Submitting your entries for The Loyalty & Engagement Awards is simple and completely online. The entry submission deadline is 13 February 2026 (Fri) at 6pm..

To ensure that your entries are submitted successfully and are given the attention they deserve, here are a few items to take note of when preparing your entries.

• Firstly, download and read the Entry Guidelines. This will guide you through the submission process. Follow the instructions and specific category requirements to ensure your entries are submitted successfully.
• Please download and use the Core Submission Template provided to prepare your Entry Submission Document without altering/deleting the words in the header, 30% of marks will be deducted otherwise.
• We encourage you to read the Top 10 Tips for entering to help you craft a successful submission.
• All entries, supporting documents, and required items can be submitted via the “I’m Ready to Enter” link at the bottom of this page.
• Entrants are strongly encouraged to gather all entry materials, such as photos, videos, and charts, before starting the entry process.
• Please ensure that all details you enter into the Entry Details are CONSISTENT with the details on the Core Submission Document you upload.
• Upon submission deadline, all entry details, including company names, credits and so on, are FINAL and CANNOT be changed and / or transferred to another party.
• Please include an event photo or image that represents your entry in your submission that can be used on all marketing material, on the screen on the night of the awards, and in the magazine etc.

Friday 13 February 2026, 6:00 pm.

Each entry will be judged within its own context and on its own merits giving an even playing field to large and small companies and campaigns. Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions):

CONTEXT 10% ( Max. 500 words )
Describe the problem or challenge the brand faced, competitor landscape, goals, target audience, and context of the challenge. Elaborate on the strategy you were using before and what drove you to do things differently.

STRATEGY 35% ( Max. 1,000 words )
Detail the plan devised to address your challenge, and elaborate on the key considerations for choosing this over other platforms – timeline, budget, creative and media considerations, etc.

ACTIVITY 35% ( Max. 1,000 words )
Describe how the strategy was executed and communicated to its audience and the rationale behind the chosen dissemination platform(s).

RESPONSE 20% ( Max. 500 words )
Provide measurable metrics on the success of your programme in relation to the goals you wanted to achieve – for example, financial improvements/ customer satisfaction improvements/ engagement levels/ membership levels/ interaction and response levels.

• All work, campaigns or initiatives must have been conceptualised and carried out in North Asia* for their market. Work can be created and delivered for a wider regional market but the audience must still include the eligible regions & countries and the featured results should outline the specific achievements of the campaign(s).
• All campaigns and initiatives must have been launched or active between the eligibility period of 1 January 2025– 31 December 2025 with demonstrable results achieved during this period.
• Entrants may submit the same work/campaigns/initiatives into multiple categories or different works/campaigns/initiatives into one category. This is no limit to the number of entries an entrant may submit. However, when submitting multiple entries, entrants must tailor their individual submissions accordingly and outline how they suit the specific category at hand.

* Eligible regions & countries including China, Hong Kong SAR, Japan, Korea, Macau and Taiwan.

Entry Fee:
HK$1,980 per entry

Payment Methods:
Credit card (Visa, MasterCard, AMEX).
Cheques and bank transfers welcome for any amounts over HK$10,000.

* All entry fees are non-refundable. Trophy is not included in the entry fees.

• All entry fees are non-refundable.
• Entries will not be considered for judging if payment is not received within five working days of being invoiced if the invoice is required before payment.
• By submitting the entry, the entrants guarantee that all the works/information submitted are TRUE and ACCURATE. MARKETING-INTERACTIVE reserves the right to verify any information submitted in the entry.
• Upon submission deadline, all details on the entry submission form, including company names, credits and so on, are FINAL and CANNOT be changed and/or transferred to another party. Any changes made after submission will be charged 10% of the submission fee.
• Should your entry be shortlisted, your entry details found on the online registration site will be reflected on the website, trophy (presented on the awards night, should you win) and/or any other awards-related materials.Also, please ensure that all details are submitted in ENGLISH only.
• The judges’ decisions are final.
• Without prior notice, MARKETING-INTERACTIVE reserves the right to merge categories or dissolve any categories should it be deemed necessary. Should a category or categories be dissolved, entries in that category/categories will be notified.
• Finalists need to be present at the awards gala dinner in order to receive their trophy(ies) in case they win.
• Please refer to the full terms & conditions in the Entry Guidelines.
• Lighthouse Independent Media Ltd reserves the right, without prejudice, to remove entries from being judged, should the company submitting their entries have a history of non-payment and payment arrears.

• The entrant agrees that MARKETING-INTERACTIVE or Lighthouse Independent Media will not accept responsibility for errors or omissions reproduced in the presentation of The Loyalty & Engagement Awards, in MARKETING-INTERACTIVE, or for work lost or corrupted under any circumstances.
• Any information or content intended for judging purposes only and NOT for republishing must be clearly indicated in red font or highlighted in red. Such information and content will not be shared in any way and privy for the judging panel who will also maintain strict confidentiality.
• The entrant otherwise grants MARKETING-INTERACTIVE permission to show material from the entries at the awards presentation, on its media platforms, in the magazine and at such times as deemed appropriate.
• Any invalid or incomplete submissions will be subject to a penalty deduction of your total score or a chance of disqualification.
• The decisions of MARKETING-INTERACTIVE in all matters relating to The Loyalty & Engagement Awards shall be final and binding.
• All judges are bound by a non-disclosure agreement covering confidentiality, conflicts of interest, and contact with entrants. To ensure a fair result, judges will not have access to entries submitted by their own organisation or that of their competitors.
• The decisions of MARKETING-INTERACTIVE in all matters relating to The Loyalty & Engagement Awards shall be final and binding.

From selecting the right category for your award-winning campaign to crafting a compelling entry, our expert team is here to support you every step of the way. We’re dedicated to guiding you through the entire awards journey with confidence, giving you the best possible chance to stand out and secure the win.