2023 JUDGE’S PROFILE

Andrea Chuang

Head of Marketing

myTukar powered by CARRO

Professionally, Andrea’s feet have been firmly grounded in the creative marketing & communications industry for 10 years. From a PR Consultant to now, the Head of Marketing of myTukar, powered by CARRO.

Having worked with a slew of MNC’s, including, BMW, Nestle, Spotify, Shell, Petronas, Airasia Superapp and more, she has honed her craft in data-driven strategies, commercial acumen and creative branding and communications across multiple markets. From tripling revenue into the millions for a former agency to CSR related projects, Andrea takes pride in work that brings both commercial and social impact.

At myTukar, her role covers all aspects of marketing from branding, public relations, digital, performance and trade marketing to retail and wholesale campaigns. Returning to her automotive roots, her core responsibilities include raising awareness and educating Malaysians about this new ecosystem for used cars that regulates second-hand value to ensure fair pricing, quality assurance, financing and after-sales services. A new challenge she is looking forward to tackling.

With numerous awards and recognitions under her belt, she’s a leader who values and strives for authenticity over perfection.

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