2025 JUDGE'S PROFILE

Patrick Ng
Head of Marketing
City Super
Patrick Ng is a seasoned Brand and Experience Strategist with over two decades of experience in FMCG, tech, and customer service. He has helped bring international brands to market while championing authenticity and value creation. His work spans brand storytelling, marketing, and social media, shaping engaging customer experiences that foster loyalty and connection.
Passionate about creativity and community building, Patrick has developed unique characters, tools, and experiences that bridge brands with their audiences. Whether crafting strategies for global markets or curating meaningful local interactions, he prioritizes authenticity and purpose in every initiative.
VIEW OTHER 2025 JUDGES’ PROFILES

Terence So
Head of Marketing (HONG KONG & MACAO)
AirAsia

Samson Li
General Manager
American Eagle Outfitters

Mia Wong
General Manager, Customer Experience
BMW Concessionaires (HK)

Yvonne Leung
Director of Customer Transformation & Growth
Bupa

Ricardo Lo
Head of Cargo Marketing
Cathay Pacific Airways

Jack Tam
General Manager, CRM
Chinachem Group

Patrick Ng
Head of Marketing
City Super

Kim Tse
Assistant General Manager
Dah Chong Hong Holdings

Don Chan
Vice President, Product & Segment Marketing
DBS bank

Yozora Wong
Head of CRM (Global)
DFS Group

Shawn Lam
Brand Director
Dough Bros

Jessica Yeung
Assistant Vice President, F&B Marketing Partnership
Galaxy Entertainment Group

Alexia Chow
Director of Marketing
Hong Kong Ballet

Corinna Kwan
Head of Loyalty Programs and Partnership
Lalamove

Mabel Leung
Head of Marketing, Quick Service Restaurants and Catering Services
Maxim’s Caterers

Jeffery Liu
Marketing Director
Mentholatum (China) Pharmaceutical

Amanda Lee
Assistant General Manager Marketing & Communications
Nan Fung Development

Franklin Law
Marketing Director
Ocean Park Corporation

James Gannaban
Director of Marketing & Communications
Pirata Group

Renee Chan
Customer Experience and Marketing Director
Pizza Hut and PHD Hong Kong and Macau, Jardine Restaurant Group

Jacqueline Choi
Chief Officer, Group Marketing
Prudential plc

Dennis Wu
Director of Marketing
The Hong Kong Philharmonic Society

Elvis Yan
Chief Marketing Officer
United Asia Finance

Amy Yang
Vice President Marketing, APAC & IMEA
VistaJet

Holger Jakobs
Vice President Sales and Marketing
Wharf Hotels Management