This category recognises the best marketing campaign that implemented eco-friendly measures in raising the awareness of green and sustainability issues, and rewarding customers for their environmental-friendly actions. It could involve innovative approaches within the loyalty programme such as reducing carbon use, promoting reusable product/services, encouraging customers to adopt sustainable behaviour, etc. 

Entries should demonstrate a genuine commitment to environmentally friendly measures, while also providing incentives for customers to engage in eco-conscious behaviours, with tangible results and measurable impact.

This category recognises the best short-term loyalty campaign that ran for a limited time (for example, a seasonal promotion, limited rewards, etc) which was strategically focused on attracting and winning back the client, and increasing customer retention with return visits through short-term incentives to boost long-term brand loyalty.

Entries should outline how the short-term campaign successfully improved customer loyalty and buying behaviour in the long run through a strategic customer value proposition.

This category recognises outstanding marketing campaigns that effectively utilised AI technology to engage and interact with the target audiences, drove meaningful engagement, and enhanced the customer experience.

Entries should demonstrate the AI-powered solutions that analysed data, predicted customer behaviour, and delivered personalised content at scale.

This category recognises the best engagement campaign that was designed for the mass public to drive engagement and achieve a specific marketing outcome.

Entries should illustrate how the campaign offered high levels of engagement with the mass audience in spreading the brand’s message, and how it left a lingering impact on the audience.

This category recognises the most successful execution of an engagement strategy designed for a specific audience (for example, age, gender, demographic) to achieve a specific marketing result.

Entries should demonstrate how the campaign offered high levels of engagement with the specific audience in promoting loyalty, and how it left a lingering impact on the audience.

This category recognises the best launch or rebrand of a loyalty programme designed to support the launch/rebranding of a product and/or service.

Entries should demonstrate the impact this launch/rebranding strategy had on retaining customers and growing the customer base(s).

This category recognises the best loyalty programme that used membership to generate commercial benefits, as well as offering value to the consumer and enhancing customer loyalty.

Entries should demonstrate how the programme cultivated and enhanced loyalty and engagement, as well as how it communicated with its members.

This category recognises the best loyalty campaign led by two organisations that formed a successful partnership in order to generate a cohesive outcome and drive loyalty for both brands. Partnerships can be in the form of card-linked offers, redemptions, discounts, and entitlements.

Entries should demonstrate how the partnership campaign specifically benefited both companies/brands to reach a mutual benefit and deliver strong business returns.

This category honors the most effective loyalty strategy tailored to enhance engagement and advocacy in the fashion and beauty industry.

Entrants are encouraged to showcase how their campaign boosted customer engagement, cultivated enduring relationships, and delivered positive business outcomes.

This category recognises the best loyalty strategy designed to drive engagement and advocacy, specifically for the financial and/or insurance industry.

Entries should illustrate how successful the campaign was in increasing customer engagement and building long-term relationships with customers, resulting in a positive business outcome.

This category recognises the best loyalty strategy designed to drive engagement and advocacy, specifically for a food and beverage product or service.

Entries should illustrate how successful the campaign was in increasing customer engagement and building long-term relationships with customers, resulting in a positive business outcome.

This category recognises the best loyalty strategy designed to drive engagement and advocacy within the lifestyle and entertainment service industries such as amusement parks, lifestyle clubs, cinemas, fitness, etc.

Entries should illustrate how successful the campaign was in increasing customer engagement and building long-term relationships with customers, resulting in a positive business outcome.

This category recognises the best loyalty strategy designed to drive engagement and advocacy specifically for a retail brand. This could also apply to malls and shopping centres as well as stores with a presence in either the online and/or offline space.

Entries should illustrate how successful the campaign was in attracting new customers and increasing customer engagement, resulting in a positive business outcome.

This category recognises the best loyalty strategy designed to drive engagement and advocacy within the travel and hospitality industry such as airlines, hotel groups, online travel agents, ticketing platforms, etc.

Entries should illustrate how successful the campaign was in increasing customer engagement and building long-term relationships with customers, resulting in a positive business outcome.

This category recognises the most effective customer acquisition strategy that helped to grow and gain new customers or widen the customer base of a loyalty programme.

Entrants should demonstrate how the strategy leveraged data and creative marketing tactics to acquire new customers, resulting in a growth of the client base or positive business outcomes.

