2023 JUDGE PROFILE

Eric Thain

HK Express

Eric Thain is the Director, Customer & Brand for HK Express, overseeing all aspects of customer experience, brand, marketing, digital, social media, PR & CRM for HK Express. As a modern chief marketer, he has led the efforts across the whole corporation in accelerating the pace of change in response to evolving consumer behaviour, with a wide range of potential new priorities, including shaping the company’s public profile, managing complexity, and building new capabilities.

Eric is an agile, experienced and proven entrepreneurial-driven leader with a proven track record in managing profitable businesses, business transformation and innovation in the connected age, including reshaping operation and business models, new supportive technology and talent strategies.

Eric sits on the Board of Advisors in various Marketing Associations, advising issues that affect the marketing industry. Eric is a recipient of numerous personal & team awards in marketing, including APAC Brand Communicator of The Year & ‘100 Smartest Digital Marketing Leaders’ by the World Digital Marketing Congress. He is also Chair of the Artificial Intelligence Society of Hong Kong, pushing the role & integration of AI in the modern brand space.

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