#LoyaltyEngagementAwards
THE Loyalty Engagement Awards (NORTH ASIA) Key Dates
Unlocking the Potential of Customer-Focused Approaches
In today’s swiftly evolving business environment, cultivating a devoted customer following and nurturing strong relationships are indispensable for achieving success. The Loyalty & Engagement Awards provides an excellent opportunity for leading brands to showcase cutting-edge tactics, innovative strategies, share motivating success stories, and offer industry insights that propel businesses forward.
Now entering its sixth year, the awards stand as a beacon of distinction, acknowledging and lauding remarkable accomplishments in customer-centric approaches. We honour creativity, vision, and transformative strategies that have changed the landscape of customer relationships.
Our esteemed panel of independent experts, including senior marketers and customer loyalty veterans, will establish a benchmark for excellence in building lasting connections. Their discerning judgment ensures that only the most extraordinary accomplishments receive the recognition they merit.
33
This year, we have 33 categories available for entry, covering a wide range of engagement and loyalty programs. There are certainly categories that will align perfectly with your outstanding campaigns.
Explore the category details and pinpoint those that best fit your initiatives!
What’s new in 2025?
Best
Global Reach and Impact
Best
Personalisation Strategy
eCommerce
Best Use of
Content Marketing
Best
Customer Experience Strategy
Best
Customer Retention Strategy
Best
Mobile Marketing Strategy
Best Use of
Customer Insights/Data Analytics
Why should you enter?
At MARKETING-INTERACTIVE, we craft our events to offer unparalleled opportunities for all participants to shine brightly. By submitting your entries, you open doors to a world of recognition and growth within the loyalty and engagement sphere. Here’s why participating is a step towards your well-deserved spotlight:
Garner industry-wide acclaim and boost your brand's reputation for your campaigns, teams and company
Showcase your best work, achievements and breakthroughs to our independent, senior brand-side judges and potential future clients
Receive extensive coverage across MARKETING-INTERACTIVE’s media platforms (web, newsletters, social media) pre and post event
Promote your award-winning campaigns to your followers and consumer base
Raise your profile to help attract new business
Remind the industry, current clients, and customers that you are still swinging with the best
Celebrate your business’ triumphs and milestones with your entire company and project teams
Boost team morale, motivation and reward outstanding work
Your hard work deserves recognition. Whether you’re a seasoned player or a rising star, your journey with us is a celebration of commitment and achievement.
Submit your entries by February 5, 2025, and pave the way for your well-deserved moment in the spotlight!
JUDGING CRITERIA
Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions):
Context
%
Strategy
%
Activity
%
Response
%
Panel of judges
Our expert judging panel will be announced soon. Keep an eye on our page for all updates on the judging panel.
If you are interested in joining the judging panel, please contact Selina Kwok at +852 2695 6606 or selinak@lighthouse-media.com.
2024 Panel of judges
Gloria Shiu
Head of Marketing
7-Eleven Hong Kong and Macau
Maria Sit
Director - Customer Engagement, Group Marketing
AIA
Mildred Wong
Director of Brand Development and Field Marketing
Artyzen Hospitality Group
Jeffrey Keung
General Manager - Marketing
BMW Concessionaires (HK)
SPONSORS AND PARTNERS
For bespoke sponsorship packages, please contact us at:
Highlights from previous years
Check out what went down at Loyalty & Engagement Awards from previous year and get ready for an even bigger party in 2025!