2023 JUDGE PROFILE

Pasu Cheung
FrieslandCampina
Pasu Cheung is a seasoned CRM professional with more than 16 years of experience. He has extensive experience in developing data-driven customer journey strategies, including Member Acquisition, Engagement and communication with personalization via Omnichannel, New User Acquisition and Loyalty Program.
Prior to joining FrieslandCampina, Pasu has held all-round CRM experience in retail, travel and FMCG industries, helping world-leading brands like Mead Johnson, Durex develop and implement eCRM transformation and customer analytics strategy to improve customer experience and conversion at scale.
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Iris Lui
Marketing Director
Blackbird Concessionaires

James Bacon
Head of Marketing
BMW Hong Kong Services

Kimberly Hu
Senior Director of Membership & Marketing
Carlyle & Co.

Stanley Tong
Chief Customer Officer
Cigna Worldwide General Insurance Company

Amy Wu
Executive Director, Head of Group Strategic Marketing and Communications
DBS Bank (Hong Kong)

Mark Sage
VP, Loyalty & Member Engagement
DFS Group

Michel Wong
Head of Consumer Communications, Asia
Deliveroo

Iris Yeung
Head of Marketing Hong Kong
Flash Coffee

Pasu Cheung
Head of CRM, Marketing Department
FrieslandCampina

Eric Thain
Director, Customer & Brand
HK Express

Charlotte Ho
Assistant General Manager - Branding & Marketing, Discovery Bay
Hong Kong Resort Co

Vallois Choi
Director of Marketing
Hotel ICON

Marcus Sigurdsson
Group Head of Marketing, Health & Wellness
HSBC Life

Björn Lundberg
Director, CRM
PVH Asia

Julien Rapinat
Client Engagement Director, Asia Pacific
Saint Laurent

Wee Kee Ng
Vice President, Deputy Head of Shangri-La Circle
Shangri-La International Hotel Management

Vanessa Tsang
Global CRM Strategy Lead
Shell

Marietta Li
Head of Strategic Communications, Brand and Customer Insights, Hong Kong and Taiwan Head of Network Partnerships and Strategic Marketing, Foreign Direct Investment Advisory, Hong Kong
UOB

Daisy Wong
Head of Brand and Communication
WeLab Bank

Erik Hohmann
Vice President of Marketing
YesStyle.com