Susanna Yip is the Marketing Director at Inchcape Greater China, spearheading customer-centric transformation initiatives and driving omnichannel growth. With over 20 years of brand-building experience across FMCG, luxury skincare, and automotive industries, she has a proven track record of redefining industries through AI-powered CRM, e-commerce acceleration, and pioneering digital roadmaps that deliver seamless, personalized customer experiences.

A data-driven strategist at heart, Susanna transformed data insights into scalable revenue streams and sustainable competitive advantage. Her leadership bridges cutting-edge technology and brand strategy, ensuring digital innovation not only enhances brand engagement but also delivers measurable business growth.