Finalists
1. Best Eco-Loyalty Initiative
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AS Watson MoneyBack Let’s Go Green Agency: SOCIETY |
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China Guangfa Bank CGB Car-Owner Card benefit program Agency: Mastercard |
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Chinachem Group CCG Hearts CCG Hearts Agency: Ogilvy |
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Cityplaza Hong Kong Cityplaza x Disney Grow with LOVE Agencies: MakeItLoud, Boxing Promotions |
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Hong Kong Housing Society Community ESG Programme |
2. Best Short-Term Loyalty Initiative
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American Express Irreplaceable Memories Agencies: UM HK, Ogilvy PR |
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Cathay Blink To Earn Agency: Leo Burnett |
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Circle K Convenience Store (HK) Circle K 16°C Chilled Beverage Fridge Online Game Campaign Agency: ESDlife |
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yuu Rewards Ready, Set, Grab JETSO Deals! Agencies: de goose, Kids & Dogs, Kitchen, PHD |
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Shell Shell GO+ Campaign Agency: Dentsu Creative |
3. Best AI-Powered Engagement Campaign
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7-Eleven Hong Kong 7-SELECT Explore the 7-SELECT Foodie-verse. Anytime Anywhere. Agencies: PHD Hong Kong, SO DON’T BORE, Serif, Kids & Dogs |
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Bupa (Asia) Blua Health Blua Health: A One-stop AI-powered App for Health Agency: DigiSalad |
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Danone Nutricia Early Life Nutrition (Hong Kong) Aptamil Transformative Edu-tainment C-Section Pregnancy CRM Ecosystem Agency: PRIZM Group |
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Inchcape Toyota AI Smart Quote-to-Deal Assistant Agency: OMO |
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DFI Retail Group Mannings Mannings Double 11 campaign Agency: Appier |
4. Best Engagement Campaign – Mass Audience
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AXA China Region Insurance Company AXA Hong Kong & Macau AXA BetterMe Weekend (2023) |
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Cathay Go Miles Further Agency: Leo Burnett |
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Cityplaza Hong Kong Cityplaza x Disney Grow with LOVE Agencies: MakeItLoud, Boxing Promotions |
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yuu Rewards Ready, Set, Grab JETSO Deals! Agencies: de goose, Kids & Dogs, Kitchen, PHD |
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Sino Group Sino Malls Christmas Car Boot Market @China Hong Kong City |
5. Best Engagement Campaign – Specific Audience
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Cityplaza Hong Kong Cityplaza x Hot Toys: The Flash Speed Force Quest Agency: Boxing Promotions |
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Danone Nutricia Early Life Nutrition (Hong Kong) Aptamil Transformative Edu-tainment C-Section Pregnancy CRM Ecosystem Agency: PRIZM Group |
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ExxonMobil Hong Kong Esso Supreme Experiences at Esso Agency: DDB Group Hong Kong |
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Hong Kong Youth Arts Foundation Standard Chartered Arts in the Park 2023 Agency: The Chance Communications |
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Olympian City Sino Malls NBA SUMMER BASE Agencies: Neonet, MGV |
6. Best Loyalty Campaign – Launch/Rebranding
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AIA International, OpenRice AIA Hong Kong, OpenRice AIA points x OpenRice Agency:The Bread Digital |
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ExxonMobil Hong Kong Esso Supreme Experiences at Esso Agency: DDB Group Hong Kong |
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Link Asset Management Link Up Link Up Grand Launch |
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Pacific Coffee Hong Kong True Frictionless O2O2O App Experience and Loyalty Ecosystem Agency: PRIZM Group |
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SmarTone Mobile Communications SmarTone CARE SmarTone Care CRM App – Live Smart, Spend Smart! Agency: DigiSalad |
8. Best Loyalty Programme – Finance & Insurance
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AIA International, OpenRice AIA Hong Kong, OpenRice AIA Points x OpenRice Agency: The Bread Digital |
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American Express Irreplaceable Memories Agencies: UM HK, Ogilvy PR |
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AXA Hong Kong & Macau From Insight to Actions – Proactive communication for a better CX |
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Industrial and Commercial Bank of China ICBC woman card Agency: Mastercard |
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Mastercard End to End Travel Recovery Service |
9. Best Loyalty Programme – Food & Beverage
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7-Eleven Hong Kong 7-SELECT Explore the 7-SELECT Foodie-verse. Anytime Anywhere. Agencies: PHD Hong Kong, SO DON’T BORE, Serif, Kids & Dogs |
