2023 Winners
1. Best Acquisition Strategy
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DFI Retail Group yuu to me yuu to me is INCREDIBLE! Agencies: PHD, M&C Saatchi Spencer |
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Café de Coral Club 100 Joy Our Club Agencies: Omakase Advertising GBA, Deloitte Digital Hong Kong |
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DBS Bank (Hong Kong) DBS Eminent Card Event PlanetME Agency: KREW |
2. Best CRM Strategy
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Shiseido Hong Kong Shiseido, Clé de Peau Beauté, IPSA, NARS Customer-centric and Data-driven CRM Strategy Agency: Accenture Services Private |
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Club HKT The Club The Club MarTech Capabilities |
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Eagle Property Management (CP) Langham Place LP Club App 2.0 – Gamify Your Shopping Journey! Agency: DigiSalad |
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FWD Insurance FWD MAX FWD MAX Engagement Platform |
3. Best CX/UX Strategy
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Watsons Hong Kong eShop Watsons HK Shopping App Agency: EY Mtel |
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L’Oréal Hong Kong YSL BEAUTÉ YSL BEAUTY ZONE Agency: Pontac |
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Eagle Property Management (CP) Langham Place LP Club App 2.0 – Gamify Your Shopping Journey! Agency: DigiSalad |
4. Best Eco-Loyalty Campaign
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Urban Renewal Authority, Sino Land Sino Malls “Merry Christmas! Goodbye Plastic!” by Citywalk Agencies: Hattrick Creative, Boxing Promotions |
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Nan Fung Group NF Touch Green Explorer Agency: Cymballe |
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Sino Group Sino Club Upcycled Christmas Challenge Agency: Rabbit |
5. Best Engagement Campaign – Mass Audience
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Sun Life Hong Kong SLHK Pursuit of Happiness Cross-Social Empowerment Campaign Agency: PRIZM Group |
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Circle K Convenience Stores (HK) Circle K Brand Revamp Campaign 2022 Agency: Uth Creative Group |
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Olympian City Sino Malls Goal Together |
6. Best Engagement Campaign – Specific Audience
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American Express Amex Explorer Choose Explorer Agency: UM Hong Kong |
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Watsons Hong Kong eShop Watsons HK Shopping App Agency: EY Mtel |
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The Hong Kong Jockey Club, Oriental Watch Company Oriental Watch Sha Tin Trophy Gentlemen’s Bow Tie Raceday |
7. Best Loyalty Campaign
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FWD Insurance FWD MAX FWD MAX Engagement Platform |
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Cathay Pacific Airways Cathay Cathay Membership Programme Relaunch Agency: Leo Burnett |
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Club HKT The Club The Club Loyalty Programme |
8. Best Loyalty Campaign – Launch/Rebranding
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Eagle Property Management (CP) Langham Place LP Club App 2.0 – Gamify Your Shopping Journey! Agency: DigiSalad |
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Shangri-La Group Shangri-La Circle Life Isn’t Meant to be Square Agency: Cedar Hong Kong |
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Cathay Pacific Airways Cathay Cathay Membership Programme Relaunch Agency: Leo Burnett |
9. Best Loyalty Programme – Fashion & Beauty
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L’Oréal Hong Kong YSL BEAUTÉ YSL BEAUTY ZONE Agency: Pontac |
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Sino Malls BEAUTY WORLD Beauty Me@tmtplaza Agencies: Cymballe, DIA, Brandworks |
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The Hong Kong Jockey Club, Oriental Watch Company Oriental Watch Sha Tin Trophy Gentlemen’s Bow Tie Raceday |
10. Best Loyalty Programme – Finance & Insurance
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FWD Insurance FWD MAX FWD MAX Engagement Platform |
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AXA Hong Kong & Macau Keep customers engaged via Proactive Communication |
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Sun Life Hong Kong SLHK Loyalty & Community Architecture Technovation Agency: PRIZM Group |
11. Best Loyalty Programme – Food & Beverage
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Danone Nutricia Early Life Nutrition (Hong Kong) – Cow & Gate Club Cow & Gate Club Digitalization – A Transformative Martech Recruitment and Loyalty Omni-system Agency: PRIZM Group |
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Café de Coral Club 100 Joy Our Club Agencies: Omakase Advertising GBA, Deloitte Digital Hong Kong |
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Telford International Ovaltine Taste the Ovaltine Tour Agency: Spark Lab |
12. Best Loyalty Programme – Lifestyle, Travel & Entertainment
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Club HKT The Club The Club Ecosystem |
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Cathay Pacific Airways Cathay Cathay Membership Programme Relaunch Agency: Leo Burnett |
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Nan Fung Group NF Touch Green Explorer Agency: Cymballe |
13. Best Loyalty Programme – Retail
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DFI Retail Group yuu to me yuu to me is INCREDIBLE! Agencies: PHD, M&C Saatchi Spencer |
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Watsons Hong Kong eShop Watsons HK Shopping App Agency: EY Mtel |
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Eagle Property Management (CP) Langham Place LP Club App 2.0 – Gamify Your Shopping Journey! Agency: DigiSalad |
14. Best Membership Programme
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FWD Insurance FWD MAX FWD MAX Engagement Platform |
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Sino Group S+ REWARDS by Sino Malls “Stamp & Earn” Multi-tier Reward Programme |
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Cathay Pacific Airways Cathay Cathay Membership Programme Relaunch Agency: Leo Burnett |
15. Best Omni-Channel Strategy
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Danone Nutricia Early Life Nutrition (Hong Kong) – Cow & Gate Club Cow & Gate Club Digitalization – A Transformative Martech Recruitment and Loyalty Omni-system Agency: PRIZM Group |
