#LoyaltyEngagementAwards

Date: 13 April 2023
Venue: Hotel ICON (venue map)
Dress code: Glitter and Shine

THE Loyalty Engagement Awards (NORTH ASIA) Key Dates

SETTING THE BENCHMARK FOR YOUR CUSTOMER-CENTRIC CAMPAIGNS

In this post-pandemic world, there has been a high demand for acquiring and retaining loyal customers, and marketers are using every trick in the book to attract, engage and retain existing customers. Over the past few years, the importance of engaging existing customers has reached an all-time high and has become top-of-mind for every marketer’s tactics, as they all know it is the key to success.

 The Loyalty & Engagement Awards emerged from the need for a platform to recognise and reward the excellence in consumer-centric marketing initiatives that have helped to grow and retain your biggest advocates – your customers.

Now in its fourth year, as we recover from the worst pandemic in recent human history, the Loyalty & Engagement Awards is more relevant than ever.

Judged by an independent expert panel comprised of senior client-side marketers and customer loyalty veterans who have vast experience in the art of engagement, the Loyalty & Engagement Awards sets the benchmark for exceptional achievements in building lasting relationships across the North Asia region.

28

This year, 28 categories are open for entry, covering a diverse scope of vertical engagement and loyalty programmes. Whether you are a large or small company, there will be categories suited to your campaigns! Check out the details of the categories and make a list of the ones that are suitable to your campaigns today.

We wish all entrants the very best of luck with their submissions!

What’s new in 2023?

Best Loyalty Programme Lifestyle, Travel & Entertainment
Best Pandemic Response

Why Enter?

MARKETING-INTERACTIVE prides itself on developing its events to deliver the best possible opportunities to those who take part.

By entering The Loyalty & Engagement Awards you can be part of the industry’s best loyalty experts, and you can have the chance to:

Sponsorship icon

Showcase your best work to our independent, expert, brand-side judges (and potential future clients and partners)

Sponsorship icon

Increase credibility and gain industry-wide recognition as a loyalty expert

Sponsorship icon

Receive extensive coverage across MARKETING-INTERACTIVE's media platforms

Sponsorship icon

Raise your profile to help attract new business and and reassure current clients that you’re still the best!

Sponsorship icon

Remind the industry that you are still the best

Sponsorship icon

Celebrate your successes across your company and project team

Sponsorship icon

Boost team morale and reward outstanding work

Make sure your hard work doesn’t go unnoticed and your teams get the recognition they deserve!

JUDGING CRITERIA

Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions):

Context

%

Describe the problem or challenge the brand faced, competitor landscape, goals, target audience, and context of the challenge. Elaborate on the strategy you were using before and what drove you to do things differently.

Strategy

%

Detail the plan devised to address your challenge, elaborate on the key considerations for choosing this over other platforms – timeline, budget, creative and media considerations, etc.

Activity

%

Describe how the strategy was executed and communicated to its audience and the rationale behind the chosen dissemination platform(s).

Response

%

Provide measurable metrics on the success of your programme in relation to the goals you wanted to achieve – for example, financial improvements/ customer satisfaction improvements/ engagement levels/ membership levels/ interaction and response levels.

2023 Panel of Judges

Iris Lui

Iris Lui

Marketing Director

Blackbird Concessionaires

James Bacon

James Bacon

Head of Marketing

BMW Hong Kong Services

Kimberly Hu

Kimberly Hu

Senior Director of Membership & Marketing

Carlyle & Co.

Stanley Tong

Stanley Tong

Chief Customer Officer

Cigna Worldwide General Insurance Company

Amy Wu

Amy Wu

Executive Director, Head of Group Strategic Marketing and Communications

DBS Bank (Hong Kong)

Mark Sage

Mark Sage

VP, Loyalty & Member Engagement

DFS Group

Michel Wong

Michel Wong

Head of Consumer Communications, Asia

Deliveroo

Iris Yeung

Iris Yeung

Head of Marketing Hong Kong

Flash Coffee

Pasu Cheung

Pasu Cheung

Head of CRM, Marketing Department

FrieslandCampina 

Eric Thain

Eric Thain

Director, Customer & Brand

HK Express 

Charlotte Ho

Charlotte Ho

Assistant General Manager - Branding & Marketing, Discovery Bay

Hong Kong Resort Co

Vallois Choi

Vallois Choi

Director of Marketing

Hotel ICON

Marcus Sigurdsson

Marcus Sigurdsson

Group Head of Marketing, Health & Wellness

HSBC Life

Björn Lundberg

Björn Lundberg

Director, CRM

PVH Asia

Julien Rapinat

Julien Rapinat

Client Engagement Director, Asia Pacific

Saint Laurent

Wee Kee Ng

Wee Kee Ng

Vice President, Deputy Head of Shangri-La Circle

Shangri-La International Hotel Management

Vanessa Tsang

Vanessa Tsang

Global CRM Strategy Lead

Shell

Marietta Li

Marietta Li

Head of Strategic Communications, Brand and Customer Insights, Hong Kong and Taiwan Head of Network Partnerships and Strategic Marketing, Foreign Direct Investment Advisory, Hong Kong

UOB

Daisy Wong

Daisy Wong

Head of Brand and Communication

WeLab Bank

Erik Hohmann

Erik Hohmann

Vice President of Marketing

YesStyle.com

Highlights from previous years

Check out what went down at Loyalty & Engagement Awards from previous year and get ready for an even bigger party in 2023!