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AS Watson Group (HK) Watsons Water Watsons Water x Edan, Ian, Jer@MIRROR 120th Anniversary Campaign Agency: ESDlife |
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Café de Coral Club 100 Walk For Rewards Agencies: Omakase Advertising, GBA |
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McDonald’s Hong Kong McCafe at All Stores Agency: OMD Hong Kong |
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Pacific Coffee Hong Kong True Frictionless O2O2O App Experience and Loyalty Ecosystem Agency: PRIZM Group |
10. Best Loyalty Programme – Lifestyle & Entertainment
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AIA International, OpenRice AIA Hong Kong, OpenRice AIA Points x OpenRice Agency: The Bread Digital |
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MTR Corporation MTR An evolution from MTR Mobile Agency: Cheil Hong Kong |
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Olympian City Sino Malls NBA SUMMER BASE Agencies: Neonet , MGV |
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SmarTone Mobile Communications SmarTone CARE SmarTone Care CRM App – Live Smart, Spend Smart! Agency: DigiSalad |
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Urban Renewal Authority, Sino Land Sino Malls “KIDS DREAM BIG! My Dream Job Expo” by Citywalk Agency: Busyart.hk |
11. Best Loyalty Programme – Travel & Hospitality
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Cathay Go Miles Further Agency: Leo Burnett |
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Cheung Chau Culture Company Cheung Chau Cinema Cheung Chau Cinema Multicultural Park Agencies: Metro Broadcast, Above The Line |
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HKT The Club One-Stop Destination for Everything Travel |
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Mastercard End to End Travel Recovery Service |
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Regal Hotels International Regal Club Agency: Deloitte |
12. Best Loyalty Programme – Retail
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Cityplaza Hong Kong Cityplaza x Disney Grow with LOVE Agencies: MakeItLoud, Boxing Promotions |
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yuu Rewards expanding yuu-niverse Agencies: de goose, Kids & Dogs, Kitchen, PHD |
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ExxonMobil Hong Kong Esso Supreme Experiences at Esso Agency: DDB Group Hong Kong |
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MTR Corporation MTR An evolution from MTR Mobile Agency: Cheil Hong Kong |
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Urban Renewal Authority, Sino Land Sino Malls “KIDS DREAM BIG! My Dream Job Expo” by Citywalk Agency: Busyart.hk |
13. Best Membership Programme
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American Express Irreplaceable Memories Agencies: UM HK, Ogilvy PR |
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Cathay Go Miles Further Agency: Leo Burnett |
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Pacific Coffee Hong Kong True Frictionless O2O2O App Experience and Loyalty Ecosystem Agency: PRIZM Group |
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Swire Properties Management Pacific Place above Loyalty Programme |
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Swire Resources Columbia MT100 |
14. Best Partnership Loyalty Campaign
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AIA International, OpenRice AIA Hong Kong, OpenRice AIA Points x OpenRice Agency: The Bread Digital |
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HKT The Club Earn Your Health Rewards |
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Olympian City Sino Malls NBA SUMMER BASE Agencies: Neonet , MGV |
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Sino Group S⁺ REWARDS AlipayHK, AlipayCN “S⁺ REWARDS” Mini App Launch |
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Standard Chartered Bank Earn by Banking Agency: Leo Burnett Hong Kong |
15. Best Omni-Channel Strategy
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Danone Nutricia Early Life Nutrition (Hong Kong) Aptamil Transformative Edu-tainment C-Section Pregnancy CRM Ecosystem Agency: PRIZM Group |
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LBuy LBuy Flagship Online-Merge-Offline Launch Agencies: OMO |
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Pacific Coffee Hong Kong True Frictionless O2O2O App Experience and Loyalty Ecosystem Agency: PRIZM Group |
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Standard Chartered Bank Frozen Campaign Agency: Leo Burnett Hong Kong |
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DFI Retail Group Mannings Customer-driven Omni Channel Optimization Campaign Agency: Appier |
16. Best Acquisition Strategy
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AXA China Region Insurance Company JoyAhead Immediate Annuity Plan Advertising Campaign Agency: Publicis Hong Kong |
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Bupa (Asia) Blua Health Blua Health: A One-stop AI-powered App for Health Agency: DigiSalad |
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Danone Nutricia Early Life Nutrition (Hong Kong) Aptamil Transformative Edu-tainment C-Section Pregnancy CRM Ecosystem Agency: PRIZM Group |
