2026 JUDGE'S PROFILE
Kiko Wong
Associate Marketing Director
Lee Kum Kee (Hong Kong)
Kiko Wong has always aspired to be an “intrapreneur,” channelling entrepreneurial approaches into traditional industries to foster innovation and growth. In his current role as Associate Marketing Director at Lee Kum Kee, he is spearheading food category expansion, regional business development while leading digital transformation to deliver superior Asian culinary experiences.
Prior to Lee Kum Kee, he worked on new business models across diverse sectors—including Health, Beauty and Personal Care—driving transformative change and brand rejuvenation as Brand & Commercial Director at P&G. He looks forward to gaining insights from submissions and exploring partnerships to advance his intrapreneurial journey.
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