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McDonald’s Hong Kong Big Mac vs Chicken Big Mac Agency: OMD Hong Kong |
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Club HKT The Club The Club MarTech Capabilities |
16. Best Pandemic Response
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Watsons Hong Kong eShop Watsons Here For You Agency: Omnichat |
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American Express Amex Explorer Choose Explorer Agency: UM Hong Kong |
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Watsons Hong Kong eShop Watsons HK Shopping App Agency: EY Mtel |
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MTR Corporation East Rail Line Cross-Harbour Extension East Rail Line Cross-Harbour Extension Opening and Introduction Website Agency: CCCDI |
17. Best Partnership Loyalty Campaign
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Urban Renewal Authority, Sino Land Sino Malls “Merry Christmas! Goodbye Plastic!” by Citywalk Agencies: Hattrick Creative, Boxing Promotions |
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American Express Amex Explorer Choose Explorer Agency: UM Hong Kong |
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Olympian City HK Breaking Team Qualifiers 2022 Agency: ABOVE THE LINE Company |
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Sun Hung Kai Real Estate Agency Go Royal “Go Royal” Launch Campaign Agency: DDB Group Hong Kong |
18. Best Social Media Strategy
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Sun Life Hong Kong SLHK Pursuit of Happiness Cross-Social Empowerment Campaign Agency: PRIZM Group |
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American Express Amex Explorer Choose Explorer Agency: UM Hong Kong |
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Telford International Ovaltine Taste the Ovaltine Tour Agency: Spark Lab |
19. Best Use of Contests/Promotions
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Shangri-La Group Shangri-La Circle Members Day – Circle the 6th Agency: H.E.A |
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Olympian City Sino Malls Goal Together |
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DBS Bank (Hong Kong) DBS Eminent Card Event PlanetME Agency: KREW |
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Nan Fung Group NF Touch Green Explorer Agency: Cymballe |
20. Best Use of Corporate Social Responsibility
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Urban Renewal Authority, Sino Land Sino Malls “Merry Christmas! Goodbye Plastic!” by Citywalk Agencies: Hattrick Creative, Boxing Promotions |
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McDonald’s Hong Kong McDonald’s x Baby Shark x Aaron ESG Campaign–McDonald’s-Sep 2022 Agency: OMD Hong Kong |
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Sino Malls GREENHOUSE@tmtplaza |
21. Best Use of Experiential Marketing
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Swire Properties Citygate Outlets Summer FARMily |
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L’Oréal Hong Kong YSL BEAUTÉ YSL BEAUTY ZONE Agency: Pontac |
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Lee Tung Avenue Management Company Lee Tung Avenue LTA CHRISTMAS DISCO: Glitz n’ Glam Party |
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Urban Renewal Authority, Sino Land Sino Malls “Merry Christmas! Goodbye Plastic!” by Citywalk Agencies: Hattrick Creative, Boxing Promotions |
22. Best Use of Gamification
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L’Oréal Hong Kong YSL BEAUTÉ YSL BEAUTY ZONE Agency: Pontac |
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Shangri-La Group Shangri-La Circle Enchanted Wonders Advent Calendar Campaign Agency: H.E.A |
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Hang Seng Bank GO!GingerOnion GO!GingerOnion 5** College Agency: INDEX GAME |
23. Best Use of Influencers
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Sino Group Tuen Mun Town Plaza Beauty World Campaign Agency: Cymballe |
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American Express Amex Explorer Choose Explorer Agency: UM Hong Kong |
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Sun Life Hong Kong SLHK Pursuit of Happiness Cross-Social Empowerment Campaign Agency: PRIZM Group |
24. Best Use of Integrated Marketing Strategy
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Club HKT The Club Citi The Club Credit Card |
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American Express Amex Explorer Choose Explorer Agency: UM Hong Kong |
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The Hong Kong Jockey Club 25th Anniversary Hong Kong Reunification Raceday |
25. Best Use of MarTech
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Club HKT The Club The Club MarTech Capabilities |
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L’Oréal Hong Kong Kiehl’s Camp Kiehl’s Agency: Pontac |
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Hysan Marketing Services Lee Gardens Little Monster E-lab Agency: Cymballe |
26. Best Use of Mobile
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Watsons Hong Kong eShop Watsons HK Shopping App Agency: EY Mtel |
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Eagle Property Management (CP) Langham Place LP Club App 2.0 – Gamify Your Shopping Journey! Agency: DigiSalad |
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Nan Fung Group NF Touch Green Explorer Agency: Cymballe |
27. Best Use of Rewards & Incentives
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Shangri-La Group Shangri-La Circle Members Day – Circle the 6th Agency: H.E.A |
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Shangri-La Group Shangri-La Circle Enchanted Wonders Advent Calendar Campaign Agency: H.E.A |
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Dah Sing Bank Dah Sing Credit Card Catch It If You Can 3.0 Agency: Cymballe |
28. Best Use of Smart Data Analytics
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McDonald’s Hong Kong McDonald’s Global-first GA4 Predictive Audiences Activation Agency: OMD Hong Kong |
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Shiseido Hong Kong Shiseido, Clé de Peau Beauté, IPSA, NARS CRM Analytics-driven Campaigns Agency: Accenture Services Private |
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Nestle Nestlé Eshop Double 11 Campaign Agency: OMD Hong Kong |
Best of Show – Brand
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Shangri-La Circle |
Best of Show – Agency
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H.E.A |