Karen Lau is a seasoned Marketing and Corporate Communications leader with two decades of experience across Hong Kong and Mainland China. Highly regarded for her expertise in B2B marketing within global professional services and commercial real estate, she has held senior roles at the world’s leading real estate services firm, top international PR agencies, and a Big Four professional services organization.

As Head of Marketing & Communications for CBRE Hong Kong, Karen drives the firm’s brand, marketing strategy, media relations, digital and social presence, client engagement events, internal communications, crisis management and employer brand agenda. Her career spans leadership roles at Deloitte China, Heidrick & Struggles, and Edelman Public Relations, where she has built a strong track record in elevating brand reputation, delivering integrated campaigns, and shaping impactful communication strategies across diverse markets.