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