2023 JUDGE PROFILE
Wee Kee Ng
Shangri-La International Hotel Management
Mr. Wee Kee Ng oversees the growth and development of Shangri-La’s loyalty programme and is responsible to drive growth in customer base, increasing business share from the group’s most valuable customers and leveraging global partnerships to drive awareness and incremental business.
Most recently in Apr 2022, Mr. Ng launched Shangri-La Group’s Shangri-La Circle, Asia’s latest travel lifestyle platform and rewards program that goes beyond a traditional hotel loyalty program.
Shangri-La Circle is a complete transformation of Shangri-La Group’s award-winning Golden Circle loyalty program, and is designed to enrich travel across all consumer touchpoints, including on property, digital & mobile channels, social media content and iconic lifestyle partnerships.
Mr. Ng also led key initiatives such as the group’s first co-brand credit card in China and an industry first alliance with Taj’s Inner Circle loyalty programme.
Mr. Ng has worked in Singapore, Taiwan, USA, UK, and is currently based in Hong Kong.
View Other Judges’ Profile
Iris Lui
Marketing Director
Blackbird Concessionaires
James Bacon
Head of Marketing
BMW Hong Kong Services
Kimberly Hu
Senior Director of Membership & Marketing
Carlyle & Co.
Stanley Tong
Chief Customer Officer
Cigna Worldwide General Insurance Company
Amy Wu
Executive Director, Head of Group Strategic Marketing and Communications
DBS Bank (Hong Kong)
Mark Sage
VP, Loyalty & Member Engagement
DFS Group
Michel Wong
Head of Consumer Communications, Asia
Deliveroo
Iris Yeung
Head of Marketing Hong Kong
Flash Coffee
Pasu Cheung
Head of CRM, Marketing Department
FrieslandCampina
Eric Thain
Director, Customer & Brand
HK Express
Charlotte Ho
Assistant General Manager - Branding & Marketing, Discovery Bay
Hong Kong Resort Co
Vallois Choi
Director of Marketing
Hotel ICON
Marcus Sigurdsson
Group Head of Marketing, Health & Wellness
HSBC Life
Björn Lundberg
Director, CRM
PVH Asia
Julien Rapinat
Client Engagement Director, Asia Pacific
Saint Laurent
Wee Kee Ng
Vice President, Deputy Head of Shangri-La Circle
Shangri-La International Hotel Management
Vanessa Tsang
Global CRM Strategy Lead
Shell
Marietta Li
Head of Strategic Communications, Brand and Customer Insights, Hong Kong and Taiwan Head of Network Partnerships and Strategic Marketing, Foreign Direct Investment Advisory, Hong Kong
UOB
Daisy Wong
Head of Brand and Communication
WeLab Bank
Erik Hohmann
Vice President of Marketing
YesStyle.com