Mia Wong is currently the General Manager of Customer Experience for BMW and MINI Hong Kong and Macau. A graduate from The London School of Economics with a Master’s degree in Decision Science, Mia uses her 20 years of experience in global market research to specialize in customer loyalty and experience.

She has worked with many leading global brands with a special focus in the luxury, motor and hospitality sectors. With an international background, Mia has studied and worked in the United Kingdom and Asia and utilizes a unique approach to gaining insights and enhancing business performance by applying quantitative analysis, modelling and behavioural methods.