Amy Wu heads up the Group Strategic Marketing and Communications team in DBS Hong Kong, overseeing corporate communications, internal communications, branding and integrated content and DBS Foundation.  She provides strategic counsel and leadership to building and enhancing the brand externally and internally through integrated marketing and communication channels.

Before joining DBS, Amy was the Head of Pay TV Marketing under PCCW Media Group, managing customer portfolio, optimizing subscription revenue, building brand preference and driving engagement with the brand through integrated marketing for both broadband TV and OTT services, namely Now TV and Now E.  Over the course of her career, Amy has worked at Nike for 10 years in various leadership roles, including Hong Kong Territory General Manager and Nike Women General Manager for Greater China, bringing the Nike’s inspiration and innovation to consumer in the GC region. Amy is passionate about storytelling.  She is also a big fan of driving sustainability and creating social impact through innovation.