#LoyaltyEngagementAwards

THE Loyalty Engagement Awards (NORTH ASIA) Key Dates

Unlocking the Potential of Customer-Focused Approaches

In today’s swiftly evolving business environment, cultivating a devoted customer following and nurturing strong relationships are indispensable for achieving success. The Loyalty & Engagement Awards provides an excellent opportunity for leading brands to showcase cutting-edge tactics, innovative strategies, share motivating success stories, and offer industry insights that propel businesses forward.

Now entering its sixth year, the awards stand as a beacon of distinction, acknowledging and lauding remarkable accomplishments in customer-centric approaches. We honour creativity, vision, and transformative strategies that have changed the landscape of customer relationships.

Our esteemed panel of independent experts, including senior marketers and customer loyalty veterans, will establish a benchmark for excellence in building lasting connections. Their discerning judgment ensures that only the most extraordinary accomplishments receive the recognition they merit.

33

This year, we have 33 categories available for entry, covering a wide range of engagement and loyalty programs. There are certainly categories that will align perfectly with your outstanding campaigns.

Explore the category details and pinpoint those that best fit your initiatives!

What’s new in 2025?

Best
Global Reach and Impact

Best
Personalisation Strategy

Best Loyalty Strategy
eCommerce

Best Use of
Content Marketing

Best 
Customer Experience Strategy

Best
Customer Retention Strategy

Best
Mobile Marketing Strategy

Best Use of
Customer Insights/Data Analytics

Why should you enter?

At MARKETING-INTERACTIVE, we craft our events to offer unparalleled opportunities for all participants to shine brightly. By submitting your entries, you open doors to a world of recognition and growth within the loyalty and engagement sphere. Here’s why participating is a step towards your well-deserved spotlight:

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Garner industry-wide acclaim and boost your brand's reputation for your campaigns, teams and company

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Showcase your best work, achievements and breakthroughs to our independent, senior brand-side judges and potential future clients

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Receive extensive coverage across MARKETING-INTERACTIVE’s media platforms (web, newsletters, social media) pre and post event

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Promote your award-winning campaigns to your followers and consumer base

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Raise your profile to help attract new business

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Remind the industry, current clients, and customers that you are still swinging with the best

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Celebrate your business’ triumphs and milestones with your entire company and project teams

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Boost team morale, motivation and reward outstanding work

Your hard work deserves recognition. Whether you’re a seasoned player or a rising star, your journey with us is a celebration of commitment and achievement.

Submit your entries by February 5, 2025, and pave the way for your well-deserved moment in the spotlight!

Get started

JUDGING CRITERIA

Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions):

Context

%

Describe the problem or challenge the brand faced, competitor landscape, goals, target audience, and context of the challenge. Elaborate on the strategy you were using before and what drove you to do things differently.

Strategy

%

Detail the plan devised to address your challenge, elaborate on the key considerations for choosing this over other platforms – timeline, budget, creative and media considerations, etc.

Activity

%

Describe how the strategy was executed and communicated to its audience and the rationale behind the chosen dissemination platform(s).

Response

%

Provide measurable metrics on the success of your programme in relation to the goals you wanted to achieve – for example, financial improvements/ customer satisfaction improvements/ engagement levels/ membership levels/ interaction and response levels.

Panel of judges

Our expert judging panel will be announced soon. Keep an eye on our page for all updates on the judging panel.

If you are interested in joining the judging panel, please contact Selina Kwok at +852 2695 6606 or selinak@lighthouse-media.com.

2025 Panel of judges

Terence So

Terence So

Head of Marketing (HONG KONG & MACAO)

AirAsia

Don Chan

Don Chan

Vice President, Product & Segment Marketing

DBS bank

Ricardo Lo

Ricardo Lo

Head of Cargo Marketing

Cathay Pacific Airways

Yozora Wong

Yozora Wong

Head of CRM (Global)

DFS Group

Jessica Yeung

Jessica Yeung

Assistant Vice President, F&B Marketing Partnership

Galaxy Entertainment Group

Corinna Kwan

Corinna Kwan

Head of Loyalty Programs and Partnership

Lalamove

Mabel Leung

Mabel Leung

Head of Marketing, Quick Service Restaurants and Catering Services

Maxim’s Caterers

Jeffery Liu

Jeffery Liu

Marketing Director

Mentholatum (China) Pharmaceutical

Franklin Law

Franklin Law

Marketing Director

Ocean Park Corporation

James Gannaban

James Gannaban

Director of Marketing & Communications

Pirata Group

Renee Chan

Renee Chan

Customer Experience and Marketing Director

Pizza Hut and PHD Hong Kong and Macau, Jardine Restaurant Group

Jacqueline Choi

Jacqueline Choi

Chief Officer, Group Marketing

Prudential plc

Elvis Yan

Elvis Yan

Chief Marketing Officer

United Asia Finance

Holger Jakobs

Holger Jakobs

Vice President Sales and Marketing

Wharf Hotels Management

SPONSORS AND PARTNERS

For bespoke sponsorship packages, please contact us at:

Email: partnerships_northasia@marketing-interactive.com

Highlights from previous years

Check out what went down at Loyalty & Engagement Awards from previous year and get ready for an even bigger party in 2025!

PHOTOS