2025 JUDGE'S PROFILE

Yvonne Leung

Director of Customer Transformation & Growth

Bupa

Yvonne Leung is currently the Director of Customer Transformation & Growth of Bupa Hong Kong and ex-Chief Marketing Officer and founding leader of AlipayHK. She is a well-known marketer and change leader in Fintech industry, a Chartered Marketer and Fellow Member (FCIM) of Chartered Institute of Marketing (UK) and a winner for Distinguished Marketing Leadership of HKMA/TVB Marketing Excellence Awards 2020. Yvonne has extensive experience in analytics-based performance marketing, creative/ service design, experience-driven innovations, digital transformation, public & media relations, and corporate events, dedicate to integrate strategic thinking and practical business applications through creating human-centered user experience; while continually build game changing solutions to maximize business values and brand equity.

Yvonne holds a Bachelor of Commerce degree in Finance (First Class Hons & Dean’s List Award), a Master of Arts degree in Communication, a Master of Business Administration degree in Strategic Management, and a Doctor of Business Administration degree with research focus in Digital Marketing. She has also completed Digital Disruption: Digital Transformation Strategies Program of University of Cambridge, Customer-Focused Innovation Program at Stanford University, and Executive Program for Leading Change at HKUST.

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