Ali Malik leads Marketing and Digital Commerce for Procter & Gamble’s Hair Care brands, driving growth through innovative strategies and cross-functional collaboration. He oversees teams spanning Analytics, Insights, Media Buying, and Social Media Marketing, with direct responsibility for Herbal Essences marketing and the Hair Care Total Digital Commerce portfolio.

With over a decade of experience managing billion-dollar brands, Ali brings deep expertise in consumer marketing, cross-screen media, digital commerce, social media marketing, and asset development, delivering measurable impact and sustainable business growth.