2024 JUDGE PROFILE
Athena Cheung
Associate Director – Marketing, Brand SHISEIDO
Shiseido Hong Kong
Athena Cheung has been leading the marketing innovations along brand SHISEIDO’s overall strategic transformation to become the winning prestige beauty brand with local customer-centric and omni-channel experience in data-backed approach. She manages an extensive scope of content generation, brand experience and CRM, together with influencer marketing and social media, to create various award-winning digital-first marketing campaigns on building the brand equity and engagement in the heart and mind of target local consumers to fuel brand growth, drive acquisition and increase customer lifetime value.
Athena expanded her scope to manage the new, young beauty brand – Drunk Elephant in the past 2 years. With tailor-made marketing strategy to nurture this new brand member of the SHISEIDO Skin business portfolio, Athena uplifts the brand awareness and ramps up engagement with target consumers of Drunk Elephant.
Athena believes dare to dream, realize your dreams and cultivates a team with same values.
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