Submitting your entries for The Loyalty & Engagement Awards is simple and completely online. The entry submission deadline is 5 February 2025 (Wed) at 6pm.

To ensure that your entries are submitted successfully and are given the attention they deserve, here are a few items to take note of when preparing your entries.

• Firstly, download and read the Entry Guidelines. This will guide you through the submission process. Follow the instructions and specific category requirements to ensure your entries are submitted successfully.
• Please download and use the Core Submission Template provided to prepare your Entry Submission Document without altering/deleting the words in the header, 30% of marks will be deducted otherwise.
• We encourage you to read the Top 10 Tips for entering to help you craft a successful submission.
• All entries, supporting documents, and required items can be submitted via the “I’m Ready to Enter” link at the bottom of this page.
• Entrants are strongly encouraged to gather all entry materials, such as photos, videos, and charts, before starting the entry process.
• Please ensure that all details you enter into the Entry Details are CONSISTENT with the details on the Core Submission Document you upload.
• Upon submission deadline, all entry details, including company names, credits and so on, are FINAL and CANNOT be changed and / or transferred to another party.
• Please include an event photo or image that represents your entry in your submission that can be used on all marketing material, on the screen on the night of the awards, and in the magazine etc.

Wednesday 5 February 2025, 6:00 pm.

Your entry will be judged fairly and objectively, irrespective of budget, scale or resource. Each entry will be judged within its own context and on its own merits giving an even playing field to large and small companies and campaigns. Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions):

• Context (10%)
  Describe the problem or challenge the brand faced, competitor landscape, goals, target audience, and context of the challenge. Elaborate on the strategy you were using before and what drove you to do things differently.
• Strategy (35%)
  Detail the plan devised to address your challenge, elaborate on the key considerations for choosing this over other platforms – timeline, budget, creative and media considerations, etc.
• Activity (35%)
  Describe how the strategy was executed and communicated to its audience and the rationale behind the chosen dissemination platform(s).
• Response (20%)
  Provide measurable metrics on the success of your programme in relation to the goals you wanted to achieve – for example, financial improvements/ customer satisfaction improvements/ engagement levels/ membership levels/ interaction and response levels.

• • All categories are open to any client organisations and brands based in North Asia regions; however marketing agencies, media agencies, PR firms and service providers can submit the entries on behalf of their client.

  • Agencies who submit entries on behalf of clients should seek permission before submitting to avoid the duplication of entries.

  • All work, campaigns or initiatives must have been conceptualised and carried out in *North Asia, or for a single, regional and / or global market that includes at least one of the regions in the specified regions.

  • All works, campaigns or initiatives must have been launched or active between the eligibility period of 1 January 2024 – 31 December 2024 with demonstrable results achieved during this period. Initiatives or strategies developed and implemented prior to this period are also eligible, provided the impact / results were measured during the eligibility period. Please note that works submitted for previous Loyalty & Engagement Awards cannot be resubmitted for this year’s event.

  • Entrants may submit the same work/campaigns/initiatives into multiple categories or different works/campaigns/initiatives into one category. This is no limit to the number of entries an entrant may submit. However, when submitting multiples entries, entrants must tailor their individual submissions accordingly and outline how they suit the specific category at hand.

  * Eligible regions & countries including China, Hong Kong SAR, Japan, Korea, Macau and Taiwan.

Entry Fee:
HK$1,880 per entry

Payment Methods:
Credit card (Visa, MasterCard, AMEX).
Cheques and bank transfers welcome for any amounts over HK$10,000.

* All entry fees are non-refundable. Trophy is not included in the entry fees.

• All entry fees are non-refundable.
• Entries will not be considered for judging if payment is not received within five working days upon being invoiced, if an invoice is required before payment.
• Without prior notice, MARKETING-INTERACTIVE reserves the right to merge categories or dissolve any categories should it be deemed necessary. Should a category or categories be dissolved, entries in that category/categories will not be refunded.
• By submitting the entry, the entrants guarantee that all the works/information submitted are TRUE and ACCURATE. MARKETING-INTERACTIVE reserves the right to verify any information submitted in the entry.
• Should your entry be shortlisted, your entry details found on the online registration site will be reflected on the awards website, the screen on the night of the awards, trophy (presented on the awards night, should you win) and any other awards-related materials.
• Upon submission deadline, all details on the entry submission form, including company names, credits and so on, are FINAL and CANNOT be changed and/or transferred to another party. Any changes made after submission will be charged 10% of the submission fee.
• Finalists need to be present or appoint a representative to be present at the awards ceremony in order to receive their trophy(ies) in case they win.
• Also, please ensure that all details are submitted in English only.
• The judges’ decisions are final.
• Please refer to the full terms & conditions in the Entry Guidelines.

• Whilst care will be taken by the organiser, the entrant agrees that MARKETING-INTERACTIVE or Lighthouse Independent Media Ltd. will be exempt from any liability for errors or omissions reproduced, lost and / or corrupted in the presentation of the Loyalty and Engagement Awards or in MARKETING-INTERACTIVE’s media platform, or for work lost or corrupted under any circumstances.
• Any confidential information should be written in red font or highlighted in red. Any text in red font or highlighted in red will not be disseminated beyond the judging panel in any way.
• The entrant otherwise grants MARKETING-INTERACTIVE permission to show material(s) from the entries at the awards presentation, in the magazine and at such times as deemed appropriate.
• Entries done in any other format may not be accepted.
• Any invalid or incomplete submissions will be subject to a penalty deduction of your total score or a chance of disqualification.
• All judges are bound by a non-disclosure agreement covering confidentiality, conflicts of interest, and contact with entrants. To ensure a fair result, judges will not have access to entries submitted by their own organisation or that of their competitors.
• The decisions of MARKETING-INTERACTIVE in all matters relating to The Loyalty & Engagement Awards shall be final and binding.