2025 JUDGE'S PROFILE
Samson Li
General Manager
American Eagle Outfitters
Samson Li has extensive brand management experience in Asia-Pacific, especially in the areas of marketing, sales and retail with leading brands such as L’Oréal, Li & Fung, Levi’s and American Eagle Outfitters.
In Samson’s role as General Manager at American Eagle Outfitters, he steers the development of AE & Aerie business in Hong Kong market. During his 10-year tenure at American Eagle, he is responsible for retail operations, brand marketing and E-commerce – where his expertise have proven to be essential for APAC expansion of the brand.
Samson has dedicated 18 years of his career in the denim industry, in which he has introduced successful brands into APAC markets, and develop them to become top performers in the industry with his strong business acumens.
VIEW OTHER 2025 JUDGES’ PROFILES
Terence So
Head of Marketing (HONG KONG & MACAO)
AirAsia
Samson Li
General Manager
American Eagle Outfitters
Mia Wong
General Manager, Customer Experience
BMW Concessionaires (HK)
Yvonne Leung
Director of Customer Transformation & Growth
Bupa
Ricardo Lo
Head of Cargo Marketing
Cathay Pacific Airways
Jack Tam
General Manager, CRM
Chinachem Group
Patrick Ng
Head of Marketing
City Super
Kim Tse
Assistant General Manager
Dah Chong Hong Holdings
Don Chan
Vice President, Product & Segment Marketing
DBS bank
Yozora Wong
Head of CRM (Global)
DFS Group
Shawn Lam
Brand Director
Dough Bros
Jessica Yeung
Assistant Vice President, F&B Marketing Partnership
Galaxy Entertainment Group
Alexia Chow
Director of Marketing
Hong Kong Ballet
Corinna Kwan
Head of Loyalty Programs and Partnership
Lalamove
Mabel Leung
Head of Marketing, Quick Service Restaurants and Catering Services
Maxim’s Caterers
Jeffery Liu
Marketing Director
Mentholatum (China) Pharmaceutical
Amanda Lee
Assistant General Manager Marketing & Communications
Nan Fung Development
Franklin Law
Marketing Director
Ocean Park Corporation
James Gannaban
Director of Marketing & Communications
Pirata Group
Renee Chan
Customer Experience and Marketing Director
Pizza Hut and PHD Hong Kong and Macau, Jardine Restaurant Group
Jacqueline Choi
Chief Officer, Group Marketing
Prudential plc
Dennis Wu
Director of Marketing
The Hong Kong Philharmonic Society
Elvis Yan
Chief Marketing Officer
United Asia Finance
Amy Yang
Vice President Marketing, APAC & IMEA
VistaJet
Holger Jakobs
Vice President Sales and Marketing
Wharf Hotels Management