2023 JUDGE PROFILE

Pasu Cheung

Head of CRM

FrieslandCampina

Pasu Cheung is a seasoned CRM professional with more than 16 years of experience. He has extensive experience in developing data-driven customer journey strategies, including Member Acquisition, Engagement and communication with personalization via Omnichannel, New User Acquisition and Loyalty Program.

Prior to joining FrieslandCampina, Pasu has held all-round CRM experience in retail, travel and FMCG industries, helping world-leading brands like Mead Johnson, Durex develop and implement eCRM transformation and customer analytics strategy to improve customer experience and conversion at scale.

View Other Judges’ Profile

Iris Lui

Iris Lui

Marketing Director

Blackbird Concessionaires

James Bacon

James Bacon

Head of Marketing

BMW Hong Kong Services

Kimberly Hu

Kimberly Hu

Senior Director of Membership & Marketing

Carlyle & Co.

Stanley Tong

Stanley Tong

Chief Customer Officer

Cigna Worldwide General Insurance Company

Amy Wu

Amy Wu

Executive Director, Head of Group Strategic Marketing and Communications

DBS Bank (Hong Kong)

Mark Sage

Mark Sage

VP, Loyalty & Member Engagement

DFS Group

Michel Wong

Michel Wong

Head of Consumer Communications, Asia

Deliveroo

Iris Yeung

Iris Yeung

Head of Marketing Hong Kong

Flash Coffee

Pasu Cheung

Pasu Cheung

Head of CRM, Marketing Department

FrieslandCampina 

Eric Thain

Eric Thain

Director, Customer & Brand

HK Express 

Charlotte Ho

Charlotte Ho

Assistant General Manager - Branding & Marketing, Discovery Bay

Hong Kong Resort Co

Vallois Choi

Vallois Choi

Director of Marketing

Hotel ICON

Marcus Sigurdsson

Marcus Sigurdsson

Group Head of Marketing, Health & Wellness

HSBC Life

Björn Lundberg

Björn Lundberg

Director, CRM

PVH Asia

Julien Rapinat

Julien Rapinat

Client Engagement Director, Asia Pacific

Saint Laurent

Wee Kee Ng

Wee Kee Ng

Vice President, Deputy Head of Shangri-La Circle

Shangri-La International Hotel Management

Vanessa Tsang

Vanessa Tsang

Global CRM Strategy Lead

Shell

Marietta Li

Marietta Li

Head of Strategic Communications, Brand and Customer Insights, Hong Kong and Taiwan Head of Network Partnerships and Strategic Marketing, Foreign Direct Investment Advisory, Hong Kong

UOB

Daisy Wong

Daisy Wong

Head of Brand and Communication

WeLab Bank

Erik Hohmann

Erik Hohmann

Vice President of Marketing

YesStyle.com