2022 Winners
Best of Show – Brand
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The Hong Kong Jockey Club |
Best of Show – Agency
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KREW |
1. Best Acquisition Strategy
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Sino Group Sino Malls Consumption Voucher Scheme Promotions |
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Circle K Convenience Stores Circle K Treat Yourself Better At Circle K Agency: ESDlife |
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American Express AMEX Explorer Card Never Stop Exploring Agencies: UM Hong Kong, Ogilvy Public Relations |
2. Best CRM Strategy
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Mead Johnson Nutrition (Hong Kong) Club MOMS |
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American Express AMEX Explorer Card Never Stop Exploring Agencies: UM Hong Kong, Ogilvy Public Relations |
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FWD Insurance FWD MAX FWD MAX 2.0 Engagement Platform Agencies: DDB Hong Kong, Kinetix Systems |
3. Best CX/UX Strategy
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AXA Hong Kong and Macau Enhancing our customer experience |
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The Hong Kong Jockey Club LONGINES Hong Kong International Races 2021 Agency: Uniplan |
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Sino Group S+ REWARDS by Sino Malls Shop More Win More Instant Lucky Draw |
4. Best COVID-19 Response
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The Hong Kong Jockey Club 2021 Chinese New Year Raceday Agency: CMRS Digital Solutions |
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Hang Lung Properties Hang Lung Cross-border Live Streaming e-Shop Agency: INITSOC |
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The Hong Kong Jockey Club LONGINES Hong Kong International Races 2021 Agency: Uniplan |
5. Best Eco-Loyalty Campaign
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DBS Bank (Hong Kong) DBS Towards Zero Food Waste Campaign 2021 Agency: MEology |
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Mead Johnson Nutrition (Hong Kong) “We CAN Protect the Future” Formula Cans Recycling Programme Agency: Ogilvy Hong Kong |
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MTR Corporation Carbon Footprint Challenge |
6. Best Engagement Campaign – Mass Audience
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Wheelock Properties (Hong Kong) Wheelock Properties X National Geographic Hong Kong Photo Contest 2021 Agency: KREW |
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FWD Insurance FWD MAX FWD MAX 2.0 Engagement Platform Agencies: DDB Hong Kong, Kinetix Systems |
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tmtplaza Bee Summer |
7. Best Engagement Campaign – Specific Audience
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Mead Johnson Nutrition (Hong Kong) Club MOMS |
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Lingnan University LingScape Agency: CMRS Digital Solutions |
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Proctor and Gamble Pampers Pampers x Shemom BB Fai Chun (Couplets) Campaign Agency: Shemom |
8. Best Loyalty Campaign
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Sino Group Sino Club Farm Fam by the Sky Agency: Zlashy |
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Sino Group S+ REWARDS by Sino Malls “Special Missions” Spend Stimulation Campaign |
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American Express AMEX Explorer Card Never Stop Exploring Agencies: UM Hong Kong, Ogilvy Public Relations |
9. Best Loyalty Campaign – Launch/Rebranding
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Danone Nutricia Early Life Nutrition (Hong Kong) Danone Danone APTA Predictive CRM Ecosystem Agency: PRIZM Group |
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MTR Corporation MTR MTR Mobile 2.0 Agency: Cheil Hong Kong |
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Miramar Hotel and Investment Company Mira Place Mira Place Membership Rebranding Programme |
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Eagle Property Management (CP) Langham Place New LP Club Loyalty App – Happy Shopping Formula Agency: DigiSalad Solutions |
10. Best Loyalty Programme – Fashion & Beauty
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The Hong Kong Jockey Club, Oriental Watch Company Oriental Watch 60th Anniversary Sha Tin Trophy Gentlemen’s Bow Tie Raceday |
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King Fook KFBEAUTY & CLIENTELLING Agency: XGATE |
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MediLASE Hair Removal Centre MediLASE MediLASE Business Development & Single Customer View Data Enhancement Agency: PRIZM Group |
11. Best Loyalty Programme – Finance & Insurance
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FWD Insurance FWD MAX FWD MAX 2.0 Engagement Platform Agencies: DDB Hong Kong, Kinetix Systems |
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American Express AMEX Explorer Card Never Stop Exploring Agencies: UM Hong Kong, Ogilvy Public Relations |
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FWD Insurance FWD MAX FWD MAX Minigame Campaign Agency: Cymballe |
12. Best Loyalty Programme – Food & Beverage
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Mead Johnson Nutrition (Hong Kong) Club MOMS |
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Saint Honore Cake Shop Saint Honore Cake Easy Membership Program Agency: ESDlife |
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Danone Nutricia Early Life Nutrition (Hong Kong) Danone Danone APTA Predictive CRM Ecosystem Agency: PRIZM Group |
13. Best Loyalty Programme – Lifestyle & Entertainment
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Sino Malls Cheer For Athletes |
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The Hong Kong Jockey Club Bring Back the Racing Beat |
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Sun Hung Kai Real Estate (Sales And Leasing) Agency Harbour North Dog Art Gallery by Michel Keck @ Harbour North Agencies: KASHow, Wasabi Creation |
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The Hong Kong Jockey Club, Oriental Watch Company Oriental Watch 60th Anniversary Sha Tin Trophy Gentlemen’s Bow Tie Raceday |
14. Best Loyalty Programme – Retail
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Danone Nutricia Early Life Nutrition (Hong Kong) Danone Danone APTA Predictive CRM Ecosystem Agency: PRIZM Group |
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DFI Retail Group yuu Rewards Club yuu Rewards Club – expansion in 2021 |
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Watsons Hong Kong eShop Watsons HK Shopping App Agency: EY Mtel |
