Karen Tam is a seasoned marketing professional with more than 30 years of experience, having worked with top agency Ogilvy & Mather and major brands such as Standard Chartered Bank and American Express. Currently, Karen is Assistant General Manager (Strategic Marketing) for the Wharf Estates, in charge of overseas communications for the group’s shopping mall portfolio.

Karen joined the Wharf Group in 1993 and was initially responsible for the launch of Times Square. In 1997, Karen had the additional responsibility of overseeing Harbour City and embraced this unique challenge to promote two malls concurrently over the course of five years. From 2001 onward, Karen fully transitioned her efforts to focus solely on overseeing Harbour City.

Under her leadership, Harbour City cemented its positioning as a pioneer across the spectrum of marketing and communications from digital and social media to experiential, festival and tourism marketing. The mall was among the first businesses in Hong Kong to set up an official account on Facebook in 2009, and later was the very first to do so on major Chinese platforms Sina Weibo and WeChat. It also has an impressive roster of iconic experiential campaigns under its belt including Hong Kong’s first maritime art exhibition “Rubber Duck Hong Kong Tour – Spreading Joy Around the World”, which nabbed more than 30 industry awards globally.

Personally, Karen is recognized as an industry leader serving as Vice Chairman of the Hong Kong Advertisers Association and Vice Chairman of the HKMA Digital Marketing Community. She was also named LinkedIn Power Profile in Hong Kong marketing for 2017 and 2018. Follow her via Facebook @karentamkarying, Instagram & Twitter @bridgeways or LinkedIn (linkedin.com/in/karentamkarying).