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SmarTone Mobile Communications SmarTone CARE SmarTone Care CRM App – Live Smart, Spend Smart! Agency: DigiSalad |
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Standard Chartered Bank Earn by Banking Agency: Leo Burnett Hong Kong |
17. Best CRM Strategy
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Bupa (Asia) Blua Health Blua Health: A One-stop AI-powered App for Health Agency: DigiSalad |
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Danone Nutricia Early Life Nutrition (Hong Kong) Aptamil Transformative Edu-tainment C-Section Pregnancy CRM Ecosystem Agency: PRIZM Group |
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DFS Group DFS CIRCLE DFS CIRCLE: Transforming a Loyalty Program in Travel Retail Agencies: BETC, Merkle |
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Pacific Coffee Hong Kong True Frictionless O2O2O App Experience and Loyalty Ecosystem Agency: PRIZM Group |
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SmarTone Mobile Communications SmarTone CARE SmarTone Care CRM App – Live Smart, Spend Smart! Agency: DigiSalad |
18. Best Customer Engagement Strategy
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AXA China Region Insurance Company AXA Hong Kong & Macau General Insurance Summer Campaign 2023 Agencies: Hardchi Creative, Starcom |
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Chinachem Group CCG Hearts CCG Hearts Agency: Ogilvy |
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Cityplaza Hong Kong Cityplaza x Disney Grow with LOVE Agencies: MakeItLoud, Boxing Promotions |
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Danone Nutricia Early Life Nutrition (Hong Kong) Aptamil Transformative Edu-tainment C-Section Pregnancy CRM Ecosystem Agency: PRIZM Group |
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MTR Corporation MTR An evolution from MTR Mobile Agency: Cheil Hong Kong |
19. Best CX/UX Strategy
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AXA Hong Kong & Macau From Insight to Actions – Go the Extra Mile for our Customers |
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Bupa (Asia) Blua Health Blua Health: A One-stop AI-powered App for Health Agency: DigiSalad |
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Circle K Convenience Store (HK) Circle K 16°C Chilled Beverage Fridge Online Game Campaign Agency: ESDlife |
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Hopewell Holdings Hopewell Club Hopewell Club: All Your Malls in One App Agency: DigiSalad |
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SmarTone Mobile Communications SmarTone CARE SmarTone Care CRM App – Live Smart, Spend Smart! Agency: DigiSalad |
20. Best Social Media Strategy
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American Express Irreplaceable Memories Agencies: UM HK, Ogilvy PR |
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AXA China Region Insurance Company AXA Hong Kong & Macau General Insurance Summer Campaign 2023 Agencies: Hardchi Creative, Starcom |
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Danone Nutricia Early Life Nutrition (Hong Kong) Aptamil Transformative Edu-tainment C-Section Pregnancy CRM Ecosystem Agency: PRIZM Group |
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FORTRESS Hong Kong FASE FASE brand launch campaign 2023 Agency: Naughty Things Creative |
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Standard Chartered Bank Frozen Campaign Agency: Leo Burnett Hong Kong |
21. Best Use of Contests/Promotions
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Bupa (Asia) Blua Health Blua Health: A One-stop AI-powered App for Health Agency: DigiSalad |
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Danone Nutricia Early Life Nutrition (Hong Kong) Aptamil Transformative Edu-tainment C-Section Pregnancy CRM Ecosystem Agency: PRIZM Group |
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yuu Rewards Ready, Set, Grab JETSO Deals! Agencies: de goose, Kids & Dogs, Kitchen, PHD |
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Lee Gardens | Hysan Development Company Lee Gardens Skateboard Fest 2023 Agency: OM Events & Communications |
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Olympian City Sino Malls NBA SUMMER BASE Agencies: Neonet , MGV |
22. Best Use of Corporate Social Responsibility
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AS Watson MoneyBack Let’s Go Green Agency: SOCIETY |
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China Guangfa Bank CGB Car-Owner Card benefit program Agency: Mastercard |
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Cityplaza Hong Kong Cityplaza x Disney Grow with LOVE Agencies: MakeItLoud, Boxing Promotions |
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Easy Mobile Logistics Hong Kong (Lalamove) Lalamove Rewards Making a Pawfect Move Agency: Eber Pte. |
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McDonald’s Hong Kong Little Big Acts Agency: OMD Hong Kong |
23. Best Use of Customer Data Analytics
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American Express Irreplaceable Memories Agencies: UM HK, Ogilvy PR |
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Danone Nutricia Early Life Nutrition (Hong Kong) Aptamil Transformative Edu-tainment C-Section Pregnancy CRM Ecosystem Agency: PRIZM Group |