16. Best Membership Programme
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FWD Insurance FWD MAX FWD MAX 2.0 Engagement Platform Agencies: DDB Hong Kong, Kinetix Systems |
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Eagle Property Management (CP) Langham Place New LP Club Loyalty App – Happy Shopping Formula Agency: DigiSalad Solutions |
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Sino Group S+ REWARDS by Sino Malls “Special Missions” Spend Stimulation Campaign |
17. Best Omni-Channel Strategy
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SOGO Hong Kong SOGO Thankful Weeks 2021 Agency: KREW |
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Sun Life Hong Kong Millennial Retirement Planning Campaign Agency: PRIZM Group |
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Sino Group Sino Malls Consumption Voucher Scheme Promotions |
18. Best Partnership Loyalty Campaign
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Sino Group Sino Malls Consumption Voucher Scheme Promotions |
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Citywalk “Go Green! Save Our Planet” by Citywalk Agency: Hattrick Creative |
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Sino Group Sino Malls Sino Malls Disney Winter Celebration |
19. Best Social Media Strategy
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Swire Properties x Tap & Go Swire Properties x Tap & Go CVS Campaign Agency: Communion W |
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SOGO Hong Kong SOGO Thankful Weeks 2021 Agency: KREW |
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Sun Life Hong Kong Millennial Retirement Planning Campaign Agency: PRIZM Group |
20. Best Use of Contests/Promotions
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Wheelock Properties (Hong Kong) Wheelock Properties X National Geographic Hong Kong Photo Contest 2021 Agency: KREW |
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Hang Lung Properties Hang Lung Cross-border Live Streaming e-Shop Agency: INITSOC |
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SOGO Hong Kong SOGO Thankful Weeks 2021 Agency: KREW |
21. Best Use of Corporate Social Responsibility
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DBS Bank (Hong Kong) DBS Towards Zero Food Waste Campaign 2021 Agency: MEology |
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Citywalk “Go Green! Save Our Planet” by Citywalk Agency: Hattrick Creative |
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AXA Hong Kong and Macau AXA BetterMe Weekend |
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Sino Group Sino Club Farm Fam by the Sky Agency: Zlashy |
22. Best Use of Experiential Marketing
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Sun Hung Kai Real Estate (Sales And Leasing) Agency Harbour North Dog Art Gallery by Michel Keck @ Harbour North Agencies: KASHow, Wasabi Creation |
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Citywalk Citywalk ‧ Busymama Upcycling Art Projects Agency: Busymama |
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FrieslandCampina (Hong Kong) Friso MEGA BABY EXPO 2021 Agency: XGATE |
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MTR Corporation The LOHAS The Intelligent Nature Agency: Havas Hong Kong |
23. Best Use of Gamification
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Lingnan University LingScape Agency: CMRS Digital Solutions |
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MTR Corporation MTR Mobile Let’s catch T Chai! Agency: CMRS Digital Solutions |
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FWD Insurance FWD MAX FWD MAX Minigame Campaign Agency: Cymballe |
24. Best Use of Influencers
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American Express AMEX Explorer Card Never Stop Exploring Agencies: UM Hong Kong, Ogilvy Public Relations |
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HKT Now TV The FANtastic EURO 2020 Agencies: Havas Hong Kong, Mindshare Hong Kong |
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Sun Hung Kai Real Estate Agency apm apm’s Digital Sportcation Hub |
25. Best Use of Integrated Marketing Strategy
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American Express AMEX Explorer Card Never Stop Exploring Agencies: UM Hong Kong, Ogilvy Public Relations |
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DBS Bank (Hong Kong) DBS Towards Zero Food Waste Campaign 2021 Agency: MEology |
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AXA China Region Insurance Company AXA Hong Kong & Macau The Unskippable Ad – MIRROR vs ERROR Agencies: Secret Tour Hong Kong, Origins Production |
26. Best Use of MarTech
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Hang Lung Properties Hang Lung Cross-border Live Streaming e-Shop Agency: INITSOC |
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MTR Corporation MTR MTR Mobile 2.0 Agency: Cheil Hong Kong |
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The Hong Kong Jockey Club LONGINES Hong Kong International Races 2021 Agency: Uniplan |
27. Best Use of Mobile
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Hang Lung Properties Hang Lung Cross-border Live Streaming e-Shop Agency: INITSOC |
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FWD Insurance FWD MAX FWD MAX 2.0 Engagement Platform Agencies: DDB Hong Kong, Kinetix Systems |
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MTR Corporation MTR MTR Mobile 2.0 Agency: Cheil Hong Kong |
28. Best Use of Rewards & Incentives
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DFI Retail Group yuu Rewards Club yuu Redemption Campaign |
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Eagle Property Management (CP) Langham Place New LP Club Loyalty App – Happy Shopping Formula Agency: DigiSalad Solutions |
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American Express AMEX Explorer Card Never Stop Exploring Agencies: UM Hong Kong, Ogilvy Public Relations |
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Sun Hung Kai Real Estate (Sales And Leasing) Agency Harbour North Harbour North 2nd Anniversary Celebration Campaign Agencies: Sun Promotion, Wasabi Creation |
29. Best Use of Smart Data Analytics
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MTR Corporation The LOHAS The Intelligent Nature Agency: Havas Hong Kong |
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Chow Sang Sang Holdings International Chow Sang Sang X’mas Campaign in 2021 Agencies: Mindshare Hong Kong, Appier Hong Kong |
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Danone Nutricia Early Life Nutrition (Hong Kong) Danone Danone APTA Predictive CRM Ecosystem Agency: PRIZM Group |
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Marriott International W Hotels W BLACK BOX Agency: BMC Army |