2020 JUDGE PROFILE

Birgitta Tam

Head of Customer Digital Experience

The Hong Kong Jockey Club

Birgitta Tam is the Head of Customer Digital Experience of The Hong Kong Jockey Club, leading the digital transformation of wagering customer journey end-to-end from acquisition, on-boarding, engagement to customer services.

She is a digital experience strategist with a decade of successful experience. She has introduced various new initiatives to enhance the omni-channel experience, including HKJC branded OTT services, customer loyalty and CRM self-service portals, online Gift Shop, FinTech and ePayment solutions, VR and 360° entertainment.

She graduated from Hong Kong University with first class honours in computer science, information systems. In addition, she holds an MBA from Oxford University with a China Oxford Funding Scholarship.