2025 JUDGE'S PROFILE
Mia Wong
General Manager, Customer Experience
BMW Concessionaires (HK)
Mia Wong is the General Manager of Customer Experience for BMW Concessionaires HK Limited. She holds a Master’s degree in Decision Science from The London School of Economics and has over 20 years of global research experience, specialising in customer loyalty and experience.
Throughout her career, Mia has worked closely with leading global brands, particularly in the luxury, automotive, and hospitality sectors. She combines data-driven strategies with customer-centric innovations to elevate customer engagement and foster long-term loyalty.
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