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HK Express Airways HK Express Leveraging GenAI Powered Insights to Drive Flight Ancillary Product Uptake and Customer Delight |
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LBuy LBuy Flagship Online-Merge-Offline Launch Agency: OMO |
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Shiseido Hong Kong Shiseido, Clé de Peau Beauté , IPSA, NARS CRM Analytics driven Campaigns Agency: Accenture Services Private |
24. Best Use of Experiential Marketing
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Cityplaza Hong Kong Cityplaza x Miffy The Year of Blossoms Agencies: Pro-Inzight, DDPR |
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ExxonMobil Hong Kong Esso Supreme Experiences at Esso Agency: DDB Group Hong Kong |
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Lee Tung Avenue THE WISHING STARS |
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The Mills SMILEYWORLD at The Mills – Unlocking the Happiness Agency: EDITECTURE, Good Work Collective |
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Urban Renewal Authority, Sino Land Sino Malls “KIDS DREAM BIG! My Dream Job Expo” by Citywalk Agency: Busyart.hk |
25. Best Use of Gamification
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Circle K Convenience Store (HK) Circle K 16°C Chilled Beverage Fridge Online Game Campaign Agency: ESDlife |
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yuu Rewards Ready, Set, Grab JETSO Deals! Agencies: de goose, Kids & Dogs, Kitchen, PHD |
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HSBC Life (International) HSBC Life HSBC Life Well+ |
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Olympian City Sino Malls NBA SUMMER BASE Agencies: Neonet , MGV |
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Citygate Outlets Swire Properties Smurfs Up Christmas Agency: Rabbit Studio |
26. Best Use of Influencers
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American Express Irreplaceable Memories Agencies: UM HK, Ogilvy PR |
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AXA General Insurance Hong Kong AXA Hong Kong & Macau General Insurance Summer Campaign 2023 Agencies: Hardchi Creative, Starco |
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Link Asset Management Link Up Link Up Grand Launch |
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McDonald’s Hong Kong Raise Your Arches Agency: OMD Hong Kong |
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Moët Hennessy Diageo Hong Kong The Singleton Discover True Richness Wave 3 Agency: On Air Collective |
27. Best Use of MarTech
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American Express Irreplaceable Memories Agencies: UM HK, Ogilvy PR |
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HKT The Club Club Box Quest for Rewards |
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McDonald’s Hong Kong Chicken McNuggets 40th Anniversary Agency: OMD Hong Kong |
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MTR Corporation MTR An evolution from MTR Mobile Agency: Cheil Hong Kong |
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Pacific Coffee Hong Kong True Frictionless O2O2O App Experience and Loyalty Ecosystem Agency: PRIZM Group |
28. Best Use of Mobile
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Bupa (Asia) Blua Health Blua Health: A One-stop AI-powered App for Health Agency: DigiSalad |
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Chinachem Group CCG Hearts Agency: EY |
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MegaBox Development MegaBox App Revamp |
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MTR Corporation MTR An evolution from MTR Mobile Agency: Cheil Hong Kong |
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SmarTone Mobile Communications SmarTone CARE SmarTone Care CRM App – Live Smart, Spend Smart! Agency: DigiSalad |
29. Best Use of Rewards & Incentives
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AIA International, OpenRice AIA Hong Kong, OpenRice AIA Points x OpenRice Agency: The Bread Digital |
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Circle K Convenience Store (HK) Circle K 16°C Chilled Beverage Fridge Online Game Campaign Agency: ESDlife |
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ExxonMobil Hong Kong Esso Supreme Experiences at Esso Agency: DDB Group Hong Kong |
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HKT The Club Earn Your Health Rewards |
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MTR Corporation MTR An evolution from MTR Mobile Agency: Cheil Hong Kong |
30. Best Use of User-Generated Content
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Chinachem Group One Beat, One World: Connecting Through the Drum Agency: DataMetas |
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Cityplaza Hong Kong Cityplaza x Miffy The Year of Blossoms Agencies: Pro-Inzight, DDPR |
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DBS Hong Kong Live more, Bank less Campaign 2023 Agency: Narrow Door |
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McDonald’s Hong Kong Raise Your Arches Agency: OMD Hong Kong |
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Standard Chartered Bank Frozen Campaign Agency: Leo Burnett Hong Kong |