This category recognises customer engagement strategies that effectively cultivated strong relationships, fostered loyalty, and drove valuable interactions. It celebrates innovative approaches to engaging customers across various touch-points, channels, and experiences.

Entries should demonstrate an understanding of customer needs by employing personalised communication, and leveraging technology to deliver exceptional engagement outcomes.

This category recognises the best customer relationship management strategy which has proven to be successful in generating repeat customers, enhancing customer retention, and developing a customer base.

Entries should demonstrate how the strategy was developed and implemented, which successfully built loyalty, helped to retain business, and enhanced the customer proposition.

This category recognises the most effective omni-channel strategy in driving customer engagement and loyalty across different touch-points.

Entries should illustrate how a brand utilised the strategy to understand customers better, and developed customer-centric marketing tools to support customer-centricity, customer satisfaction, and loyalty.

This category recognises the best social media strategy that built strong ties and a recurring or ongoing connection with consumers.

Entries should illustrate how the strategy was deployed over social media channels and how effective the strategy was in enhancing customer acquisition and providing communications with prompt and innovative engagements.

This category recognises the brands that effectively integrate Corporate Social Responsibility (CSR) initiatives into their loyalty and engagement strategies. Judges will assess how CSR efforts contribute to building brand loyalty and enhancing the brand’s image as a socially responsible organisation.

Entries should demonstrate how the initiative benefited both parties: improving consumer loyalty and/or engagement, as well as generating positive outcomes for society/the cause. 

This category recognises the best use of a hands-on experience to take the target audience inside a brand to stimulate interest and enhance engagement for a brand.

Entries should demonstrate interaction and engagement with their audience which enhanced brand identification, perception, and advocacy. Creativity and the strategy behind the experiential programme or campaign are also important.

This category recognises brands that have used games to engage with their audiences to form a lasting consumer experience, while driving a core marketing objective. It includes the use of mobile and online games, leader boards, badges, points and challenges, as well as online/offline integrations.

Entries should demonstrate how the brand incorporated gaming to extend its client base, and gained loyalty with a fun and engaging approach.

This category recognises the best campaign designed to increase consumer interest in a brand, product or service and/or changing consumers’ attitudes through the use of influencers.

Entries should demonstrate the increased audience engagement and the generation of positive word of mouth by consumers following the collaboration with the influencer.

This category recognises the most innovative use of marketing technology to attract customers and enhance customer loyalty.

Entries should demonstrate how the innovative technology served as the enabler for the brand and customer with meeting customer expectations, and thus, improving customer engagement and loyalty.

This category celebrates the brand which best leveraged on rewards and incentives to cultivate customer loyalty.

Entries should demonstrate how the rewards/incentives strategy increased customer loyalty and/or engagement, offered value to customers as well as commercial benefits for the brand.

This title is not open for direct entry, and is based solely on performance across all categories. It recognises the agency with the most successful performance at the Loyalty & Engagement Awards, based solely on the number and type of awards won as determined by the awards jury.

Points System:

• Gold: 4 points
• Silver: 2 points
• Bronze: 1 point

 

Points Allocation for Multiple Agencies:
Lead Agency: When multiple agencies collaborate on a winning entry and a lead agency is identified, the lead agency receives full points towards the overall awards. Non-lead agencies on that entry will each receive 25% of the points respectively.
Joint Submission: If two agencies declare an equal partnership on a winning entry, each agency receives 50% of the points towards the overall awards.

Tie-Breakers:
Most Gold: If total points are tied, the agency with the highest number of Gold awards wins.
Most Silver: If Gold awards are also tied, the agency with the highest number of Silver awards wins.
Highest Average Score: If a tie still persists, the agency with the highest average score percentage (as assigned by the judges across all their winning entries) will win.

This title is not open for direct entry, and is based solely on performance across all categories. It recognises the brand with the most successful performance at the Loyalty & Engagement Awards, based solely on the number and type of awards won as determined by the awards jury.
Points System:

• Gold: 4 points
• Silver: 2 points
• Bronze: 1 point

 

Tie-Breakers:
Most Gold: If total points are tied, the brand with the highest number of Gold awards wins.
Most Silver: If Gold awards are also tied, the brand with the highest number of Silver awards wins.
Highest Average Score: If a tie still persists, the brand with the highest average score percentage (as assigned by the judges across all their winning entries) will win.