#LoyaltyEngagementAwards

THE Loyalty Engagement Awards (NORTH ASIA) Key Dates

SETTING THE BENCHMARK FOR YOUR CUSTOMER-CENTRIC CAMPAIGNS

In this post-pandemic world, there has been a high demand for acquiring and retaining loyal customers, and marketers are using every trick in the book to attract, engage and retain existing customers. Over the past few years, the importance of engaging existing customers has reached an all-time high and has become top-of-mind for every marketer’s tactics, as they all know it is the key to success.

 The Loyalty & Engagement Awards emerged from the need for a platform to recognise and reward the excellence in consumer-centric marketing initiatives that have helped to grow and retain your biggest advocates – your customers.

Now in its fourth year, as we recover from the worst pandemic in recent human history, the Loyalty & Engagement Awards is more relevant than ever.

Judged by an independent expert panel comprised of senior client-side marketers and customer loyalty veterans who have vast experience in the art of engagement, the Loyalty & Engagement Awards sets the benchmark for exceptional achievements in building lasting relationships across the North Asia region.

28

This year, 28 categories are open for entry, covering a diverse scope of vertical engagement and loyalty programmes. Whether you are a large or small company, there will be categories suited to your campaigns! Check out the details of the categories and make a list of the ones that are suitable to your campaigns today.

We wish all entrants the very best of luck with their submissions!

What’s new in 2023?

Best Loyalty Programme Lifestyle, Travel & Entertainment
Best Pandemic Response

Why Enter?

MARKETING-INTERACTIVE prides itself on developing its events to deliver the best possible opportunities to those who take part.

By entering The Loyalty & Engagement Awards you can be part of the industry’s best loyalty experts, and you can have the chance to:

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Showcase your best work to our independent, expert, brand-side judges (and potential future clients and partners)

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Increase credibility and gain industry-wide recognition as a loyalty expert

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Receive extensive coverage across MARKETING-INTERACTIVE's media platforms

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Raise your profile to help attract new business and and reassure current clients that you’re still the best!

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Remind the industry that you are still the best

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Celebrate your successes across your company and project team

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Boost team morale and reward outstanding work

Make sure your hard work doesn’t go unnoticed and your teams get the recognition they deserve!

JUDGING CRITERIA

Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions):

Context

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Describe the problem or challenge the brand faced, competitor landscape, goals, target audience, and context of the challenge. Elaborate on the strategy you were using before and what drove you to do things differently.

Strategy

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Detail the plan devised to address your challenge, elaborate on the key considerations for choosing this over other platforms – timeline, budget, creative and media considerations, etc.

Activity

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Describe how the strategy was executed and communicated to its audience and the rationale behind the chosen dissemination platform(s).

Response

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Provide measurable metrics on the success of your programme in relation to the goals you wanted to achieve – for example, financial improvements/ customer satisfaction improvements/ engagement levels/ membership levels/ interaction and response levels.

Panel of Judges

Our expert judging panel will be announced soon. Keep an eye on our page for all updates on the judging panel.

If you interested in joining the judging panel, please contact Selina Kwok at +852 2695 6606 or selinak@lighthouse-media.com.

Highlights from previous years

Check out what went down at Loyalty & Engagement Awards from previous year and get ready for an even bigger party in 2023!