2024 JUDGE PROFILE

Anise Chow

Otsuka Pharmaceutical (H.K.)

Anise Chow serves as the Marketing Director of Otsuka Pharmaceutical (Hong Kong), where she oversees 7 “nutraceutical” brands. Her portfolio includes leading products such as the sports and energy drink “Pocari Sweat,” the nutritional snack bar “SOYJOY Soy Bar,” and the well-known “Oronine H Ointment.” With a solid background in marketing and brand development, Anise has garnered extensive experience in various sectors. Prior to joining Otsuka, she held positions in in-house marketing for beauty and jewelry companies, as well as advertising and event marketing agencies. Anise specializes in brand strategy, excelling in defining unique product positions and identifying unmet market needs.

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