THE Loyalty Engagement Awards (NORTH ASIA) Key Dates


As the business landscape continues to evolve at a rapid pace, cultivating a devoted customer base, building strong customer relationships, and fostering engagement, have become paramount for success.

The Loyalty & Engagement Awards serves as the perfect platform for leading brands to showcase cutting-edge strategies, inspirational success stories, and industry insights that have helped drive their businesses forward.

Returning for its fifth year, the Loyalty & Engagement Awards recognises and applauds outstanding achievements in customer-centric practices, and celebrates innovation, vision, and game-changing strategies that have reshaped the customer relationship landscape.

Our esteemed panel of independent experts, comprising senior client-side marketers and customer loyalty veterans, will set the benchmark for excellence in building lasting relationships. Their discerning eye ensures that only the most exceptional achievements receive the recognition they deserve!


This year, 30 categories are open for entry, covering a diverse scope of vertical engagement and loyalty programmes, with plenty of categories suitable for your exceptional campaigns. Check out the details of the categories and make a list of the ones that are suitable to your campaigns today!

We wish all entrants the very best of luck with their submissions!

What’s new in 2024?

BestShort-Term Loyalty Initiative
BestAI-Powered Engagement Campaign
Best Loyalty ProgrammeLifestyle & Entertainment
Best Loyalty ProgrammeTravel & Hospitality

BestCustomer Engagement Strategy

Best Use of User-Generated Content

Why Enter?

MARKETING-INTERACTIVE prides itself on developing its events to deliver the best possible opportunities to those who take part.

By entering The Loyalty & Engagement Awards you can be part of the industry’s best loyalty experts, and you can have the chance to:

Sponsorship icon

Showcase your best work, achievements and innovations to our esteemed panel of independent, senior brand-side judges and potential future clients!

Sponsorship icon

Elevate your credibility and gain industry-wide recognition as a loyalty expert.

Sponsorship icon

Receive extensive coverage across MARKETING-INTERACTIVE’s media platforms, including web, newsletters, social media, both pre and post the event.

Sponsorship icon

Promote your award-winning campaigns to your loyal customers and attract potential clients.

Sponsorship icon

Raise your profile and positioning yourself to attract new business opportunities

Sponsorship icon

Remind the industry, current clients, and customers that you are still swinging with the best

Sponsorship icon

Celebrate your successes across your company and project team

Sponsorship icon

Boost team morale and reward outstanding work

Make sure your hard work doesn’t go unnoticed and your teams get the recognition they deserve!

Entries will close on 26 January 2024 so start your entries today.


Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions):



Describe the problem or challenge the brand faced, competitor landscape, goals, target audience, and context of the challenge. Elaborate on the strategy you were using before and what drove you to do things differently.



Detail the plan devised to address your challenge, elaborate on the key considerations for choosing this over other platforms – timeline, budget, creative and media considerations, etc.



Describe how the strategy was executed and communicated to its audience and the rationale behind the chosen dissemination platform(s).



Provide measurable metrics on the success of your programme in relation to the goals you wanted to achieve – for example, financial improvements/ customer satisfaction improvements/ engagement levels/ membership levels/ interaction and response levels.

Panel of judges

Our expert judging panel will be announced soon. Keep an eye on our page for all updates on the judging panel.

If you interested in joining the judging panel, please contact Lemuel Cheung at +852 2695 6605 or

2023 Panel of Judges

Iris Lui

Iris Lui

Marketing Director

Blackbird Concessionaires

James Bacon

James Bacon

Head of Marketing

BMW Hong Kong Services

Kimberly Hu

Kimberly Hu

Senior Director of Membership & Marketing

Carlyle & Co.

Stanley Tong

Stanley Tong

Chief Customer Officer

Cigna Worldwide General Insurance Company

Highlights from previous years

Check out what went down at Loyalty & Engagement Awards from previous year and get ready for an even bigger party in 2024!